Alberta Arts District (Portland, Oregon)
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Alberta Arts District is a
commercial district A commercial district or commercial zone is any part of a city or town in which the primary land use is Commerce, commercial activities (Retailing, shops, offices, Theater (structure), theaters, restaurants and so on), as opposed to a residential ...
in
Portland Portland most commonly refers to: * Portland, Oregon, the largest city in the state of Oregon, in the Pacific Northwest region of the United States * Portland, Maine, the largest city in the state of Maine, in the New England region of the northeas ...
,
Oregon Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...
which connects the Concordia,
King King is the title given to a male monarch in a variety of contexts. The female equivalent is queen, which title is also given to the consort of a king. *In the context of prehistory, antiquity and contemporary indigenous peoples, the tit ...
and Vernon neighborhoods in the Northeast quadrant of the city. The district centers on NE Alberta Street, and stretches approximately , from Martin Luther King Jr. Boulevard to NE 33rd Avenue. Alberta Street was once riddled with crime but began to be transformed in the early 1990s to what is now an "epicenter of youth and culture," lined with art galleries, restaurants, clothing boutiques and gift shops. The surrounding area has become popular with both
young urban professional Yuppie, short for "young urban professional" or "young upwardly-mobile professional", is a term coined in the early 1980s for a young professional person working Urban area, in a city. The term is first attested in 1980, when it was used as a ...
s and
counterculture A counterculture is a culture whose values and norms of behavior differ substantially from those of mainstream society, sometimes diametrically opposed to mainstream cultural mores.Eric Donald Hirsch. ''The Dictionary of Cultural Literacy''. Hou ...
groups.


History

Alberta Street was named after Princess Alberta and was first developed by immigrants in the 1880s with streetcar service beginning in 1903. Streetcar service brought additional pedestrian traffic and the commercial district began to flourish with business owners living in second-floor apartments above their establishments and modestly-sized homes being built during the housing booms of 1905–1913 and 1922–1928. A range of services could be found on Alberta Street, including grocery stores, barber shops, restaurants, a theater and a library. In addition, there were multiple religious institutions for the many ethnicities which lived on Alberta Street, which included many German and Russian immigrants who settled at the western end of Alberta Street. In the 1950s, the
Portland Development Commission Prosper Portland, formerly the Portland Development Commission (PDC), is the community development corporation created by the city of Portland, Oregon. It promotes development, housing projects and economic development within the city's eleven urba ...
(PDC) leveled hundreds of homes south of Alberta to make room for the development of Memorial Coliseum. The displaced residents of the predominantly minority and lower income area moved north to find new residences. Additional homes were cleared in the 1960s to make way for the Minnesota Freeway, now known as
Interstate 5 Interstate 5 (I-5) is the main north–south Interstate Highway on the West Coast of the United States, running largely parallel to the Pacific coast of the contiguous U.S. from Mexico to Canada. It travels through the states of Califor ...
, which led to further displacement but also shifted traffic and investment away from Alberta Street. Redevelopment continued into the 1970s, with the expansion of
Legacy Emanuel Medical Center Legacy Emanuel Medical Center is a hospital located in the Eliot neighborhood of Portland, Oregon, United States. Founded in 1912, it is one of only two Level I trauma centers in the state of Oregon, and home to the only burn center between Seat ...
leading to the destruction of nearly 300 homes and businesses in the predominantly black Albina neighborhood and their displacement to the Alberta area. The multiple publicly financed projects and the displacement it caused led to gangs, vandalism and violence on and around Alberta Street. In 1981, after 66 years of business, the local landmark Rexall Pharmacy closed its doors due to the declining community and banks refused to provide mortgages in the area—even to qualified home buyers—and the area was allegedly redlined up through the late 1980s. Gang activity also reached unprecedented levels with the
Bloods The Bloods are a primarily African-American street gang founded in Los Angeles, California. The gang is widely known for its rivalry with the Crips. It is identified by the red color worn by its members and by particular gang symbols, includin ...
and
Crips The Crips is an alliance of street gangs that is based in the coastal regions of Southern California. Founded in Los Angeles, California, in 1969, mainly by Raymond Washington and Stanley Williams, the Crips were initially a single alliance ...
moving up from
Southern California Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most po ...
and bringing additional drug use and violence. Eventually, members of the Alberta community organized and formed two organizations: the North/Northeast Economic Development Task Force and the Sabin Community Development Corporation. The N/NE Economic Development Task Force envisioned a more prosperous Alberta Street and published an "action plan" centered around the development of small, neighborhood-oriented businesses which the City of Portland adopted in 1993. The Sabin CDC assisted in providing low income housing to residents within the Alberta area. The public sector involvement was paramount in Alberta's revival, but credit is often given to Roslyn Hill, an artist and community activist, in turning around Alberta Street. She sought to maintain black ownership on the street and opened one of the first new businesses in 1993 when she purchased a dilapidated building from foreclosure and opened a garden cafe for the community. Soon after, others who shared Hill's vision opened additional businesses, and Magnus Johannesson purchased the old Rexall Pharmacy building to rent the upstairs space to artists with a coffee shop on the ground floor. Hill would go on to buy and fix up a dozen more buildings and insisted on renting them to community-minded tenants. From 1996 to 1999, the number of businesses nearly doubled, from 60 to 112. In 1997, Alberta Street held its first
art walk "First Friday" is a name for various public events in some cities (particularly in the United States) that occur on the first Friday of every month. These citywide events may take on many purposes, including art gallery openings, and social and pol ...
—referred to as Last Thursday—with art venues opening their doors and destinations shown on a monthly-published map. Participation was slow at first but eventually the event grew, and street vendors, musicians and street theater were also added. Art and artists were featured prominently as more independent and first time businesses and art galleries opened. The grassroots movement continued as more and more foot traffic came to Alberta Street and the community grew. Slowly, the area became known as an arts district, and the first time the words "Art District" was seen in print was on a local realtor's brochure and the term stuck.


