Alfred Michael Masini (January 5, 1930 – November 29, 2010) was an American

television producer A television producer is a person who oversees one or more aspects of video production on a television show, television program. Some producers take more of an executive role, in that they conceive new programs and pitch them to the television net ...

Life and career

Early life and education

Al Masini was born in

Jersey City, New Jersey Jersey City is the second-most populous city in the U.S. state of New Jersey, after Newark.Tootsie Roll Tootsie Roll is a chocolate-flavored taffy that has been manufactured in the United States since 1907. The candy has qualities similar to both caramels and taffy without being exactly either confection. The manufacturer, Tootsie Roll Indu ...

factory to help support the family after his father died. Masini graduated from Xavier High School in 1948 and from

Fordham University Fordham University () is a Private university, private Jesuit universities, Jesuit research university in New York City. Established in 1841 and named after the Fordham, Bronx, Fordham neighborhood of the The Bronx, Bronx in which its origina ...

in 1952, where he was a three-sport star. After serving as an

Air Force officer An officer is a person who holds a position of authority as a member of an armed force or uniformed service. Broadly speaking, "officer" means a commissioned officer, a non-commissioned officer, or a warrant officer. However, absent context ...

during the

Korean War , date = {{Ubl, 25 June 1950 – 27 July 1953 (''de facto'')({{Age in years, months, weeks and days, month1=6, day1=25, year1=1950, month2=7, day2=27, year2=1953), 25 June 1950 – present (''de jure'')({{Age in years, months, weeks a ...

, he found a job in the

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...

News department. From there he moved to CBS Network Station Relations and then into television sales."Al Masini: January 5, 1930 - November 29, 2010" ''MarketWire via Yahoo! Finance''
December 1, 2010 By the late 1950s, Masini was a spot sales representative for the Edward Petry Company (now Petry Media), an advertising company. There he developed sales systems and procedures and established the first programming department. He also created individual spot pricing, a system by which each individual spot was priced according to the actual size of the audience.

TeleRep

In December 1968, Masini founded TeleRep in New York City to sell advertisements for client television stations. TeleRep grew to represent hundreds of stations and entered the TV programming business. The firm is now part of CoxReps, a television station sales company.

Operation Prime Time

In 1976 Masini and TeleRep organized

Operation Prime Time Operation Prime Time (OPT) was a consortium of United States, American independent station (North America), independent television stations to develop prime time programming for independent stations. OPT and its spin-off syndication company, Tel ...

, a consortium of American independent television stations, to develop high-quality prime time programming for local, independent stations. Working with Richard H. Frank, who was the general manager of

KCOP-TV KCOP-TV (channel 13) is a television station in Los Angeles, California, United States, serving as the West Coast flagship of MyNetworkTV. It is owned and operated by Fox Television Stations alongside Fox outlet KTTV (channel 11). Both stations ...

Los Angeles, Shelly Cooper, general manager of

WGN-TV WGN-TV (channel 9) is an Independent station (North America), independent television station in Chicago, Chicago, Illinois, United States. Owned by Nexstar Media Group, it is sister station, sister to the company's sole radio property, talk ra ...

Chicago, and representatives of

KTVU KTVU (channel 2) is a television station licensed to Oakland, California, United States, serving as the San Francisco Bay Area's Fox network outlet. It is owned and operated by the network's Fox Television Stations division alongside San Jose� ...

WPIX WPIX (channel 11) is a television station in New York City. Owned by Mission Broadcasting, it is operated under a local marketing agreement (LMA) by Nexstar Media Group, making it a ''de facto'' owned-and-operated station and flagship (broadcas ...

and

KSTW KSTW (channel 11) is a television station licensed to Tacoma, Washington, United States, serving the Seattle area as an affiliate of The CW. Owned by the CBS News and Stations group, the station maintains studios on East Madison Street in Seat ...

