Alexander Bengt Magnus Bard (born 17 March 1961) is a Swedish musician, author, lecturer, artist, songwriter, music producer, TV personality, religious and political activist, and one of the founders of the
Syntheist religious movement alongside his co-author
Jan Söderqvist
Jan Söderqvist (born 1961) is an author, lecturer, writer and consultant, and among other things also working as a literary and film critic for the Swedish newspaper Svenska Dagbladet.
Söderqvist has written three books on the Internet revolut ...
. Bard was a member of music band
Army of Lovers
Army of Lovers is a Swedish dance- pop group which formed in 1987 and had a number of hits in Europe throughout the 1990s. Some of their biggest successes include the song "Crucified", which was a big hit in Europe, charting 31 weeks in the E ...
.
Background and education
Bard was born in
Medevi
Medevi Brunn is Scandinavia's oldest spa, located in Motala Municipality on the eastern shore of Lake Vättern, in north-west Östergötland, Sweden.
History
The spa was founded in 1678 by Count Gustaf Soop and the royal doctor Urban Hjärn ...
,
Motala Municipality
Motala Municipality (''Motala kommun'') is a municipality in Östergötland County in southeast Sweden. Its seat is located in the city of Motala.
In 1971 Motala Municipality was formed by the amalgamation of the ''City of Motala'' with some of t ...
,
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
on 17 March 1961. After he completed his upper secondary education, Bard studied in the United States and in
Amsterdam
Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
, Netherlands. While living in Amsterdam, he earned part of his living as a
sex worker
A sex worker is a person who provides sex work, either on a regular or occasional basis. The term is used in reference to those who work in all areas of the sex industry.Oxford English Dictionary, "sex worker"
According to one view, sex work is d ...
.
Bard returned to Sweden to study at the
Stockholm School of Economics
The Stockholm School of Economics (SSE; sv, Handelshögskolan i Stockholm, HHS) is a private business school located in city district Vasastaden in the central part of Stockholm, Sweden. SSE offers BSc, MSc and MBA programs, along with ...
from 1984 to 1989. In addition to his studies in economics, he took a strong interest in philosophy and
social theory
Social theories are analytical frameworks, or paradigms, that are used to study and interpret social phenomena.Seidman, S., 2016. Contested knowledge: Social theory today. John Wiley & Sons. A tool used by social scientists, social theories rela ...
with the explicit aim of becoming a philosophy writer and lecturer.
Musical career
Bard began his musical career in 1982 with the single ''Life in a Goldfish Bowl'' released under the name Baard,
a synth-punk fusion project he had formed together with two female striptease dancers. He later had some minor success as Barbie, which saw Bard performing ironic
bubblegum pop
Bubblegum (also called bubblegum pop) is pop music in a catchy and upbeat style that is considered disposable, contrived, or marketed for children and adolescents. The term also refers to a rock and pop subgenre, originating in the United States i ...
songs
crossdressed.
After abandoning work on a second Barbie album, Bard formed
Army of Lovers
Army of Lovers is a Swedish dance- pop group which formed in 1987 and had a number of hits in Europe throughout the 1990s. Some of their biggest successes include the song "Crucified", which was a big hit in Europe, charting 31 weeks in the E ...
with two of Barbie's entourage,
Jean-Pierre Barda
Michel Jean-Pierre Barda (born 7 March 1965) is a Sweden, Swedish and Israeli singer, actor, make up artist and hair dresser of French/Algerian Jewish descent. He is one of the founding members of the pop group Army of Lovers.
Biography
Jean- ...
and
La Camilla.
Army of Lovers had
several pan-European hits, the biggest being
''Crucified'' and ''Obsession'', while their presence in the US and the UK was limited to repeated club chart successes. They released five studio albums, made over twenty music videos, and became phenomenally successful across Eastern Europe, before Bard disbanded the group in 1996. Army of Lovers have later earned a widespread iconic status in the gay culture, often referred to as a perfect example of the postmodern take on the ideals of
camp
Camp may refer to:
Outdoor accommodation and recreation
* Campsite or campground, a recreational outdoor sleeping and eating site
* a temporary settlement for nomads
* Camp, a term used in New England, Northern Ontario and New Brunswick to descri ...
. Bard said, “I'm gay. I always fall back on camp or gay as a frame of reference. Then camp doesn't always have to be gay and gay doesn't always have to be camp.”
