Altitude Sports is an outdoor

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...

clothing company that sells and manufactures a wide range of sports outerwear, outdoor equipment and urban wear, focusing on travel, hiking, and camping.La Presse: Commerce en ligne: Altitude Sports à la conquête de la planète
/ref>Les Affairs: Altitude Sports : de détaillant vieillissant à entreprise techno
/ref>La Presse: Altitude Sports - Du pignon sur rue à la boutique 100% web , La Presse , March 27th 2018
/ref> The company was founded in 1984Infopresse: Diversifier ses activités: jouer sa carte Joker (Diversify your activities: play your Joker card)
/ref> and its headquarters is located in

Montreal Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...

, Canada.La Presse: COMMERCE DE DÉTAIL/ALTITUDE SPORTS QUITTE SAINT-DENIS
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History

The retailer's first store opened on Montreal's St. Denis Street in 1984. The company was known as ''Altitude Sports Plein Air'', selling and renting outdoor equipment and clothing for outdoor activities. The Altitude-sports.com website was created in 1999 and was one of the first online outdoor retail sites in Canada. ''The Last Hunt'', a sister outlet site, opened in 2010. In 2011, the company was acquired by Alexandre Guimond and Maxime Dubois, employees who became majority owners after the purchase. 2016 saw Altitude Sports partner with Quartz Co. and Monark to design and produce the world's first parkas insulated with milkweed. In 2016, revenue from the bricks-and-mortar retail stores made up only 2% of the company's total sales, with most of the business being generated online. The St. Denis Street store closed in 2016, the beginning of a shift to a 100% online retailer. In early 2018, BDC Capital became a minority shareholder of Altitude Sports. In the fall of 2019, with items from 430 brands available, the company expanded, creating an online marketplace. In September 2019, Altitude Sports launched its first ready-to-wear collection, Vallier, which included coats, t-shirts, socks, sweaters. According to a number of sources, the collection is for the most part made from sustainable materials such as organic cotton, Japanese wool and others.NightLife: Découvrez Vallier : la marque de vêtements montréalaise, urbaine et hauts de gamme
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Collections

* Vallier (2019)

Charitable endeavors

The company's environmental initiatives included cooperation with The World Wildlife Foundation Canada (WWF - Canada), and Protect Our Winters Canada (POW). Altitude Sports has also partnered with The Trans Canada Trail (TCT) as part of initiatives addressing nature conservation and climate change issues.The Great Trail: Altitude Sports helps to raise over $25,000 for TCT through Alti Action campaign
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References

{{DEFAULTSORT:Altitude Sports Clothing companies of Canada Clothing brands of Canada Camping equipment manufacturers Outdoor clothing brands Companies based in Montreal Clothing companies established in 1984