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''Alternative Views'' was one of the longest running
Public-access television Public-access television is traditionally a form of non-commercial mass media where the general public can create content television programming which is narrowcast through cable television specialty channels. Public-access television was creat ...
cable TV Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broadc ...
programs in the
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. Produced in
Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...
in 1978, it produced 563 hour-long programs featuring news, interviews and opinion pieces from a progressive political perspective. Show founders and on-air hosts,
Douglas Kellner Douglas Kellner (born May 31, 1943) is an American academic who works at the intersection of "third-generation" critical theory in the tradition of the Frankfurt Institute for Social Research, or Frankfurt School, and in cultural studies in the ...
and Frank Morrow, produced the show on virtually no budget using facilities at Austin Community Television (ACTV) and the
University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...
. They also pioneered an innovative syndication system that placed the program in almost 80 television markets around the country.


The business


Audience

Viewership was on a par with the local
PBS The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...
station. Two surveys, one undertaken by the cable company, and another commissioned by it, indicate that from 20,000 to 30,000 Austin viewers watched ''Alternative Views'' each week.


Distribution

The audience for ''Alternative Views'' went well beyond the confines of Austin, Texas. Many
Public-access television Public-access television is traditionally a form of non-commercial mass media where the general public can create content television programming which is narrowcast through cable television specialty channels. Public-access television was creat ...
channels allow members to sponsor programs for exhibition in their cable market. In spring 1984 ''Alternative Views'' began sending program tapes to Public-access TV contacts in
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
and
San Antonio ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= U.S. state, State , subdivision_name1 = Texas , s ...
. In Fall 1984 they added Fayetteville,
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
,
Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
,
Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...
, and
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, Illinois. Cities around the United States subsequently joined, and, by the late 1980s, the program was shown in
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
,
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
,
Portland Portland most commonly refers to: * Portland, Oregon, the largest city in the state of Oregon, in the Pacific Northwest region of the United States * Portland, Maine, the largest city in the state of Maine, in the New England region of the northeas ...
,
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the List of United States cities by population, eigh ...
,
Marin County Marin County is a county located in the northwestern part of the San Francisco Bay Area of the U.S. state of California. As of the 2020 census, the population was 262,231. Its county seat and largest city is San Rafael. Marin County is acros ...
,
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
, Fairfax and Arlington Virginia,
Cincinnati Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wit ...
,
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
,
Columbus Columbus is a Latinized version of the Italian surname "''Colombo''". It most commonly refers to: * Christopher Columbus (1451-1506), the Italian explorer * Columbus, Ohio, capital of the U.S. state of Ohio Columbus may also refer to: Places ...
, Ohio,
New Haven New Haven is a city in the U.S. state of Connecticut. It is located on New Haven Harbor on the northern shore of Long Island Sound in New Haven County, Connecticut and is part of the New York City metropolitan area. With a population of 134,02 ...
, and many other citie


The people

Each installment of ''Alternative Views'' included a regular news section that utilized material from mostly non-mainstream news sources to provide stories ignored by establishment media, or interpretations of events different from the mainstream.


Staff

''Alternative Views'' was staffed exclusively by volunteers, many of whom have become influential filmmakers and television producers. It was founded by
Douglas Kellner Douglas Kellner (born May 31, 1943) is an American academic who works at the intersection of "third-generation" critical theory in the tradition of the Frankfurt Institute for Social Research, or Frankfurt School, and in cultural studies in the ...
and Frank Morrow at the
University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...
. (Kellner is now a chair at
UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California St ...
.) There were other producers and hosts, many of whom were drawn from Kellner's philosophy courses, including
Ali Hossaini Ali Hossaini (b. West Virginia, 1962) is an American artist, philosopher, theatrical producer, television producer, and businessperson. In 2010, ''The New York Times'' described him as a "biochemist turned philosopher turned television producer ...
,
Tommy Pallotta Tommy Pallotta (born May 25, 1968, in Houston, Texas) is an American film director and producer. Biography Pallotta received a degree in Philosophy from the University of Texas at Austin. There, he met Richard Linklater and began his film caree ...
, Noah Khoshbin, Richard Linklater, Steven Best, James Scott and Danny Postel.


