Alona Barkat
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Alona Barkat ( he, אלונה ברקת; born 24 June 1969) is an Israeli businesswoman, and owner of the
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
team
Hapoel Be'er Sheva Hapoel Be'er Sheva Football Club ( he, מועדון הכדורגל הפועל באר שבע, ''Moadon HaKaduregel Hapoel Be'er Sheva'') is an Israeli football club from the city of Be'er Sheva, that competes in the Israeli Premier League. The cl ...
.


Biography

Alona Akwa ( he, אלונה אקווע) was born and raised in Ashkelon, Israel, to
Mizrahi Jewish Mizrahi Jews ( he, יהודי המִזְרָח), also known as ''Mizrahim'' () or ''Mizrachi'' () and alternatively referred to as Oriental Jews or ''Edot HaMizrach'' (, ), are a grouping of Jewish communities comprising those who remained i ...
( Yemenite-Jewish) parents. She is the eldest of four siblings."נשים עושות דברים מופלאים, אני עשיתי את זה בכדורגל"
Makor Rishon ''Makor Rishon'' ( he, מָקוֹר רִאשׁוֹן lit. "Firsthand Source") is a semi-major Israeli newspaper associated with Religious Zionism and the conservative right-wing. History ''Makor Rishon'' was founded as a weekly magazine in Jul ...
At the age of 14, Barkat moved to Jerusalem to attend a religious school for girls. Four years later, she returned to do national service (Sherut Leumi) in her hometown. She then studied at the
Hebrew University of Jerusalem The Hebrew University of Jerusalem (HUJI; he, הַאוּנִיבֶרְסִיטָה הַעִבְרִית בִּירוּשָׁלַיִם) is a public research university based in Jerusalem, Israel. Co-founded by Albert Einstein and Dr. Chaim Weiz ...
,"Hapoel Beersheva becomes Israel's Leicester City"
/ref> performing undergraduate and graduate studies in the history of the Middle East. During her studies, she met Eli Barkat, then a student in Mathematics and Computer Science, and her future husband. In 1996, she moved to Silicon Valley in the United States with her husband, who became a businessman with his brother
Nir Barkat Nir Barkat ( he, נִיר בַּרְקָת; born 19 October 1959) is an Israeli businessman and politician. He served as mayor of Jerusalem between the years 2008–2018. Biography Nir Barkat was raised in Jerusalem. His father, Zalman, was a ...
. The Barkat brothers were early investors in
Check Point Check Point is an American-Israeli multinational provider of software and combined hardware and software products for IT security, including network security, endpoint security, cloud security, mobile security, data security and security managem ...
, Backweb, eToro, and Oplus Technologies (sold to Intel), and set up the venture capital funds BRM and IVN (Israel Venture Network). In the eight years in which the family lived in the United States, Barkat started in the field of philanthropy. Among other things, the fund management company IVN also funded social projects, and has been active in organizations such as AIPAC and the Jewish Federation of San Francisco.


Interest in sports

In 2004, she moved back to Israel with her family. Relations with the businessman Lonnie Herzikovic, then-owner of the football team Maccabi Tel Aviv, led her to consider entering a partnership with Maccabi Tel Aviv. She was involved in establishing a research institute at the
University of Tel Aviv Tel Aviv University (TAU) ( he, אוּנִיבֶרְסִיטַת תֵּל אָבִיב, ''Universitat Tel Aviv'') is a public research university in Tel Aviv, Israel. With over 30,000 students, it is the largest university in the country. Locate ...
, together with the Rashi Foundation, where she met Eli Alaluf, CEO of the Fund at the time. Alaluf convinced her to buy the football team
Hapoel Be'er Sheva Hapoel Be'er Sheva Football Club ( he, מועדון הכדורגל הפועל באר שבע, ''Moadon HaKaduregel Hapoel Be'er Sheva'') is an Israeli football club from the city of Be'er Sheva, that competes in the Israeli Premier League. The cl ...
, which played in the second division at the time.


