''Alf, Bill and Fred'' is a 1964 short animated film directed by
Bob Godfrey
Roland Frederick Godfrey MBE (27 May 1921 – 21 February 2013),moral are both very simple. The three titular multi-species characters are friends who like to bounce a lot. Bill - the man - suddenly inherits a lot of money and starts spending it with reckless abandon (on, amongst other things, a tin of
peach
The peach (''Prunus persica'') is a deciduous tree first domesticated and cultivated in Zhejiang province of Eastern China. It bears edible juicy fruits with various characteristics, most called peaches and others (the glossy-skinned, non-f ...
es). He abandons his old friends and becomes increasingly
hedonistic
Hedonism refers to a family of theories, all of which have in common that pleasure plays a central role in them. ''Psychological'' or ''motivational hedonism'' claims that human behavior is determined by desires to increase pleasure and to decre ...
. Meanwhile, the dog and the duck continue bouncing. Eventually, Bill accidentally bounces out of a window in a very tall building. He loses his memory and goes back to his old friends. They set up a business together selling happiness to people.
The moral of the story is stated to be: "It is easier to sell
happiness
Happiness, in the context of mental or emotional states, is positive or pleasant emotions ranging from contentment to intense joy. Other forms include life satisfaction, well-being, subjective well-being, flourishing and eudaimonia.
...
1964 in film
The year 1964 in film involved some significant events, including three highly successful musical films, ''Mary Poppins,'' ''My Fair Lady,'' and ''The Umbrellas of Cherbourg.''
Top-grossing films (U.S.)
The top ten 1964 released films by box of ...
*
Independent animation The term independent animation refers to animated shorts and feature films produced outside a major national animation industry.
A good portion of the work is viewed in animation festivals and private screen rooms along with schools that produce ...