Bard also worked on the production & composition of Swedish girlgroup
Midi, Maxi & Efti Midi, Maxi & Efti was a Swedish musical group with African influences from the early 1990s. Their two biggest hits were "Bad Bad Boys" and "Ragga Steady".
The band consisted of the two twin sisters Midi and Maxi Berhanu and their friend Freweyni " ...
.
Following the demise of Army of Lovers, Bard founded
Vacuum
A vacuum is a space devoid of matter. The word is derived from the Latin adjective ''vacuus'' for "vacant" or "void". An approximation to such vacuum is a region with a gaseous pressure much less than atmospheric pressure. Physicists often dis ...
, a symphonic
synthpop
Synth-pop (short for synthesizer pop; also called techno-pop; ) is a subgenre of new wave music that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s a ...
project featuring Bard,
Marina Schiptjenko
Anna ''Marina'' Schiptjenko (born July 27, 1965, in Malmö, Sweden) is the only female member of the Sweden, Swedish electronic pop group Bodies Without Organs (now known as BWO). Her mother is Swedish and her father was a Ukraine, Ukrainian refug ...
(formerly of synthpop group Page), and newcomer
Mattias Lindblom
Mattias Lindblom is a Swedish singer, writer, platinum-selling composer and music producer. He has contributed music and lyrics for artists such as Tina Arena, Andy Taylor, Tarja Turunen and Garou, as well as for musical, brands, TV and film. He ...
. Their debut single ''I Breathe'' was one of the fastest selling singles in
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
in 1997 and also topped the singles chart in Italy. Further releases did not do as well, except in Russia and
Ukraine
Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...
, and Bard left after only two albums. He reformed Army of Lovers briefly in 2000 for a handful of new tracks and a greatest hits collection, and later co-wrote and co-produced the first two
Alcazar albums.
In 2005, Bard launched a new music project called
BWO (short for Bodies Without Organs), together with Marina Schiptjenko and new vocalist
Martin Rolinski
Martin Andrzej Rolinski (born June 23, 1982) is a Swedish singer of Polish origin and was the lead singer of the Swedish synthpop band Bodies Without Organs (now known as BWO).
''Popstars''
Rolinski started his music career in 2002 when he mad ...
. Their debut album ''Prototype'' generated seven top 20 hit singles in Scandinavia and across Eastern Europe and reached platinum status. A second album ''Halcyon Days'', was released in April 2006, which shipped gold and generated four additional hit singles. 2007 saw the release of a third album, ''Fabricator'', followed by a 2008 compilation album and the 2009 release of a fourth studio album, ''Big Science''.
In April 2010, Bard announced that he was working with co-producer
Henrik Wikström
Lars Henrik Wikström (born 1963) is a Swedish songwriter and music producer. He has entered the Eurovision Song Contest as a composer for Sweden in 2006 with the song "Invincible". The song was performed by Carola Häggkvist and placed 5th in t ...
on a new project called
Gravitonas, signed to
Universal Music
Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, Dutch law. UMG's cor ...
worldwide. The project, described as electro-rock, and fronted by Bard himself and vocalist
Andreas Öhrn, released a first digital EP in May 2010 and had its first charts hits in Sweden and Russia in the autumn of 2010. Since they refuse to release physical records tied to traditional promotional media campaigns and instead strictly release their music through streaming and downloads and in EP rather than album format, Gravitonas have been dubbed "The World's First
Spotify
Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
Band" by bloggers and the music press. Bard's public friendship with Spotify founder
Daniel Ek
Daniel Ek (born 21 February 1983) is a Swedish billionaire entrepreneur and technologist. He is the co-founder and CEO of music streaming service Spotify.
Early life and education
Ek grew up in the Rågsved district of Stockholm, Sweden. He gra ...
has played into this narrative. In addition to several No. 1 hit records across the European continent, Gravitonas have also achieved a considerable following as dance act in the U.S., with three hit records to date in the
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
Top 50 Club Play Chart.
