Alvin Schwartz (comics)
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Alvin Stanley Schwartz (November 17, 1916 – October 28, 2011) was an American
comic book A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are of ...
writer best known for his
Batman Batman is a superhero appearing in American comic books published by DC Comics. The character was created by artist Bob Kane and writer Bill Finger, and debuted in Detective Comics 27, the 27th issue of the comic book ''Detective Comics'' on ...
and
Superman Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book ''Action Comics'' #1 (cover-dated June 1938 and publi ...
stories. He was also a
novelist A novelist is an author or writer of novels, though often novelists also write in other genres of both fiction and non-fiction. Some novelists are professional novelists, thus make a living writing novels and other fiction, while others aspire to ...
,
poet A poet is a person who studies and creates poetry. Poets may describe themselves as such or be described as such by others. A poet may simply be the creator ( thinker, songwriter, writer, or author) who creates (composes) poems (oral or writte ...
, and essayist.


Biography


Early life and career

Alvin Schwartz debuted in comics with an issue of ''Fairy Tale Parade'' in 1939. He then wrote extensively for Sheldon Mayer at
All-American Publications All-American PublicationsThe name is spelled with a hyphen per its logo (pictured) and sources includinat Don Markstein's ToonopediaArchivedfrom the original on April 15, 2012. was one of two American comic book companies that merged to form the ...
and then for National Comics, two of the three companies which merged to form DC Comics.


Golden Age of comics books

Schwartz wrote his first Batman story in 1942, expanding into the Batman
newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports a ...
comic strip A comic strip is a sequence of drawings, often cartoons, arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions. Traditionally, throughout the 20th and into the 21st ...
in August 1944 and the Superman strip two months later. Through 1952, he scripted for most of the company's newspaper strips. For rival Fawcett Comics, he wrote stories for Superman's chief competitor Captain Marvel.


1950s

Until ending his association with DC in 1958, Schwartz contributed comic-book scripts for such
superhero A superhero or superheroine is a stock character that typically possesses ''superpowers'', abilities beyond those of ordinary people, and fits the role of the hero, typically using his or her powers to help the world become a better place, ...
es as Aquaman,
Wonder Woman Wonder Woman is a superhero created by the American psychologist and writer William Moulton Marston (pen name: Charles Moulton), and artist Harry G. Peter. Marston's wife, Elizabeth Holloway Marston, Elizabeth, and their life partner, Olive Byr ...
, the
Flash Flash, flashes, or FLASH may refer to: Arts, entertainment, and media Fictional aliases * Flash (DC Comics character), several DC Comics superheroes with super speed: ** Flash (Barry Allen) ** Flash (Jay Garrick) ** Wally West, the first Kid ...
, Green Lantern, the
Newsboy Legion The Newsboy Legion is a teenage vigilante group in the DC Comics Universe. Created by Joe Simon and Jack Kirby, they appeared in their own self-titled feature which ran from ''Star-Spangled Comics'' #7 (April 1942) to #64 (January 1947). In 1970, ...
,
Vigilante Vigilantism () is the act of preventing, investigating and punishing perceived offenses and crimes without Right, legal authority. A vigilante (from Spanish, Italian and Portuguese “vigilante”, which means "sentinel" or "watcher") is a pers ...
,
Slam Bradley Samuel Emerson "Slam" Bradley is a fictional character that has appeared in various comic book series published by DC Comics. He is a private detective who exists in DC's main shared universe. The character concept was created by DC Comics founde ...
, and Tomahawk. He also wrote comic books such as ''A Date With Judy'', ''Buzzy'', and ''
House of Mystery ''The House of Mystery'' is the name of several horror, fantasy, and mystery Comics anthologies published by DC Comics. It had a companion series, ''The House of Secrets''. It is also the name of the titular setting of the series. First serie ...
''. Among Schwartz's contributions to Superman was writing the first tale of Bizarro, denizen of an opposite, interdimensional world where "hello" means "goodbye", and citizens do good by doing bad. He wrote ''World's Finest Comics'' #71 (July 1954), the issue which began featuring Superman and Batman in the same story together. Schwartz left DC after clashing repeatedly with the new Superman-line editor Mort Weisinger.


