Aloft Hotels is a
hotel chain
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a ref ...
based in North America, owned by
Marriott International
Marriott International, Inc. is an American multinational corporation, multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It is headquartered in Bethesda, Maryland. T ...
. The first hotel opened at the
Trudeau International Airport
Trudeau is a surname. Notable people with the surname include:
*Trudeau family, a notable Canadian family known in politics, business and film, including:
**Charles-Émile Trudeau (1887–1935), Canadian businessman and father of Pierre Trudeau
* ...
in Montreal in 2008.
[aloft Montreal Airport Opens, Making Global Lifestyle Debut](_blank)
BusinessWire.com, June 5, 2008, Accessed November 8, 2010. Aloft Hotels have since opened across North America and internationally. Most Aloft hotels are located in city centers or in close proximity to airports. As of June 30, 2020, the chain had 183 hotels with 30,660 rooms.
The brand is most notable for its
modern architecture
Modern architecture, or modernist architecture, was an architectural movement or architectural style based upon new and innovative technologies of construction, particularly the use of glass, steel, and reinforced concrete; the idea that form ...
design style.
Another characteristic of Aloft hotels is the naming of basic
hotel amenities. For example, in each hotel, the swimming pool is referred to as "splash".
[Alofthotels.com](_blank)
Accessed November 8, 2010.
History
Aloft Hotels was conceived in 2005 by Amal Abdullah. The hotel chain already had several brands, including
Sheraton,
Westin
Westin Hotels & Resorts is an American upscale hotel chain owned by Marriott International. , the Westin Brand has 226 properties with 82,608 rooms in multiple countries in addition to 58 hotels with 15,741 rooms in the pipeline.
History Wester ...
, and
W Hotels
W Hotels is an American upscale lifestyle hotel chain owned by Marriott International that is marketed towards a younger age group.
History
W Hotels was launched in 1998 with W New York, a conversion of the former Doral Inn hotel on Lexingto ...
, but was looking to expand into a market of more contemporary hotels. To reflect its relationship with Starwood Hotels, the Aloft brand was dubbed "A Vision of W Hotels". Starwood worked with the architectural company
Rockwell Group Rockwell may refer to:
Arts, entertainment, and media
* ''Rockwell'' (album), a 2009 mini-album by Anni Rossi
* Rockwell, a fictional town and setting of ''They Hunger''
* ''Rockwell'', a 1994 film about Porter Rockwell
* Rockwell, Maine, a f ...
and its founder
David Rockwell
David Rockwell (born July 25, 1956) is an American architect and designer. He is the founder and president of Rockwell Group, a 250-person cross-disciplinary architecture and design practice based in New York City with satellite offices in Madrid ...
to come up with the design.
To generate interest in the brand before its 2008 opening, Starwood launched a virtual tour of the hotels using
Second Life
''Second Life'' is an online multimedia platform that allows people to create an avatar for themselves and then interact with other users and user created content within a multi player online virtual world. Developed and owned by the San Fra ...
,
[Starwood Hotels Explore Second Life First]
. Jana, Reena. Bloomberg Businessweek, August 23, 2010, Accessed November 8, 2010.
which enables visitors to move through a typical Aloft Hotel and explore its aspects in detail. Starwood monitored statistics from the site, gauged public reception based upon visitors' opinions, and incorporated this information into the design of future Aloft Hotels.
Aloft became part of Marriott International in 2016 when
Marriott
Marriott may refer to:
People
*Marriott (surname)
Corporations
* Marriott Corporation, founded as Hot Shoppes, Inc. in 1927; split into Marriott International and Host Marriott Corporation in 1993
* Marriott International, international hote ...
acquired
Starwood
Starwood Hotels and Resorts Worldwide, Inc. was one of the largest companies that owned, operated, franchised and managed hotels, resorts, spas, residences, and vacation ownership properties. It was acquired by Marriott International in 2016.
...
.
Accommodations
Locations
Since its first hotel opened in 2008, the Aloft brand has grown rapidly. The hotel originally started in North America and expanded to include international locations. According to the Aloft website, in the United States there are current locations in 27 states. There are also open locations in
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
,
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
,
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
,
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
,
Colombia
Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...
,
Costa Rica
Costa Rica (, ; ; literally "Rich Coast"), officially the Republic of Costa Rica ( es, República de Costa Rica), is a country in the Central American region of North America, bordered by Nicaragua to the north, the Caribbean Sea to the no ...
,
England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
,
Malaysia
Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
,
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
,
Panama
Panama ( , ; es, link=no, Panamá ), officially the Republic of Panama ( es, República de Panamá), is a transcontinental country spanning the southern part of North America and the northern part of South America. It is bordered by Cos ...
,
Paraguay
Paraguay (; ), officially the Republic of Paraguay ( es, República del Paraguay, links=no; gn, Tavakuairetã Paraguái, links=si), is a landlocked country in South America. It is bordered by Argentina to the south and southwest, Brazil to th ...
,
Saudi Arabia
Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...
,
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
,
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
,
Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...
,
Turkey
Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...
,
United Arab Emirates
The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...
,
Uruguay
Uruguay (; ), officially the Oriental Republic of Uruguay ( es, República Oriental del Uruguay), is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast; while bordering ...
, and
Nepal
Nepal (; ne, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne,
सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in South Asia. It is mai ...
.
In 2011 and 2012, 20 proposed locations were to open, including in
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
,
Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...
,
Colombia
Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...
, and
England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
,
for a total of 66 Aloft locations. While positive for the hotel brand, this number was well short of an original anticipation to have 500 locations by 2012.
In early 2013, the brand opened a 482-room property in
Kuala Lumpur
, anthem = '' Maju dan Sejahtera''
, image_map =
, map_caption =
, pushpin_map = Malaysia#Southeast Asia#Asia
, pushpin_map_caption =
, coordinates =
, su ...
, Malaysia, making it the largest Aloft hotel in the world. The hotel includes a ballroom that can accommodate up to 1,000 people in a theatre setting.
In 2013, the chain opened a new hotel at the
Ernst & Young Tower in
Cleveland, Ohio
Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...
.
In September 2016, Aloft entered the Saudi Arabian market with a new hotel near the center of
Riyadh
Riyadh (, ar, الرياض, 'ar-Riyāḍ, lit.: 'The Gardens' Najdi pronunciation: ), formerly known as Hajr al-Yamamah, is the capital and largest city of Saudi Arabia. It is also the capital of the Riyadh Province and the centre of the R ...
.
In December 2016, Aloft Long Island City-Manhattan View opened.
In 2018, the new Mag Mile Hotel in Chicago, the largest with 435 rooms, updated the Aloft template, by integrating modern art, cutting-edge design, and floor-to-ceiling windows in the lobby.
Reception
Public reception of Aloft Hotels has been mixed. The majority of opinions revolve around the two main aspects of the hotel brand: room prices, and the contemporary style. One critic has decried that Aloft Hotels have too much of a "cookie cutter" feel and use colors, shapes, and lingo to an overwhelming degree.
[The adrift Aloft Hotel](_blank)
Schumacher, Mary Louise. Milwaukee Journal-Sentinel, January 12, 2010, Accessed November 9, 2010.
References
{{Hotel chains
Hotels established in 2005
Hotel chains in the United States
Marriott International brands
American companies established in 2005