Aside from the groups mentioned above, Alexander Bard has also worked as a songwriter and producer for several Swedish artists, in the 1980s mainly with
Ola Håkansson
Ola Håkansson is a Swedish singer, composer and producer. He is the founder and CEO of TEN Music Group, a Swedish independent record label. He also founded Stockholm Records, another record label and a subsidiary of UMG. In 2012 Ola started ''1 ...
and
Tim Norell, in the early 1990s with
Anders Wollbeck
Anders Wilhelm Axel Wollbeck (born 10 February 1958 in Stockholm) is a Swedish songwriter and producer. He plays the guitar and Keyboard instrument, keyboard. He is part of the songwriting and production duo Vacuum (band), Vacuum together with Mat ...
and
Per Adebratt—especially on the early 1990s
Columbia Records
Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...
—signed African cult act
Midi Maxi & Efti—and more recently mainly with
Anders Hansson and Henrik Wikström.
Bard was a co-founder of
Stockholm Records and runs several internet and music-related businesses. In August 2011, Bard joined the jury of the Swedish version of the
Idol TV show, sharing the stage with
Celine Dion
Céline Marie Claudette Dion ( ; born 30 March 1968) is a Canadian singer. Noted for her powerful and technically skilled vocals, Dion is the best-selling Canadian recording artist, and the best-selling French-language artist of all time. Her ...
's record producer
Anders Bagge
Sven Anders Bagge (; born 16 January 1968) is a Swedish composer, lyricist, musician and record producer and partner with Peer Åström. The two songwriters / producers are known as Bagge & Peer. Bagge is also one of jury members for the TV4 sin ...
, quickly being referred to as ''The Scandinavian Simon Cowell'' due to his famously and characteristically harsh and straightforward commenting of the contestants.
Army of Lovers
Army of Lovers is a Swedish dance- pop group which formed in 1987 and had a number of hits in Europe throughout the 1990s. Some of their biggest successes include the song "Crucified", which was a big hit in Europe, charting 31 weeks in the E ...
reunited in 2013, releasing a new compilation album titled ''Big Battle of Egos'' featuring four brand new tracks including lead single and video ''Signed on My Tattoo'', a duet with
Gravitonas. The band cited political reasons, including their outspoken opposition to increased
homophobia
Homophobia encompasses a range of negative attitude (psychology), attitudes and feelings toward homosexuality or people who are identified or perceived as being lesbian, gay or bisexual. It has been defined as contempt, prejudice, aversion, h ...
and
antisemitism
Antisemitism (also spelled anti-semitism or anti-Semitism) is hostility to, prejudice towards, or discrimination against Jews. A person who holds such positions is called an antisemite. Antisemitism is considered to be a form of racism.
Antis ...
in Europe, for the reunification, after which they headlined both the
Pride
Pride is defined by Merriam-Webster as "reasonable self-esteem" or "confidence and satisfaction in oneself". A healthy amount of pride is good, however, pride sometimes is used interchangeably with "conceit" or "arrogance" (among other words) wh ...
festivities of 2013 in
Copenhagen
Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...
and
Belgrade
Belgrade ( , ;, ; Names of European cities in different languages: B, names in other languages) is the Capital city, capital and List of cities in Serbia, largest city in Serbia. It is located at the confluence of the Sava and Danube rivers a ...
and several major TV shows in
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
,
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...
, Russia and
Ukraine
Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...
.
Television career
Bard was a judge on the television show
''Swedish Idol'', a spin-off of ''
Pop Idol
''Pop Idol'' is a British music competition television series created by Simon Fuller which ran on ITV from 2001 to 2003. The aim of the show was to decide the best new young pop singer (or "pop idol") in the UK based on viewer voting and par ...
'', between 2011 and 2015, and was a judge on "Talang" (the Swedish version of "
Got Talent
''Got Talent'' is a British talent show TV format conceived and owned by Simon Cowell's SYCOtv company. It has spawned spin-offs in over 69 countries, in what is now referred to as the 'Got Talent' format, similar to that described by Fremantle ...
", which is broadcast on
TV4 TV4 or TV 4 may refer to:
*TV4 (Poland), a private Polish television station
*TV4 (Sweden), a Swedish television network
**TV4 Group, owners of the Swedish television station
*South African Broadcasting Corporation TV4, a channel operated by the st ...
, from 2017. In June 2020, he was fired from that job following public backlash regarding a series of racially charged tweets from Bard.
Literature and lecturing
Bard has written three books on the Internet revolution, collectively known as ''The Futurica Trilogy'', together with media theorist
Jan Söderqvist
Jan Söderqvist (born 1961) is an author, lecturer, writer and consultant, and among other things also working as a literary and film critic for the Swedish newspaper Svenska Dagbladet.