Guests

''Alternative Views'' landed many significant interviews during its run, and it was often ahead of mainstream media in identifying major stories. Its first program featured an Iranian student who discussed opposition to the
Shah of Iran This is a list of monarchs of Persia (or monarchs of the Iranic peoples, in present-day Iran), which are known by the royal title Shah or Shahanshah. This list starts from the establishment of the Medes around 671 BCE until the deposition of th ...
and the possibility of his overthrow. It also had a detailed discussion of the
Sandinista The Sandinista National Liberation Front ( es, Frente Sandinista de Liberación Nacional, FSLN) is a Socialism, socialist political party in Nicaragua. Its members are called Sandinistas () in both English and Spanish. The party is named after ...
movement struggling to overthrow Anastasio Somoza. It would be several weeks before national broadcast media discovered these movements. Early shows included long-form interviews with Senator
Ralph Yarborough Ralph Webster Yarborough (June 8, 1903 – January 27, 1996) was an American politician and lawyer. He was a Texas Democratic politician who served in the United States Senate from 1957 to 1971 and was a leader of the progressive wing of his p ...
, a Texas progressive responsible for legislation like the
National Defense Education Act The National Defense Education Act (NDEA) was signed into law on September 2, 1958, providing funding to United States education institutions at all levels.Schwegler 1 NDEA was among many science initiatives implemented by President Dwight D. ...
, and then–
Congressman A Member of Congress (MOC) is a person who has been appointed or elected and inducted into an official body called a congress, typically to represent a particular constituency in a legislature. The term member of parliament (MP) is an equivalen ...
and Libertarian presidential hopeful
Ron Paul Ronald Ernest Paul (born August 20, 1935) is an American author, activist, physician and retired politician who served as the U.S. representative for Texas's 22nd congressional district from 1976 to 1977 and again from 1979 to 1985, as well ...
. Morrow and Kellner used their platform to give a platform to disillusioned CIA officials in flight from the agency, such as
Philip Agee Philip Burnett Franklin Agee (; January 19, 1935 – January 7, 2008)Will Weissert"Ex-CIA Agent Philip Agee Dead in Cuba" Associated Press (sfgate.com), January 9, 2008. was a Central Intelligence Agency (CIA) case officer and writer of t ...
and
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Station Chief A station chief is a government official who is the head of a team, post or function usually in a foreign country. Historically it commonly referred to the head of a defensible structure such as an ambassador's residence or colonial outpost. In G ...
John Stockwell. Both men took advantage of their opportunity to set the record straight as they deemed fit. Other interviewees included: * Anti-war and anti-nuclear activists like
Helen Caldicott Helen Mary Caldicott (born 7 August 1938) is an Australian physician, author, and anti-nuclear advocate. She founded several associations dedicated to opposing the use of nuclear power, depleted uranium munitions, nuclear weapons, nuclear we ...
,
George Wald George Wald (November 18, 1906 – April 12, 1997) was an American scientist who studied pigments in the retina. He won a share of the 1967 Nobel Prize in Physiology or Medicine with Haldan Keffer Hartline and Ragnar Granit. In 1970, Wald pred ...
,
Ramsey Clark William Ramsey Clark (December 18, 1927 – April 9, 2021) was an American lawyer, activist, and federal government official. A progressive, New Frontier liberal, he occupied senior positions in the United States Department of Justice under Presi ...
,
Daniel Ellsberg Daniel Ellsberg (born April 7, 1931) is an American political activist, and former United States military analyst. While employed by the RAND Corporation, Ellsberg precipitated a national political controversy in 1971 when he released the ''Pent ...
, Michael Klare, David Dellinger, and representatives of the European peace movement. * US New Left activists like David MacReynolds,
Stokely Carmichael Kwame Ture (; born Stokely Standiford Churchill Carmichael; June 29, 1941November 15, 1998) was a prominent organizer in the civil rights movement in the United States and the global pan-African movement. Born in Trinidad, he grew up in the Unite ...
, Greg Calvert, and Dr.
Benjamin Spock Benjamin McLane Spock (May 2, 1903 – March 15, 1998) was an American pediatrician and left-wing political activist whose book '' Baby and Child Care'' (1946) is one of the best-selling books of the twentieth century, selling 500,000 copie ...
. * Feminists, gay activists, union activists, and representatives of local progressive groups appeared on the show; and officials from the
Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen national ...
, Nicaragua, Allende's former government in Chile, the democratic front in
El Salvador El Salvador (; , meaning " The Saviour"), officially the Republic of El Salvador ( es, República de El Salvador), is a country in Central America. It is bordered on the northeast by Honduras, on the northwest by Guatemala, and on the south b ...
, and many other Third World countries and revolutionary movements. In addition, ''Alternative Views'' broadcast many documentaries, both self-produced and produced by others,(including one about the assassination of JFK) and it screened raw video footage of the bombing of Lebanon and aftermath of the
Sabra and Shatila massacre The Sabra and Shatila massacre (also known as the Sabra and Chatila massacre) was the killing of between 460 and 3,500 civilians, mostly Palestinians and Lebanese Shiites, by the militia of the Lebanese Forces, a Maronite Christian Lebanes ...
, of the assassinations of five communist labor organizers by the
Ku Klux Klan The Ku Klux Klan (), commonly shortened to the KKK or the Klan, is an American white supremacist, right-wing terrorist, and hate group whose primary targets are African Americans, Jews, Latinos, Asian Americans, Native Americans, and ...
in Greensboro, North Carolina, and of counterrevolutionary activity in
Nicaragua Nicaragua (; ), officially the Republic of Nicaragua (), is the largest country in Central America, bordered by Honduras to the north, the Caribbean to the east, Costa Rica to the south, and the Pacific Ocean to the west. Managua is the cou ...
.