Corporate work

After leaving DC, Schwartz went into corporate
market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...
and helped develop such techniques as psychographics and typological identification. As research director for Dr. Ernst Dichter's Institute for Motivational Research, he provided structural and marketing advice to corporations such as
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
and General Foods. He later joined the advisory committee of the American Association of Advertising Agencies.


Other writing

Schwartz wrote three novels for Arco Press, one of which, the detective story ''Sword of Desire'', won praise for its takeoff on
Wilhelm Reich Wilhelm Reich ( , ; 24 March 1897 – 3 November 1957) was an Austrian Doctor of Medicine, doctor of medicine and a psychoanalysis, psychoanalyst, along with being a member of the second generation of analysts after Sigmund Freud. The author ...
's orgone therapy, a popular psychotherapeutic technique used during the 1940s and 1950s. His proto-Beat novel ''The Blowtop'' was published by
Dial Press The Dial Press was a publishing house founded in 1923 by Lincoln MacVeagh. The Dial Press shared a building with ''The Dial'' and Scofield Thayer worked with both. The first imprint was issued in 1924. Authors included Elizabeth Bowen, W. R. Bu ...
in 1948. Under the title ''Le Cinglé'', it became a best-seller in France. In 1968, Schwartz moved to
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
, where he wrote
documentaries A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in term ...
and
docudrama Docudrama (or documentary drama) is a genre of television and film, which features dramatized re-enactments of actual events. It is described as a hybrid of documentary and drama and "a fact-based representation of real event". Docudramas typic ...
s for the
National Film Board of Canada The National Film Board of Canada (NFB; french: Office national du film du Canada (ONF)) is Canada's public film and digital media producer and distributor. An agency of the Government of Canada, the NFB produces and distributes documentary f ...
for nearly 20 years, and created several economic and social studies for the
Government of Canada The government of Canada (french: gouvernement du Canada) is the body responsible for the federal administration of Canada. A constitutional monarchy, the Crown is the corporation sole, assuming distinct roles: the executive, as the ''Crown ...
. Additionally, Schwartz wrote and lectured on superheroes, and received a Canada Council Grant for a study on religious symbolism in popular culture, using Superman as a springboard.


Later life and career

In 1997, Schwartz published an
autobiography An autobiography, sometimes informally called an autobio, is a self-written account of one's own life. It is a form of biography. Definition The word "autobiography" was first used deprecatingly by William Taylor in 1797 in the English peri ...
titled ''An Unlikely Prophet''. In it, he wrote that Superman had attained the status of a tulpa, an entity that according to Buddhist beliefs attains reality solely by the act of imagination. Schwartz claimed he had actually met the superhero in a New York cab. In the mid-2000s, Schwartz wrote a weekly web column. Schwartz and his wife lived in the rural village of Chesterville near
Ottawa Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...
,
Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...
, Canada. He died in 2011 of heart-related complications.Mackay, Brad
"Alvin Schwartz (1916 – 2011),"
Sequential (Nov. 21, 2011).


Awards

Schwartz and writer-editor Harvey Kurtzman were awarded the 2006 Bill Finger Award for Excellence in Comic Book Writing.


Bibliography

* ''The Blowtop'' (1948) * ''Sword of Desire'' (Arco 1952) under pseudonym Robert W. Tracy * ''An Unlikely Prophet'' (1997) * ''A Gathering of Selves'' (2006)


References


After the Golden Age
a column by Alvin Schwartz fo
World Famous ComicsOfficial Message BoardAbout Alvin Schwartz
{{DEFAULTSORT:Schwartz, Alvin Bill Finger Award winners 1916 births 2011 deaths American expatriates in Canada Jewish American writers