, Masini organized a plan by which individual stations, acting collectively, would commission their own big-budget programs, thereby circumventing the major networks. Under this arrangement, the bulk of commercial time would be sold on a local basis, reversing the pattern followed by the major networks. Operation Prime Time was launched in May 1977, with Testimony of Two Men, a six-hour series based on

Taylor Caldwell Janet Miriam Caldwell (September 7, 1900August 30, 1985) was a British-born American novelist and prolific author of popular fiction under the pen names Taylor Caldwell, Marcus Holland and Max Reiner. She was also known by a variation of her mar ...

’s best-selling novel, debuting on 93 stations. Another early program,

David Frost Sir David Paradine Frost (7 April 1939 – 31 August 2013) was a British television host, journalist, comedian and writer. He rose to prominence during the satire boom in the United Kingdom when he was chosen to host the satirical programme ' ...

’s conversations with

Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...

, drew 45 million viewers. Among the early executives to sign on were

Frank Price Frank Price (born May 17, 1930) is a television writer and executive during the 1950s to 1970s, and a Hollywood studio chief in the 1980s. He held a number of executive positions including head of Universal TV in the 1970s; president, and later ...

Universal Television Universal Television LLC (abbreviated as UTV) is an American television production company that is a subsidiary of Universal Studio Group, a division of Comcast's NBCUniversal. It serves as the network television production arm of NBC; a predeces ...

, who offered the Caldwell novel, and Archa Knowlton, media-services director for General Foods. Operation Prime Time specials include many

Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

nominees and several Emmy winners, such as

Ingrid Bergman Ingrid Bergman (29 August 191529 August 1982) was a Swedish actress who starred in a variety of European and American films, television movies, and plays.Obituary ''Variety'', 1 September 1982. With a career spanning five decades, she is often ...

in “

A Woman Called Golda ''A Woman Called Golda'' is a 1982 American made-for-television film biopic of Israeli Prime Minister Golda Meir directed by Alan Gibson and starring Ingrid Bergman. It also features Ned Beatty, Franklin Cover, Judy Davis, Anne Jackson, Robert L ...

,” about Israeli Prime minister

Golda Meir Golda Meir, ; ar, جولدا مائير, Jūldā Māʾīr., group=nb (born Golda Mabovitch; 3 May 1898 – 8 December 1978) was an Israeli politician, teacher, and ''kibbutznikit'' who served as the fourth prime minister of Israel from 1969 to 1 ...

;

Alec Guinness Sir Alec Guinness (born Alec Guinness de Cuffe; 2 April 1914 – 5 August 2000) was an English actor. After an early career on the stage, Guinness was featured in several of the Ealing comedies, including ''Kind Hearts and Coronets'' (194 ...

in “Smiley’s People”;

Louis Gossett Jr. Louis Cameron Gossett Jr. (born May 27, 1936) is an American actor. Born in Coney Island, Brooklyn, New York City, He had his stage debut at the age of 17, in a school production of '' You Can't Take It with You.'' Shortly after he successfully ...

in ''

Sadat Sadat ( ar, سادات) is a suffix, which is given to families believed to be descendants of the Islamic prophet, Muhammad. In Iran, after the revolution, it is mandatory to mention "Seyed" or "Sadat" in the names of or whose descent from Muham ...

'', a 1983 miniseries on Egyptian President

Anwar Sadat Muhammad Anwar el-Sadat, (25 December 1918 – 6 October 1981) was an Egyptian politician and military officer who served as the third president of Egypt, from 15 October 1970 until his assassination by fundamentalist army officers on 6 ...

;

Robert Blake Robert Blake may refer to: Sportspeople * Bob Blake (American football) (1885–1962), American football player * Robbie Blake (born 1976), English footballer * Bob Blake (ice hockey) (1914–2008), American ice hockey player * Rob Blake (born 19 ...

in “

Blood Feud A feud , referred to in more extreme cases as a blood feud, vendetta, faida, clan war, gang war, or private war, is a long-running argument or fight, often between social groups of people, especially families or clans. Feuds begin because one part ...