Söderqvist has written three books on the Internet revolut ...
. Their first collaboration ''The Netocrats'' was originally released in
Swedish
Swedish or ' may refer to:
Anything from or related to Sweden, a country in Northern Europe. Or, specifically:
* Swedish language, a North Germanic language spoken primarily in Sweden and Finland
** Swedish alphabet, the official alphabet used by ...
in 2000, became available in English in 2003, and has since been translated to a further 16 languages with total worldwide sales exceeding 340,000 copies. The book presents a reading of history as the progression of different information technological paradigms, each with a dominant information technology and corresponding elite power triad. Where the printing press era created the power triad of academics, politicians and capitalists, the internet era will create a new power triad, known collectively as the Netocracy.
The second book ''The Global Empire'' was originally released in Swedish in 2003, while the third installment of the trilogy ''The Body Machines'' was originally published in Swedish in 2009. These latter two works were released in English in 2012, completing ''The Futurica Trilogy'', in which the authors present their philosophical vision for a
global
Global means of or referring to a globe and may also refer to:
Entertainment
* ''Global'' (Paul van Dyk album), 2003
* ''Global'' (Bunji Garlin album), 2007
* ''Global'' (Humanoid album), 1989
* ''Global'' (Todd Rundgren album), 2015
* Bruno ...
and increasingly
virtual society, as a consequence of the
Internet revolution.
A fourth book from Bard & Söderqvist, ''Syntheism – Creating God in The Internet Age'', was released in October 2014. The book focuses on
participatory culture
Participatory culture, an opposing concept to consumer culture, is a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers ( prosumers). The term is most often applied to the produc ...
as the spirituality of the digital age and advocates a radical
relationalism
Relationalism is any theoretical position that gives importance to the relational nature of things. For relationalism, things exist and function only as relational entities. Relationalism may be contrasted with relationism, which tends to emphasize ...
inspired by philosopher
Alfred North Whitehead
Alfred North Whitehead (15 February 1861 – 30 December 1947) was an English mathematician and philosopher. He is best known as the defining figure of the philosophical school known as process philosophy, which today has found applicat ...
and physicist
Niels Bohr
Niels Henrik David Bohr (; 7 October 1885 – 18 November 1962) was a Danish physicist who made foundational contributions to understanding atomic structure and quantum theory, for which he received the Nobel Prize in Physics in 1922. B ...
as the antidote to the
individualism
Individualism is the moral stance, political philosophy, ideology and social outlook that emphasizes the intrinsic worth of the individual. Individualists promote the exercise of one's goals and desires and to value independence and self-reli ...
of the collapsing capitalist age. It was followed by a fifth book called ''Digital Libido – Sex, Power and Violence in The Network Society'', a Freudian and Nietzschean critique of the infantilization and existential crisis of contemporary society, in 2018 when Bard and Söderqvist also announced a larger plan where the ''Syntheism'' and ''Digital Libido'' books merely form the first and second installments of a planned second trilogy from the authors on the metaphysics of the internet age, tentatively titled ''Grand Narrative Trilogy''. The working title of the third and final book in the trilogy is ''Process and Event,'' which proposes to explore the metaphysics and implications of cyclical time (nomadology) and linear time (eventology).
Bard has given public lectures since 1997, including three TEDx presentations (as of 2013), with a major focus on the social implications of the
Internet revolution and has become one of the leading speakers on the international
management theory
Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is ...
lecturing circuit.
Politics
Alexander Bard has for long been a vocal opponent of laws against personal drug consumption and laws against
prostitution in Sweden
The laws on prostitution in Sweden make it illegal to buy sex, but not ''to sell the use of one's own body for such services''. Procuring and operating a brothel remain illegal. The criminalisation of the purchase of sex, but not the selling of on ...
. Having earlier been a member of — or worked closely with members of — the
Liberals, the
Center party and the
Pirate Party
Pirate Party is a label adopted by Political party, political parties around the world. Pirate parties support Civil and political rights, civil rights, direct democracy (including e-democracy) or alternatively Participatory democracy, partici ...