Video links

The Internet Archive
hosts a growing collection of ''Alternative Views'' videos. By June, 2008, over 200 programs were available to view or download. Ten hour-long ''Alternative Views'' programs are also available as streaming videos o
Alternative Views episode profiling Austin's Reverend Jacob Fontaine
on
Texas Archive of the Moving Image The Texas Archive of the Moving Image (TAMI) is an independent 501(c)(3) organization founded in 2002 by film archivist and University of Texas at Austin professor Caroline Frick, PhD. TAMI's mission is to preserve, study, and exhibit Texas film h ...
Videos from ''Alternative Views'' can also be found on YouTube.AlternativeViewTV
(official). ''
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
'
archived.
/ref>


References

{{reflist


Bibliography

* Kellner, Douglas (n.d.
"Public Access Television: Alternative Views."
''gseis.ucla.edu''.


Further reading

* Boyle, Deidre (1997)
''Subject to Change: Guerilla Television Revisited''.
Oxford University Press Oxford University Press (OUP) is the university press of the University of Oxford. It is the largest university press in the world, and its printing history dates back to the 1480s. Having been officially granted the legal right to print books ...
. * Kellner, Douglas (1990)
''Television and the Crisis of Democracy''.
UK:
Westview Press Taylor & Francis Group is an international company originating in England that publishes books and academic journals. Its parts include Taylor & Francis, Routledge, F1000 Research or Dovepress. It is a division of Informa plc, a United Ki ...
. * Morrow, Frank (1984). ''The U.S. Power Structure and the Mass Media'' (
Ph.D A Doctor of Philosophy (PhD, Ph.D., or DPhil; Latin: or ') is the most common Academic degree, degree at the highest academic level awarded following a course of study. PhDs are awarded for programs across the whole breadth of academic fields ...
dissertation).
University of Texas The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...
.


External links


Alternative Views
at
IMDb IMDb (an abbreviation of Internet Movie Database) is an online database of information related to films, television series, home videos, video games, and streaming content online – including cast, production crew and personal biographies, ...

Official video archive
at
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
**
Mirrored ''Mirrored'' is the debut studio album by American experimental rock band Battles. It was released on May 14, 2007 in the United Kingdom, and on May 22, 2007 in the United States. ''Mirrored'' marked the first album in which the band incorporated ...
at
Internet Archive The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, ...
Local talk shows in the United States American public access television shows