Alexander Theater
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The Alex Theatre is a landmark located at 216 North Brand Boulevard in
Glendale, California Glendale is a city in the San Fernando Valley and Verdugo Mountains regions of Los Angeles County, California, Los Angeles County, California, United States. At the 2020 United States Census, 2020 U.S. Census the population was 196,543, up from ...
, United States. It is currently owned by the city of Glendale and operated by Glendale Arts. The theater’s capacity is 1,400.


Architecture

The Alex Theatre originally opened in 1925 as the Alexander Theatre, and was designed by architects Arthur G. Lindley and Charles R. Selkirk Associates, although at least one written source attributes it to the architectural firm of Meyer & Holler. Lindley & Selkirk Associates also designed the Hotel Glendale. The unique interior has distinct neo-classic Greek and Egyptian architectural elements, similar to the Greco-Egyptian period of Ptolemaic Egypt. A long walkway and courtyard separating the ticket booth from the lobby was inspired after the famous Grauman's Egyptian Theatre in
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
. In 1940, notable theater architect
S. Charles Lee S. Charles Lee (September 5, 1899 - January 27, 1990) was an American architect recognized as one of the most prolific and distinguished motion picture theater designers on the West Coast. Life Early life Simeon Charles Levi was born in Chicag ...
was commissioned to redesign the exterior of the ''Alexander''. Lee's portfolio included the Tower Theatre and the
Los Angeles Theatre The Los Angeles Theatre is a 2,000-seat historic movie palace at 615 S. Broadway in the historic Broadway Theater District in Downtown Los Angeles. History This Los Angeles Theatre was constructed in late 1930 and early 1931. It was commissioned b ...
, both in
Downtown Los Angeles Downtown Los Angeles (DTLA) contains the central business district of Los Angeles. In addition, it contains a diverse residential area of some 85,000 people, and covers . A 2013 study found that the district is home to over 500,000 jobs. It is ...
, the Academy Theatre in
Inglewood Inglewood may refer to: Places Australia *Inglewood, Queensland * Shire of Inglewood, Queensland, a former local government area *Inglewood, South Australia *Inglewood, Victoria * Inglewood, Western Australia Canada * Inglewood, Ontario *Inglewo ...
, as well as the Tujunga Theatre in Tujunga. His contributions included a art-deco column with neon lights, topped by a spiked, neon sphere that gave it a starburst appearance. A neon, angled marquee emblazoned the theater's new name, the Alex, which was shortened to fit the larger letters. At this time the two-story retail and office building on the south half of the forecourt lot was demolished.


History

The Alexander officially opened its doors on September 4, 1925. It was operated by the West Coast-Langley Theatre Circuit and featured vaudeville performances, plays and silent movies on a single screen. It was named after Alexander Langley, the son of Claude L. Langley, owner of the West Coast chain that included the Raymond Theater in Pasadena, and the Orange Theatre in the city of Orange. In addition to the lavish architecture, a huge Wurlitzer pipe organ was installed. A regular organist supplied improvised
accompaniment Accompaniment is the musical part which provides the rhythmic and/or harmonic support for the melody or main themes of a song or instrumental piece. There are many different styles and types of accompaniment in different genres and styles ...
during the silent picture era. Located only a few miles from Walt Disney's Hyperion studio, the theater was Disney's favorite place to preview his cartoons to see how they would play to audiences. Several movies had their preview screening at ''The Alex'', inviting celebrities such as Alice Faye, Don Ameche,
Elizabeth Taylor Dame Elizabeth Rosemond Taylor (February 27, 1932 – March 23, 2011) was a British-American actress. She began her career as a child actress in the early 1940s and was one of the most popular stars of classical Hollywood cinema in the 1950s. ...
for '' National Velvet'' and
Bing Crosby Harry Lillis "Bing" Crosby Jr. (May 3, 1903 – October 14, 1977) was an American singer, musician and actor. The first multimedia star, he was one of the most popular and influential musical artists of the 20th century worldwide. He was a ...
for '' Going My Way'' (both 1944). A backstage fire on August 23, 1948 caused $150,000 in damages. Starting in the 1950s, the ''Alex'' showed blockbuster films such as ''
Ben-Hur Ben-Hur or Ben Hur may refer to: Fiction *'' Ben-Hur: A Tale of the Christ'', an 1880 novel by American general and author Lew Wallace ** ''Ben-Hur'' (play), a play that debuted on Broadway in 1899 ** ''Ben Hur'' (1907 film), a one-reel silent ...
'' (1959) and ''
Indiana Jones and the Temple of Doom ''Indiana Jones and the Temple of Doom'' is a 1984 American action-adventure film directed by Steven Spielberg. It is the second installment in the ''Indiana Jones'' franchise, and a prequel to the 1981 film ''Raiders of the Lost Ark'', fea ...
'' (1984). A wide aspect ratio screen was installed in 1954, to accommodate the new
CinemaScope CinemaScope is an anamorphic lens series used, from 1953 to 1967, and less often later, for shooting widescreen films that, crucially, could be screened in theatres using existing equipment, albeit with a lens adapter. Its creation in 1953 by ...
pictures, along with a surround sound system. The ''Alex'' underwent an extensive renovation in 1993, which restored much of the original wall-painting and decorations, as well as the neon spire added by S. Charles Lee.


The Alex today

The Alex Theatre Performing Arts and Entertainment Center has been the centerpiece of Glendale's arts, culture and community events since it originally opened. It is managed by Glendale Arts, anon-profit organization. The theater's diverse schedule boasts roughly 250 events per year and attracts more than 100,000 patrons annually. Programs range from classical and contemporary concerts, theatre, dance, comedy, fundraising and special events as well as TV and film productions and industry related award presentations. The Alex was the venue in 2017 for the finale of
RuPaul's Drag Race (season 9) The ninth season of ''RuPaul's Drag Race'' began airing on March 24, 2017, on VH1. The returning judges included RuPaul, Michelle Visage, Ross Mathews and Carson Kressley. Fourteen drag queens (including one returnee) competed for the title of " ...
. And in the summer of 2019, the NBC comedy competition series Bring the Funny used the Alex Theatre as the venue for the final two episodes of its first season. Resident companies include the Alex Film Society, Glendale Youth Orchestra, Musical Theatre Guild, and the Los Angeles Chamber Orchestra


See also

*
Glendale Register of Historic Resources and Historic Districts The Glendale Register of Historic Resources and Historic Districts consist of buildings, structures, bridges, statues, trees, and other objects designated by the City of Glendale, California, as significant historic resources or historic districts ...
* List of National Historic Landmarks by state * List of threatened historic sites in the United States * History of the National Register of Historic Places


External links


The Alex Theatre online

The Alex Film Society


References

{{National Register of Historic Places in California Cinemas and movie theaters in Los Angeles County, California Buildings and structures in Glendale, California Theatres in Los Angeles County, California Concert halls in California Music venues in Los Angeles Towers in California Cinema of Southern California Buildings and structures on the National Register of Historic Places in Los Angeles County, California National Register of Historic Places in the San Fernando Valley Theatres on the National Register of Historic Places in California Theatres completed in 1925 1925 establishments in California Tourist attractions in Glendale, California Art Deco architecture in California 1925 establishments in the United States