The Altagamma Foundation (in it, Fondazione Altagamma) is the Italian
luxury
Luxury may refer to:
* Luxury goods, an economic good or service for which demand increases more than proportionally as income rises
*Luxury tax, tax on products not considered essential, such as expensive cars
**Luxury tax (sports), surcharge pu ...
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
s committee composed of companies in the fields of design, fashion, food, jewellery, automobiles, and hospitality.
History
The Altagamma Foundation was created in 1992 by Italian luxury brands including Alessi, Les Copains, Ferragamo, Ferré, Zegna and Versace.
In 2012, the Foundation finalized the financing for the transformation of the
Galleria Vittorio Emanuele II
The Galleria Vittorio Emanuele II () is Italy's oldest active shopping gallery and a major landmark of Milan in Italy. Housed within a four-story double arcade in the centre of town, the ''Galleria'' is named after Victor Emmanuel II, the first ki ...
.
In 2015, Altagamma launched the prize Premio Giovani Imprese to reward young luxury companies and offer them a one-year membership into the Foundation. The Foundation also launched a new cursus to develop luxury craftsmanship in Italy.
In December 2019, Matteo Lunelli, president of
Ferrari Trento
Ferrari F.lli Lunelli S.p.A., or Ferrari Trento or Cantine Ferrari, is an Italian company specialized in the production of the Traditional Method sparkling wine, also called Metodo Classico or Méthode Classique. Ferrari Trento is the biggest comp ...
, was named president of Altagamma for the 2020-2022 period.
Description
The Altagamma Foundation commissions global research studies on behalf of its members, with the goal to protect the luxury reputation of its members.
It fulfills a similar function as the
French Comité Colbert
The Comité Colbert is an association "to promote the concept of luxury." The members are 81 French luxury brands. It was founded in 1954 by Jean-Jacques Guerlain.
''Métiers'' or Trade Sectors
The association is divided into thirteen métiers o ...
.
Further reading
*
References
External links
Official website
Italian brands
Brand management
Luxury brands
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