"Allo" is a song recorded by Ukrainian singer Loboda, released as a standalone single on 16 July 2021 by

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

Background and release

On June 30, Loboda announced a new single on her

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, presenting a few lines, and also announced a contest for subscribers: whoever names the release date of the new song will receive an autographed acoustic guitar from her. On July 12, the singer presented an excerpt of the video and announced the name of the song. The song was written by young Russian authors: the music was written by Vyacheslav Parshin and Fyodor Marfelev, and the lyrics were written by Alina Markina, Ulyana Cheshenkova and Serafima Krestinskaya. This is the first song of the singer, released after she finished working with producer

Natella Krapivina Natella Vagifivna Krapivina ( uk, Нателла Вагіфівна Крапівіна; russian: Нателла Вагифовна Крапивина; name at birth, née Aliyeva; az, Natella Vaqif qızı Əliyeva; born 7 April 1982) is a Ukrai ...

Music video

The music video for the song was released on the same day. It was directed by

Alan Badoev Alan Kazbekovich Badoev ( uk, Алан Казбекович Бадоєв; born January 1981) is a Ukrainian movie director, music video director, screenwriter, TV producer, TV presenter and music producer of Ossetian origin. He first gained int ...

, with whom Loboda had previously collaborated several times. According to the performer, the development of the project took place in a short time: just a couple of days after Loboda Badoev's call, the latter presented the concept and assembled a team. The video was shot in

Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper, Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the List of European cities by populat ...

, at night, a few hours before dawn. In the video, Loboda appears on a podium illuminated by lamps. Gradually, the illumination and the singer's surroundings change, morning replaces night, and the singer continues to dance. In the finale, a couple of motorcyclists are circling around Loboda, and she herself is swinging on a giant cube.

Critical reception

In their review for ''

Moskovskij Komsomolets ''Moskovskij Komsomolets'' (russian: Московский комсомолец, lit=Moscow Komsomolets) is a Moscow-based daily newspaper with a circulation approaching one million, covering general news. Founded in 1919, it is famed for its to ...

'', Ilya Legostaev and Artur Gasparyan noted that this is "an impeccably tailored and perfectly sewn track according to all the already known patterns of Loboda herself, generously sprinkled with characteristic hooks, loops and samples," which, however, "did not become the very revolution that the artist arranged at one time in the local show biz." The authors concluded that "her pop music express is still famously racing along the main road, but increasingly its stops, turns and maneuvers are becoming more predictable."

Charts

Weekly charts

Monthly charts

Year-end charts

References

{{Authority control 2021 singles 2021 songs Russian-language songs Sony Music singles Svetlana Loboda songs