Hapoel Be'er Sheva


The first years

In the summer of 2007, just weeks before the opening of the season, the acquisition of the group from the previous owner, Eli Zino, was completed. Barkat became the first woman in Israel to own a football team. Barkat's management team put special emphasis on a youth department, educational activities, and community connection, supporting a number of specialized centers for children of disadvantaged communities and with intellectual disabilities, which receive sports training from personnel from the club itself.Hapoel Beersheba owner Alona Barkat joins New Right party
Times of Israel
In March 2010, the group announced their departure at the end of the season, after a number of fans of the group tried to attack the coach, Guy Azouri. Two months later, after seeing a dramatic improvement in fan behavior, she announced that she had changed her mind, and that she intended to stay with the group.


Champions of the Israeli Premier League

In May 2016, the team won the
Football League Championship The English Football League Championship (often referred to as the Championship for short or the Sky Bet Championship for sponsorship purposes) is the highest division of the English Football League (EFL) and second-highest overall in the En ...
in football. One of the biggest triumphs of the team in the
Europa League The UEFA Europa League (abbreviated as UEL, or sometimes, UEFA EL), formerly the UEFA Cup, is an annual football club competition organised since 1971 by the Union of European Football Associations (UEFA) for eligible European football clubs. It ...
was defeating 2–0 the Inter Milan on 15 September 2016; as a result, the German journal
Bild ''Bild'' (or ''Bild-Zeitung'', ; ) is a German tabloid newspaper published by Axel Springer SE. The paper is published from Monday to Saturday; on Sundays, its sister paper ''Bild am Sonntag'' ("''Bild on Sunday''") is published instead, which ...
dubbed her "the Angela Merkel of Football", due to being the first Israeli woman owning a football club, winning the premier league and scoring huge victories in the
Europa League The UEFA Europa League (abbreviated as UEL, or sometimes, UEFA EL), formerly the UEFA Cup, is an annual football club competition organised since 1971 by the Union of European Football Associations (UEFA) for eligible European football clubs. It ...
. The team has also won the 2016–2017 Championship, and the 2017–2018 Championship.


Departure and return

On 29 March 2020, Barkat announced she was leaving the club, after an agreement to reduce salaries by 30% with the team players due to the COVID-19 pandemic could not be reached, as part of a plan devised to address the expected losses in the 2019–2020 season and transferred all management rights to her attorney, Itzhak Younger. However, by February 2021, she returned to lead the team.


Political career

In February 2019, Barkat announced she was joining the right-wing New Right party, and will run for the 2019 parliamentary elections. She has received the third spot on the party's list. However, she was not elected to the Knesset after New Right did not cross the electoral threshold in the April 2019 legislative elections.


Personal life

She resides in Tel Aviv along with her husband Eli Barkat, and their three children. According to Forbes, Barkat's fortune in 2019 was estimated at NIS 460 million, the second richest politician in the country after her brother-in-law
Nir Barkat Nir Barkat ( he, נִיר בַּרְקָת; born 19 October 1959) is an Israeli businessman and politician. He served as mayor of Jerusalem between the years 2008–2018. Biography Nir Barkat was raised in Jerusalem. His father, Zalman, was a ...
.כמה הם שווים? הפוליטיקאים העשירים בישראל 2019
/ref>


See also

* List of Jews in sports (non-players) *
List of Israelis Israelis ( he, ישראלים ''Yiśraʾelim'') are the citizens or permanent residents of the State of Israel, a multiethnic state populated by people of different ethnic backgrounds. The largest ethnic groups in Israel are Jews (75%), foll ...


References

{{DEFAULTSORT:Barkat, Alona 1969 births Living people 21st-century Israeli businesswomen 21st-century Israeli businesspeople Hapoel Be'er Sheva F.C. Israeli people of Yemeni-Jewish descent New Right (Israel) politicians People from Ashkelon Hebrew University of Jerusalem alumni Israeli Mizrahi Jews