, he joined the newly founded
Citizens' Coalition
Citizens' Coalition (, MED), officially known as Bourgeois Future (, BF) until 2017, is a right-wing political party in Sweden that was founded in 2014. The party considers itself liberal-conservative and green conservative, while observers d ...
in 2018. He departed that party in December 2019, following disagreements about both party goals and how to best achieve them. He later rejoined the Liberals. Following a conversation between the Liberals and Bard regarding several racially charged tweets made by Bard in June 2020, the Liberals announced his departure from the party once again. Bard rejoined the Citizens’ Coalition. He considers himself to be a
Libertarian Marxist
Libertarian socialism, also known by various other names, is a left-wing,Diemer, Ulli (1997)"What Is Libertarian Socialism?" The Anarchist Library. Retrieved 4 August 2019. anti-authoritarian, anti-statist and libertarianLong, Roderick T. (201 ...
.
Personal life
Bard converted to the Iranian original branch of
Zoroastrianism
Zoroastrianism is an Iranian religions, Iranian religion and one of the world's History of religion, oldest organized faiths, based on the teachings of the Iranian peoples, Iranian-speaking prophet Zoroaster. It has a Dualism in cosmology, du ...
in 1992
after years of intense religious studies. He explains his decision to convert in his book ''Syntheism – Creating God in The Internet Age'' with
Jan Söderqvist
Jan Söderqvist (born 1961) is an author, lecturer, writer and consultant, and among other things also working as a literary and film critic for the Swedish newspaper Svenska Dagbladet.
Söderqvist has written three books on the Internet revolut ...
by stating that without a solid foundation in philosophical and theological history, the idea of
Syntheism
Syntheism is a new religious movement that is focused on how atheists and pantheists can achieve the same feelings of community and awe experienced in traditional theistic religions..
The Syntheist Movement sees itself as the practical realisati ...
as a set of new religious ideas for a globalized and digitalized world in the 21st century, would not carry its necessary weight. The conversion could also be understood when Bard and Söderqvist place Zoroastrianism next to
Taoism
Taoism (, ) or Daoism () refers to either a school of Philosophy, philosophical thought (道家; ''daojia'') or to a religion (道教; ''daojiao''), both of which share ideas and concepts of China, Chinese origin and emphasize living in harmo ...
and
Buddhism
Buddhism ( , ), also known as Buddha Dharma and Dharmavinaya (), is an Indian religion or philosophical tradition based on teachings attributed to the Buddha. It originated in northern India as a -movement in the 5th century BCE, and gra ...
in their work in what they refer to as ''The Silk Route Triad'', as the historical peak of religious thought and practice.
Bibliography
* ''The Netocrats'', with
Jan Söderqvist
Jan Söderqvist (born 1961) is an author, lecturer, writer and consultant, and among other things also working as a literary and film critic for the Swedish newspaper Svenska Dagbladet.
Söderqvist has written three books on the Internet revolut ...
(2000)
* ''The Global Empire'', with Jan Söderqvist (2002)
* ''The Body Machines'', with Jan Söderqvist (2009)
* ''The Futurica Trilogy'', with Jan Söderqvist (2012)
* ''Syntheism – Creating God in the Internet Age'', with Jan Söderqvist (2014)
* ''Digital Libido – Sex, power and violence in the network society'', with Jan Söderqvist (2018)
See also
*
Netocracy
Netocracy was a term invented by the editorial board of the American technology magazine ''Wired'' in the early 1990s. A portmanteau of ''Internet'' and ''aristocracy'', ''netocracy'' refers to a perceived global upper-class that bases its power ...
*
Syntheism
Syntheism is a new religious movement that is focused on how atheists and pantheists can achieve the same feelings of community and awe experienced in traditional theistic religions..
The Syntheist Movement sees itself as the practical realisati ...
References
External links
Video interview with Alexander Bard (English)
{{DEFAULTSORT:Bard, Alexander
1961 births
Living people
People from Motala Municipality
Swedish Zoroastrians
Swedish people of Dutch descent
Swedish songwriters
LGBT musicians from Sweden
LGBT songwriters
Swedish libertarians
Swedish dance musicians
Stockholm School of Economics alumni
Converts to Zoroastrianism
Founders of new religious movements
Bisexual musicians
Bisexual men
LGBT Zoroastrians
20th-century Swedish writers
20th-century male writers
21st-century Swedish writers
Libertarian Marxists
Futurologists