Alfred Dunhill Limited (known and stylised as dunhill) is a British

luxury goods In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to n ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

, specialising in

ready-to-wear Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...

, custom and

bespoke The word ''bespoke'' () has evolved from a verb meaning 'to speak for something', to its contemporary usage as an adjective. Originally, the adjective ''bespoke'' described tailor-made suits and shoes. Later, it described anything commissioned t ...

menswear Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion ind ...

leather Leather is a strong, flexible and durable material obtained from the tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffalo, pigs and hogs, ...

goods, and accessories. The company is based in

Westminster Westminster is an area of Central London, part of the wider City of Westminster. The area, which extends from the River Thames to Oxford Street, has many visitor attractions and historic landmarks, including the Palace of Westminster, Bu ...

City of Westminster The City of Westminster is a City status in the United Kingdom, city and London boroughs, borough in Inner London. It is the site of the United Kingdom's Houses of Parliament and much of the British government. It occupies a large area of cent ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, where it also owns and operates a leather workshop. Dunhill is currently owned by Richemont Holdings Limited and managed by CEO Laurent Malecaze.

History

Early history

Alfred Dunhill Limited was developed by

Alfred Dunhill Alfred Dunhill (30 September 1872 – 2 January 1959) was an English tobacconist, entrepreneur and inventor. He is the progenitor of Alfred Dunhill, Ltd. a London-based luxury goods company owned by Swiss company Richemont and the Dunhill t ...

(1872–1959) after he inherited his father's

saddle The saddle is a supportive structure for a rider of an animal, fastened to an animal's back by a girth. The most common type is equestrian. However, specialized saddles have been created for oxen, camels and other animals. It is not kno ...

ry business on London's

Euston Road Euston Road is a road in Central London that runs from Marylebone Road to King's Cross. The route is part of the London Inner Ring Road and forms part of the London congestion charge zone boundary. It is named after Euston Hall, the family ...

at the age of 21 in 1893. Alfred Dunhill developed a line of automobile accessories called "Dunhill's Motorities". This first collection included car horns and lamps, leather overcoats, goggles, picnic sets and timepieces, which provided the company with the

strap line In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, so ...

of "Everything But The Motor". Within a few years, the business moved towards the luxury market with the opening of two Dunhill Motorities stores in

Mayfair Mayfair is an affluent area in the West End of London towards the eastern edge of Hyde Park, in the City of Westminster, between Oxford Street, Regent Street, Piccadilly and Park Lane. It is one of the most expensive districts in the world. ...

. In 1904 Dunhill had patented a "Windshield Pipe" to help a driver smoke while driving. Dunhill's first tobacconist and pipe shop opened in 1907 on Duke Street. Dunhill retired from the business in the 1920s, leaving the position of managing director and president to his brother Alfred-Henry, then daughter Mary, and finally his grandson Richard.

Later history

In the mid-1950s, Dunhill produced one of the first butane gas lighters. This design has remained relatively unchanged since and was regularly used by James Bond in both print and on the screen. By the late 1970s, Alfred Dunhill was offering a range of 3,500 luxury products in more than 20 stores round the world. Alfred Dunhill began sponsoring golf tournaments in 1985, with the first annual

Dunhill Cup The Alfred Dunhill Cup was a team golf tournament which ran from 1985 to 2000, sponsored by Alfred Dunhill Ltd. It was for three-man teams of professional golfers, one team representing each country, and was promoted as the "World Team Championshi ...

golf tournament, following up in 2001 with its successor, the

Alfred Dunhill Links Championship The Alfred Dunhill Links Championship is one of the richest golf tournaments on the European Tour. It is played in September, on three different links courses, centred on the "home of golf", St Andrews in Fife, Scotland. The tournament is a pr ...

. Dunhill also released fragrances, with a ten-year licensing agreement with Inter Parfums, Inc. made in 2013, replacing a prior agreement with

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

Bibliography

* Barker, Christian. "High Gear". ''August Man'' magazine (December 2006) * * Foulkes, Nick (2006). ''Dunhill By Design: A Very English Story'' .

References

External links