Alpo is an American brand of

dog food Dog food is food specifically formulated and intended for consumption by dogs and other related canines. Dogs are considered to be omnivores with a carnivorous bias. They have the sharp, pointed teeth and shorter gastrointestinal tracts of ca ...

marketed and manufactured by the

Nestlé Purina PetCare Nestlé Purina Petcare (), or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. It produces and markets pet food, treats, cat and dog litter. Some of its pet food brands include Purina Pro P ...

subsidiary of

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since ...

. The brand is offered as a canned or packaged soft food, as well as in dry kibbles.

History

Alpo, an abbreviation of Allen Products, was founded in 1936 by Robert F. Hunsicker in Allentown, Pennsylvania. The original factory was located in a small building at the southwest corner of New and Cedar streets. In 1964, the ''Allen Products Company'' was acquired by Liggett & Myers Tobacco Company. In 1980, the Liggett & Myers Tobacco Company was acquired by

Grand Metropolitan Grand Metropolitan plc was a leisure, manufacturing and property conglomerate headquartered in England. The company was listed on the London Stock Exchange and was a constituent of the FTSE 100 Index until it merged with Guinness plc to for ...

; and, in 1986, Grand Metropolitan sold the

Liggett Group Liggett Group ( ), formerly known as Liggett & Myers Tobacco Company, is the fourth largest tobacco company in the United States. Its headquarters are located in Durham, North Carolina, though its manufacturing facility is 30 miles to the west i ...

, but retained Alpo Petfoods, Inc. In 1995, Nestlé SA acquired Alpo Petfoods, Inc. from Grand Metropolitan. In January 2001, Nestlé SA announced the merger of Nestlé Friskies with

Ralston Purina Ralston Purina Company was a St. Louis, Missouri,–based American conglomerate with substantial holdings in animal feed, food, pet food, consumer products, and entertainment. On December 12, 2001, it merged with Swiss food-giant Nestlé's Fr ...

to form the

Nestlé Purina PetCare Company Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud Vaud ( ; french: (Canton de) Vaud, ; german: (Kanton) Waadt, or ), more formally the canton of Vaud, is one of t ...

Marketing

For many years, the brand's main television commercial spokesman was

Lorne Greene Lorne Hyman Greene (born Lyon Himan Green; 12 February 1915 – 11 September 1987) was a Canadian actor, musician, singer and radio personality. His notable television roles include Ben Cartwright on the Western ''Bonanza'' and Commander Ad ...

, who created the concept of

eating one's own dog food Eating your own dog food or "dogfooding" is the practice of using one's own products or services. This can be a way for an organization to test its products in real-world usage using product management techniques. Hence dogfooding can act as qual ...

by claiming that Alpo is so good he feeds it to his own dogs.

Ed McMahon Edward Leo Peter McMahon Jr. (March 6, 1923 – June 23, 2009) was an American announcer, game show host, comedian, actor, singer, and combat aviator. McMahon and Johnny Carson began their association in their first TV series, the ABC game sh ...

also had a long association with the product on television, and

Garfield ''Garfield'' is an American comic strip created by Jim Davis. Originally published locally as ''Jon'' in 1976, then in nationwide syndication from 1978 as ''Garfield'', it chronicles the life of the title character Garfield the cat, his hum ...

was a "spokescat" for the brand in the 1990s. Alpo was the sponsor of the debut broadcast of the long-running

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

news magazine A news magazine is a typed, printed, and published magazine, radio or television program, usually published weekly, consisting of articles about current events. News magazines generally discuss stories, in greater depth than do newspapers or n ...

'' 60 Minutes,'' on September 24, 1968. Alpo is also known for its marketing campaigns that target the owners of "real dogs", making light of consumers who pamper their dogs.

References

External links

*
Press Release on recall from Purina.comAlpo TV ad with Ed McMahonAlpo TV ad with Lorne Greenecan dogs eat cheerios
{{Nestlé Dog food brands Nestlé brands Ralston Purina products Products introduced in 1936