,” about

Jimmy Hoffa James Riddle Hoffa (born February 14, 1913 – disappeared July 30, 1975; declared dead July 30, 1982) was an American labor union leader who served as the president of the International Brotherhood of Teamsters (IBT) from 1957 until 1971. F ...

and

Robert F. Kennedy Robert Francis Kennedy (November 20, 1925June 6, 1968), also known by his initials RFK and by the nickname Bobby, was an American lawyer and politician who served as the 64th United States Attorney General from January 1961 to September 1964, ...

; and

Barbara Taylor Bradford Barbara Taylor Bradford (born 10 May 1933) is a best-selling British-American novelist. Her debut novel, '' A Woman of Substance'', was published in 1979 and sold over 30 million copies worldwide. She wrote 39 novels, all bestsellers in Englan ...

’s “ A Woman of Substance.” Masini also founded Television Program Enterprises (TPE), the production arm of TeleRep. TPE owned and ran Operation Prime Time. Masini created and produced many popular syndicated series and made-for-TV movies. His programs won more than 35 Emmy Awards and include the long-running shows ''

Entertainment Tonight ''Entertainment Tonight'' (or simply ''ET'') is an American Broadcast syndication, first-run syndicated news broadcasting news magazine, newsmagazine program that is distributed by CBS Media Ventures throughout the United States and owned by Para ...

''; ''

Lifestyles of the Rich and Famous ''Lifestyles of the Rich and Famous'' is an American television series that aired in syndication from 1984 to 1995. The show featured the extravagant lifestyles of wealthy entertainers, athletes, socialites and magnates. It was hosted by Rob ...

;

Fame, Fortune and Romance ''Fame, Fortune and Romance'' is an American television series about the lives of the wealthy and famous, hosted by Robin Leach and Matt Lauer. It was a spin-off of the television series ''Lifestyles of the Rich and Famous ''Lifestyles of ...

''; '' Solid Gold''; and ''

Star Search ''Star Search'' was an American television show that was produced by T.P.E./ Rysher Entertainment from 1983 to 1995, hosted by Ed McMahon, and created by Al Masini. A relaunch was produced by 2929 Productions from 2003 to 2004. On both versio ...

''. For ''Entertainment Tonight,'' Masini pioneered the use of satellites to transmit the syndicated program.

Activism

Masini and his third wife, April Masini, lobbied to change Hawaii state law to lure movie and TV productions to the islands. They have been credited with persuading the producers of ''

Baywatch ''Baywatch'' is an American action drama television series about lifeguards who patrol the beaches of Los Angeles County, California, and Hawaii, starring David Hasselhoff. It was created by Michael Berk, Douglas Schwartz, and Gregory J. Bonann, ...

'' and '' Pacific Blue'' to film in Hawaii, and they brought the

Miss Universe 1998 Miss Universe 1998, the 47th Miss Universe pageant, was held on May 12, 1998 at the Stan Sheriff Arena in Honolulu, Hawaii. Wendy Fitzwilliam of Trinidad and Tobago was crowned by Brook Lee of the US at the end of the event. This marked the on ...

Pageant to the Stan Sheriff Arena, along with delegations and news media from 85 countries.

Death

Masini died of

melanoma Melanoma, also redundantly known as malignant melanoma, is a type of skin cancer that develops from the pigment-producing cells known as melanocytes. Melanomas typically occur in the skin, but may rarely occur in the mouth, intestines, or eye ( ...

Honolulu, Hawaii Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the island o ...

. His survivors were Charlyn Honda Masini, whom he had married in 2001, a sister, Melba Marvinny, and two nieces. He had no children of his own.

Awards

Broadcasting Inaugural Hall of Fame, 1991

National Association of Broadcasters The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more than ...

, Broadcast Pioneer Award, 2003

References

External links

* * {{DEFAULTSORT:Masini, Alfred 1930 births 2010 deaths United States Air Force personnel of the Korean War Businesspeople from Jersey City, New Jersey Deaths from cancer in Hawaii Deaths from melanoma Fordham University alumni Operation Prime Time United States Air Force officers 20th-century American businesspeople Television producers from New Jersey Military personnel from New Jersey