Culture

On the last Thursday of every month, Alberta Street is home to the Last Thursday art walk which takes place in galleries and shops during the winter months, and outdoors during warmer weather, with tables set up by local artisans and traveling merchants along the sidewalk. Street performers and food carts also participate in the monthly event. The Alberta Clown House, "Part-vaudeville, part Burning Man, part bike repair shop, part hostel, and all-freak show," was an integral part of the carnival-like atmosphere of Last Thursday and other neighborhood events. The Alberta Clown House disbanded in 2007 due to rising rent along Alberta Street, members of the troupe remain in the community.


Architecture

The
Northwestern Electric Company – Alberta Substation The Northwestern Electric Company – Alberta Substation, or simply Alberta Substation, is an historic building on the National Register of Historic Places in northeast Portland, Oregon's Concordia neighborhood, United States. With The buildin ...
, which was built in 1931 and is listed on the
National Register of Historic Places The National Register of Historic Places (NRHP) is the United States federal government's official list of districts, sites, buildings, structures and objects deemed worthy of preservation for their historical significance or "great artistic v ...
, is located on Alberta Street.


Transit and transportation

Alberta Street is served by
TriMet TriMet, formally known as the Tri-County Metropolitan Transportation District of Oregon, is a public agency that operates mass transit in a region that spans most of the Portland metropolitan area in the U.S. state of Oregon. Created in 1969 ...
bus line 72 from Martin Luther King Jr. Boulevard to NE 30th Avenue. TriMet bus lines 6, 8, 17, and 70 intersect Alberta Street at Martin Luther King Jr. Boulevard, NE 15th, NE 27th and NE 33rd Avenues, respectively. Bicycle boulevards parallel NE Alberta Street on NE Going Street and NE Skidmore Street.


In popular culture

The song "Fat Alberta" by the Portland performance group MarchFourth! is about the
gentrification Gentrification is the process of changing the character of a neighborhood through the influx of more Wealth, affluent residents and businesses. It is a common and controversial topic in urban politics and urban planning, planning. Gentrification ...
of Alberta Street.Watch John Averill talk about March Fourth’s new studio album
". OregonMusicNews.com 2011-8-11. Retrieved on 2012-2-28


See also

*
List of streets in Portland, Oregon Much of the U. S. city of Portland, Oregon is built to a grid plan oriented north/south and east/west. However, the streets in the central downtown area are aligned to magnetic north—presumably at the time the area was platted—and so is ori ...


References


External links


Alberta Main Street

Alberta Street Fair



Art about gentrification on Alberta

Last Thursday
{{Authority control African-American history in Portland, Oregon Concordia, Portland, Oregon King, Portland, Oregon Neighborhoods in Portland, Oregon Streets in Portland, Oregon Transportation in Portland, Oregon Vernon, Portland, Oregon