Alouette (cheese)
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Alouette is an American brand of French-style
cheeses Cheese is a dairy product produced in wide ranges of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep. During production, ...
produced by the French company
Savencia Fromage & Dairy Savencia Fromage & Dairy, named Bongrain until 2015, is a French food company specializing in the production of cheeses. Brands include Saint Agur Blue, Saint Albray, Etorki, Alouette and Pié d'Angloys. References External links * ...
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Information

The Alouette Cheese products are: Soft Spreadable Cheese, Crème de Brie, Baby Brie, Crème Fraîche, Elégante, and Crumbled Cheese. Sold throughout the US, its most popular variety is the Crème de Brie, which is spreadable
Brie Brie (; ) is a soft cow's-milk cheese named after Brie, the French region from which it originated (roughly corresponding to the modern ''département'' of Seine-et-Marne). It is pale in color with a slight grayish tinge under a rind of white m ...
Cheese without the rind. The Alouette story begins in the early '70s when French cheese maker Jean-Noel Bongrain decided to bring his passion and skill for French specialty cheese to the States.


Advertisements

Two versions of a radio ad for Alouette cheese were run in 2003, using the song '' Alouette''. They were only heard on
WNEW-FM WNEW-FM (102.7 FM, ''NEW 102.7'') is a hot adult contemporary formatted radio station, licensed to New York, New York and owned by Audacy, Inc. The station's studios are located at the Audacy facility in the Hudson Square neighborhood of Manha ...
in
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
. Alouette cheese once announced the launch of "Eat Artfully," the brand's summer media campaign. The campaign comprises a series of humorous "how-to" recipes intended to poke fun at trendy recipe videos that are easy to watch, but impossible to make. Launching June 29, the national integrated campaign will run through August across digital and social channels including Facebook, Instagram, YouTube and be supported by PR.


Events

On October 15, 2012, Alouette cheese was used for the Master Holiday Chef Challenge. Consumers were able to vote for their favorite chefs and recipes online. On the date of February 16, Alouette started to produce new kinds of spreadable cheddars to sell. The flavors were Kosher certified and gluten-free.


See also

*
List of spreads This is a list of spreads. A spread is a food that is literally spread, generally with a knife, onto food items such as bread or crackers. Spreads are added to food to enhance the flavor or texture of the food, which may be considered bland witho ...


References


External links

*http://www.alouettecheese.com/ American cheeses {{Food-product-stub