Alexandra Mary "Alex" Hirschi (née Darvall; born 21 September 1985), known online as Supercar Blondie, is an Australian

social media celebrity An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability through the Internet. The rise of social m ...

presenter A presenter is a person or organization responsible for the running of a public event, or someone who conveys information on media via a broadcasting outlet. Presenter may refer to: People * News presenter, person who presents news during a new ...

, and

vlogger A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...

based in

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia ( The Middle East). It is located at t ...

. She is best known for her automotive videos, which she posts on a regular basis on

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

, Instagram and

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

. Her Facebook page has hit 50 million followers, her Instagram over 12.8 million followers, and she has over 15 million subscribers on YouTube. According to Socialbakers, her Facebook page was globally the fastest growing auto page in 2018.

Personal life

Born in

Brisbane Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...

, Australia, Hirschi had a passion for cars at an early age. The first car she owned was a

Mitsubishi Lancer The Mitsubishi Lancer is an automobile produced by the Japanese manufacturer Mitsubishi Motors since 1973. The Lancer has been marketed as the Colt Lancer, Dodge Colt, Plymouth Colt, Chrysler Valiant Lancer, Chrysler Lancer, Eagle Summit, Hin ...

. Hirschi studied Journalism & Business at

Queensland University of Technology Queensland University of Technology (QUT) is a public research university located in the urban coastal city of Brisbane, Queensland, Australia. QUT is located on two campuses in the Brisbane area viz. Gardens Point and Kelvin Grove. The univ ...

before moving to

in 2008. For 9 years, she was a newsreader and presenter for a talk radio show on Dubai Eye 103.8, where she interviewed many celebrities including John Travolta,

Jake Gyllenhaal Jacob Benjamin Gyllenhaal (; ; born December 19, 1980) is an American actor. Born into the Gyllenhaal family, he is the son of director Stephen Gyllenhaal and screenwriter Naomi Foner, and his older sister is actress Maggie Gyllenhaal. He ...

and

Liam Neeson William John Neeson (born 7 June 1952) is an actor from Northern Ireland. He has received several accolades, including nominations for an Academy Award, a British Academy Film Award, and two Tony Awards. In 2020, he was placed 7th on ''The I ...

. In 2018, she left the radio show and became a full-time video creator on social media.

Career

Hirschi's social media presence allows automotive brands like Bugatti and Ferrari to advertise their products through her. Instead of being an automotive journalist, she states that she provides "insight into the supercar culture and what it’s like to drive these incredible cars in a light, fun way." Being one of the few women in supercar culture, she also opens up the demographic for these vehicles. In March 2018, '' Arabian Business'' listed her as one of the 50 Most Influential Women In The Arab World, and it nominated her in 2019 as one of Top 30 most influential women in the Arab world. Also in March 2018, '' Esquire Magazine Middle East'' named her Influencer of the Year. She appeared on Germany's free to air TV RTL II on the car show ''GRIP Das Automagazin'' on 10 June 2018, co-presenting the one-off Bugatti L'Or Blanc and the La Ferrari Aperta. In January 2019,

Broadcasting & Cable ''Broadcasting & Cable'' (or ''Broadcasting+Cable'') is a weekly telecommunications industry trade magazine published by Future US. Previous names included ''Broadcasting-Telecasting'', ''Broadcasting and Broadcast Advertising'', and ''Broadcas ...

announced Hirschi will be hosting their new car TV show ''Car Crews''. The show is released on Insight TV and focuses on uncovering different car cultures across the United States. She drove the official

Batmobile The Batmobile is the fictional car driven by the superhero Batman. Housed in the Batcave, which it accesses through a hidden entrance, the Batmobile is both a heavily armored tactical assault vehicle and a personalized custom-built pursuit and ...

from the feature film ''Batman'' (1989). In 2020 Hirschi won a

Shorty Award The Shorty Awards (also known as “The Shortys”) honors the most innovative work globally in digital and social media by brands, agencies, nonprofits and creators. The Shortys’ mission is to celebrate, inspire and push the boundaries of exce ...

for Breakout YouTuber.

Filmography

Television

Video games

References

External links

* {{DEFAULTSORT:Hirschi, Alexandra 1985 births Australian bloggers Australian women bloggers Australian expatriates in the United Arab Emirates Australian radio journalists Australian women radio presenters Australian YouTubers Living people Shorty Award winners YouTubers from Brisbane Australian video bloggers