Aletta Stas-Bax (born 1965) is a Dutch entrepreneur and author. In 1988, together with her husband

Peter Stas Peter Stas (born 1963) is a Dutch entrepreneur and author. In 1988, after he completed his studies in Business Economics at the Erasmus University and worked as Product-Marketing Manager for Royal Philips Electronics, he founded, with his wife Al ...

, she founded the watch company

Frédérique Constant Frédérique Constant SA is a Swiss ''manufacture'' of luxury wristwatches based in Plan-les-Ouates, Geneva. It was acquired in 2016 by Citizen Holdings of Tokyo, Japan. The company was established in 1988 by Peter Stas and Aletta Stas-Bax ( ...

. The company initial strategy centered on producing classical luxury watches at an affordable price. This strategy was the basis of strong growth during the 2007–2008 financial crisis when consumers were looking for lower prices.

Career

Stas-Bax earned recognition as one of hundred most successful and influential female entrepreneurs in The Netherlands, as well as being named among the 20 most influential women in Switzerland. Stas-Bax is an advocate of gender diversity in

board of directors A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organiz ...

. In 2002, as part of their effort to diversify the Frédérique Constant group, Stas and her husband acquired

Alpina Watches Alpina Burkard Bovensiepen GmbH & Co. KG is an automobile manufacturing company based in Buchloe, in the Ostallgäu district of Bavaria, Germany that develops and sells high-performance versions of BMW cars. Alpina works closely with BMW and ...

, a manufacturer of Swiss sports watches founded in 1883. Frédérique Constant was later acquired by Citizen Group. In 2013, in collaboration with her husband Peter Stas, Gisbert L. Brunner and Alexander Linz, Stas-Bax to write the book ''Live your passion, Building a watch manufacture''. Stas-Bax is a member of the board of directors of Frédérique Constant.

Career

References

Further reading