Alexander Deichsel (born 23 February 1935) is a German sociologist and professor at the

University of Hamburg The University of Hamburg (german: link=no, Universität Hamburg, also referred to as UHH) is a public research university in Hamburg, Germany. It was founded on 28 March 1919 by combining the previous General Lecture System ('' Allgemeines Vor ...

(Germany). Deichsel completed his

abitur ''Abitur'' (), often shortened colloquially to ''Abi'', is a qualification granted at the end of secondary education in Germany. It is conferred on students who pass their final exams at the end of ISCED 3, usually after twelve or thirteen year ...

at the

Christianeum Hamburg The Gymnasium Christianeum is a famous former Latin school (German: ''Lateinschule'') in Hamburg, northern Germany. Founded in 1738 by King Christian VI of Denmark, it is now housed in a building planned by Danish designer Arne Jacobsen. His ...

. He is the founder of sociology of brand ( Markensoziologie) and co-editor of the Complete Works of

Ferdinand Tönnies Ferdinand Tönnies (; 26 July 1855 – 9 April 1936) was a German sociologist, economist, and philosopher. He was a significant contributor to sociological theory and field studies, best known for distinguishing between two types of social gro ...

Works

* ''Markensoziologie'' (in German), Frankfurt on Main, 2006

References

German sociologists 1935 births Living people German male writers Academic staff of the University of Hamburg {{Germany-sociologist-stub