Alagang Kapatid Foundation, Inc. (formerly known as Operation Tulong Bayan) is the
corporate social responsibility
Corporate social responsibility (CSR) is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethicall ...
organization of
TV5 Network Inc.
TV5 Network Inc., commonly known as TV5, is a Philippine media company based in Mandaluyong, with its alternate studios located in Novaliches, Quezon City. It is primarily involved in radio and television broadcasting, with subsidiaries and ...
Offices are located at the TV5 Media Center, Reliance cor. Sheridan Sts.,
Mandaluyong
Mandaluyong, officially the City of Mandaluyong ( fil, Lungsod ng Mandaluyong), is a first class highly urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 425,758 people.
Loca ...
City.
History
ABC Development Corporation's (now
TV5 Network, Inc.
TV5 Network Inc., commonly known as TV5, is a Philippine media company based in Mandaluyong, with its alternate studios located in Novaliches, Quezon City. It is primarily involved in radio and television broadcasting, with subsidiaries and ...
) social responsibility began after the acquisition of the conglomerate to businessman Antonio "Tonyboy" Cojuangco, Jr. in 2004. Cojuangco then organizes its program through the Corporate Affairs department named as Operation Tulong Bayan. However, the project came to a hiatus after the massive layoff of the conglomerate's employees in 2007.
When ABC was acquired in turn by
PLDT
PLDT, Inc., formerly known as the Philippine Long Distance Telephone Company ( fil, Kompanya ng Teleponong Pangmalayuan ng Pilipinas), is a Philippine telecommunications, internet and digital service holdings company. It is one of the country's ...
's
MediaQuest Holdings
MediaQuest Holdings, Inc. is a Philippine-based media conglomerate that provides radio and television broadcasting, as well as direct-to-home satellite services and print media. Though an affiliate of telecommunications company PLDT, MediaQ ...
from the joint consortium led by the Cojuangco group and Malaysia-based broadcaster
Media Prima Berhad
Media Prima Berhad, doing business as Media Prima and stylised as media prima, is a Malaysian media company based in Petaling Jaya, Selangor. It is Malaysia's largest media and entertainment conglomerate with business interests in television, pri ...
, TV5 organizes its socio-profit organizations named as Alagang Kapatid Foundation, named after
TV5's health program with a same name. In coordination with its affiliates under the MVP Group of Companies it was able to initiate relief operations and livelihood programs to some impoverished towns in the country.
Alagang Kapatid Foundation kept is synergies with these affiliates in relief operations, especially when TV5 organizes two telethons in the past two years namely: The ''Tulong Kapatid'' telethon of December 10, 2012, when they are able to collect P100 million in 6 hours (18:00 - 24:00 PST) to help the victims of
Supertyphoon Pablo (Bopha); and a special live episode of now-defunct
The Mega and the Songwriter
''The Mega and the Songwriter'' is an interactive musical variety talk show produced by the TV5 Entertainment Group which airs every Sunday at on TV5. It hosted by Sharon Cuneta and Ogie Alcasid. The show features several music guests ranging fr ...
, entitled ''Gabi ng Kanta At Biyaya'' aired on November 10, 2013. This time, they have collected P30 million for the victims of
Supertyphoon Yolanda (Haiyan).
Rescue5
Rescue5 is a joint project of Alagang Kapatid Foundation and
News5
TV5 News and Information, known on-air as News5 (formerly ABC News and Public Affairs and TV5 News and Public Affairs), is the news and information programming division of the TV5 Network Inc., Philippines.
News5 produces its news and inform ...
. It is an emergency response unit that has its own mobile units carrying team members trained in disaster and accident situations. It also embarks on community training programs to prepare citizens for emergencies. Through TV5's various platforms. Rescue 5's various initiatives and mandates are further implemented, leveraging the network's ability to educate and spread information to enhance its work and impact on the ground, fulfilling
News5
TV5 News and Information, known on-air as News5 (formerly ABC News and Public Affairs and TV5 News and Public Affairs), is the news and information programming division of the TV5 Network Inc., Philippines.
News5 produces its news and inform ...
's slogan: Higit sa Balita, Impormasyon at Pangyayari, Aksyon! (More than News, Information and Happenings, Action!). Rescue5 has its own hotline and a program on
TV5 aired in 2013. Due to its commitment, Rescue5 have given numerous Philippine Quill Awards of excellence and also a rank of reserve unit in the
Philippine Air Force
The Philippine Air Force (PAF) ( tgl, Hukbong Himpapawid ng Pilipinas, , Army of the Air of the Philippines) ( es, Ejército Aérea del Filipinas, , Ejército de la Aérea de la Filipinas) is the aerial warfare service branch of the Armed Forc ...
.
'Rescue 5' is now Air Force reserve unit
retrieved September 19, 2014
References
{{TV5, state=expanded
TV5 Network
2004 establishments in the Philippines
Charities based in the Philippines
Foundations based in the Philippines
Organizations established in 2004