AlcoSense is both a company and brand name for alcohol

breathalyser A breathalyzer or breathalyser (a portmanteau of ''breath'' and ''analyzer/analyser'') is a device for estimating blood alcohol content (BAC), or to detect viruses or diseases from a breath sample. The name is a genericized trademark of the Br ...

s. The company was founded in the UK in 2007 and manufactures and distributes breathalysers for consumers and businesses. It is part of Now Group UK Ltd, which is owned and operated by racing driver and entrepreneur

Hunter Abbott Hunter Abbott is a British racing driver and business man (born in Windsor, 4 December 1980). He has raced sportscars, GT cars and Touring Cars. He was 2017 Blancpain GT Series Asia Champion and won the RAC Trophy after victory in the 2021 Sil ...

. AlcoSense has won multiple awards for its products and its efforts to improve road safety in the UK. Among these are

Brake A brake is a mechanical device that inhibits motion by absorbing energy from a moving system. It is used for slowing or stopping a moving vehicle, wheel, axle, or to prevent its motion, most often accomplished by means of friction. Background ...

's Road Safety Awards, '' What Car?'' Magazine's Best breathalyser recommendations, Auto Express Best Buy and Recommended Awards and the 2011 ''

Sunday Times ''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, whi ...

'' Top 100 Tech List. In June 2014, AlcoSense founder

was awarded the

's Kevin Storey Award for Outstanding Commitment to Road Safety. In March 2016 the AlcoSense Pro and AlcoSense Ultra were awarded the prestigious

Red Dot The Red Dot Design Award is a German international design prize awarded by Red Dot GmbH & Co. KG. There are prize categories for product design, brands and communication design, and design concept. Since 1955, designers and producers can apply ...

Design award, an international distinction for excellent product design. In the Same year the AlcoSense Excel was awarded Auto Express Best Buy Award and the AlcoSense Pro was awarded Auto Express Recommended Awards. The AlcoSense Excel won the 2018

German Design Award The Design Award of the Federal Republic of Germany (german: Designpreis der Bundesrepublik Deutschland) is the official design award for Germany presented by the German Ministry for Economics and Technology. The award was given for the first time ...

s for excellent product design in the Medical, Rehabilitation and Health Care category.

Products

AlcoSense consumer products include a range of reusable battery operated breathalysers and a single-use disposable breathalyser, launched in 2012. In July 2012 it became a legal requirement in France to carry a breathalyser in all vehicles. AlcoSense launched a disposable breathalyser specifically for use in France: the AlcoSense Singles NF, certified to meet all French specifications. In 2015 AlcoSense launched the AlcoSense Pro and in 2016 the AlcoSense Ultra and Excel. Both use fuel cell sensors. The AlcoSense Ultra uses the same fuel-cell sensor as several police breathalysers, the Pro and Excel use a smaller version of the same sensor. They contain a number of unique new features that advise the user if they are blowing correctly, provided an estimated time until sober, and they can work with any drink-drive limit anywhere in the world. By selecting a country from a pre-loaded list, the unit will automatically set itself up to the local drink-drive limit.

Corporate ownership

AlcoSense is a trademark of Now Group UK Ltd, owned and operated by the racing driver and entrepreneur,

Awards and recommendations

AlcoSense has won several awards and recommendations for its products. *2018

for Excellent Product Design - AlcoSense Excel *2017 Auto Express Best Buy (group test winner) AlcoSense Excel *2017 Auto Express Recommended (group test runner up) AlcoSense Pro *2016 the AlcoSense Pro and AlcoSense Ultra was awarded the

design award. *2015 both the Sunday Times Driving section and the Daily Telegraph Lifestyle section reviewed and recommended the AlcoSense Prohttp://www.driving.co.uk/news/products-alcosense-pro-breathalyser/ 18 December 2015 and https://www.telegraph.co.uk/cars/news/alcosense-pro-breathalyser-review/ 24 December 2015 *2014 AlcoSense Managing Director

was awarded the

charity's Kevin Storey Award for Outstanding Commitment to Road Safety. * 2013 ITV's ''This Morning'': AlcoSense was recommended by Dr Chris Steele, resident show Doctorhttp://www.motoring.co.uk/car-news/drink-drive-casualties-hit-10-000_51707 * 2012 Channel 5 '' Fifth Gear'': the AlcoSense Elite was the only breathalyser to match the readings for the police breathalyser and reviewed as “Incredibly accurate” * 2011

What Car? ''What Car?'' is a British monthly automobile magazine and website, currently edited by Steve Huntingford and published by Haymarket Consumer Media. Other team members include deputy editor Darren Moss and test editors Will Nightingale, Neil ...

Magazine Best breathalyser under £100 – AlcoSense Elite * 2011

Best breathalyser under £40 – AlcoSense Lite

Endorsements

AlcoSense products have also been endorsed by former Formula One racing driver

Stirling Moss Sir Stirling Craufurd Moss (17 September 1929 – 12 April 2020) was a British Formula One racing driver. An inductee into the International Motorsports Hall of Fame, he won 212 of the 529 races he entered across several categories of comp ...

British Touring Car Championship

In June 2014 AlcoSense was selected as the Official Alcohol Testing Partner for the Dunlop MSA British Touring Car Championship. The BTCC is the first major racing series to introduce mandatory testing for drivers and senior officials.

Partnerships

AlcoSense has working partnerships with a number of automotive institutions, including: * The Automobile Association (AA) * RAC Ltd * Institute of Advanced Motorists (IAM) * the leading road safety charity

* Transport Research Laboratory (TRL) * Direct Line. * Honda UK

References

External links

* {{official website, www.alcosense.co.uk
Store locators
Safety Driving under the influence