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Allen Davis (July 4, 1929 – October 8, 2011) was an
American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...
coach and executive. He was the principal owner and general manager of the Oakland Raiders of the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
(NFL) for 39 years, from 1972 until his death in 2011. Prior to becoming the principal owner of the Raiders, he served as the team's head coach from 1963 to 1965 and part owner from 1966 to 1971, assuming both positions while the Raiders were part of the American Football League (AFL). He also served as the commissioner of the AFL in 1966. Known for his motto "Just win, baby", the Raiders became one of the NFL's most successful and popular teams under Davis' management. The franchise enjoyed their greatest successes during the 1970s and 1980s where they were perennial playoff contenders and won three Super Bowl titles. He was inducted into the
Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional American football, located in Canton, Ohio. Opened on September 7, , the Hall of Fame enshrines exceptional figures in the sport of professional football, including players, coa ...
in 1992. Davis was active in
civil rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life o ...
, refusing to allow the Raiders to play in any city where black and white players had to stay in separate hotels. He was the first NFL owner in the modern era to hire a black head coach (
Art Shell Arthur Lee Shell Jr. (born November 26, 1946) is an American former professional football player in the American Football League (AFL) and later in the National Football League (NFL), a Hall of Fame offensive tackle and a two-time former head co ...
), the first to hire a female chief executive ( Amy Trask), and the second NFL owner to hire a
Latino Latino or Latinos most often refers to: * Latino (demonym), a term used in the United States for people with cultural ties to Latin America * Hispanic and Latino Americans in the United States * The people or cultures of Latin America; ** Latin A ...
head coach (
Tom Flores Thomas Raymond Flores (born March 21, 1937) is a former American football coach and quarterback. After his retirement as a coach, he was a radio announcer for more than twenty years. Flores won a total of four Super Bowls in his playing and c ...
). He remains the only executive in NFL history to be an assistant coach, head coach, general manager, commissioner, and owner.


Early life

Davis was born in
Brockton, Massachusetts Brockton is a city in Plymouth County, Massachusetts, United States; the population is 105,643 as of the 2020 United States Census. Along with Plymouth, it is one of the two county seats of Plymouth County. It is the sixth-largest city in Mas ...
, to a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
family. Davis' father, Louis Davis, worked in a variety of trades in Massachusetts; having found some success in the garment manufacturing field, he moved to
Brooklyn, New York Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
, in 1934 with his wife, Rose, and their two sons, Jerry and Allen. Louis Davis rented a sixth-floor walkup for his family off Utica Avenue, became very successful in the garment trade, and put his two sons through college before seeking a more comfortable dwelling in Atlantic Beach, New York. Although there are a number of stories of Louis Davis backing his younger son in anything so long as the boy did not get caught or back down from a confrontation, most of these stories derive from Al Davis. Childhood friends depicted him as more of a talker than a fighter, though very good with his mouth. Young Al's sport of choice was
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...
, and he gained a reputation of a hard player, if not the most skillful. As a boy, he was determined to play for Coach Al Badain at
Erasmus Hall High School Erasmus Hall High School was a four-year public high school located at 899–925 Flatbush Avenue between Church and Snyder Avenues in the Flatbush neighborhood of the New York City borough of Brooklyn. It was founded in 1786 as Erasmus Hall Ac ...
, passing up the opportunity to attend school closer to his house. Although he was only a reserve on the Erasmus team, and did not play much, Davis studied Badain's coaching techniques, and felt he learned much from him—in the 1980s, with Badain ill and in need, Davis brought his elderly former coach to the West Coast to witness his Raiders in the Super Bowl, and paid the man's debts. Despite Davis's slight role on his high school team, Raiders media guides later published descriptions of Davis which depicted him as a schoolboy star, only to have the claims scaled back—slightly—in future editions after reporters investigated the matter. His lack of football playing experience (he did play football for his high school fraternity) made him one of the few to be a head coach in the NFL or AFL despite never having played even for the high school varsity. Davis graduated from high school in January 1947, immediately enrolling at
Wittenberg College Wittenberg University is a private liberal arts college in Springfield, Ohio. It has 1,326 full-time students representing 33 states and 9 foreign countries. Wittenberg University is associated with the Evangelical Lutheran Church in Americ ...
in Springfield, Ohio at age 17. The school had recruited Davis, though it did not extend him a
scholarship A scholarship is a form of financial aid awarded to students for further education. Generally, scholarships are awarded based on a set of criteria such as academic merit, diversity and inclusion, athletic skill, and financial need. Scholars ...
. He spent a semester there, occupying himself with
baseball Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding tea ...
and plans to transfer to a higher-profile school. In mid-1947, he transferred to Syracuse University. Although Davis repeatedly tried out for the various varsity teams, the height of his athletic career at Syracuse was warming the bench for the junior varsity baseball team. Frustrated by this, he briefly transferred to
Hartwick College Hartwick College is a private liberal arts college in Oneonta, New York. The institution's origin is rooted in the founding of Hartwick Seminary in 1797 through the will of John Christopher Hartwick. In 1927, the Seminary moved to expand into a ...
, also in New York State, in 1948, but soon returned to Syracuse. Despite Davis's lack of athletic success, he commonly mingled with varsity athletes, many of whom assumed he was also one but on another team. Unsuccessful in his efforts to join the men's basketball team, Davis became interested in football strategy, and haunted the football team's practices until asked to leave by the head coach, suspicious of Davis for taking notes. Davis also took the academic courses in football strategy given by the assistant coaches, and ordinarily attended only by players.


Early coaching career


College coach

In job hunting, he would introduce himself as "Davis from Syracuse", likely intentionally from confusion with George Davis, star halfback for the school's football team. Turned down at Hofstra University and by Bill Altenberg, athletic director at
Adelphi University Adelphi University is a private university in Garden City, New York. Adelphi also has centers in Manhattan, Hudson Valley, and Suffolk County. There is also a virtual, online campus for remote students. It is the oldest institution of higher ed ...
(both on Long Island), he approached Adelphi's president. What went on between the two men is not known—his biographer Mark Ribowsky suggests Davis used a combination of "bluff and con," but a half hour after Altenberg dismissed Davis from his office, he received a call from the president that he had a new freshman football coach.


Military service

In 1952, with his student deferral ended upon receipt of his master's degree, Davis was inducted into the
United States Army The United States Army (USA) is the land warfare, land military branch, service branch of the United States Armed Forces. It is one of the eight Uniformed services of the United States, U.S. uniformed services, and is designated as the Army o ...
. He quickly secured a place attached to a public relations unit near Syracuse, and set about obtaining a place on one of the coaching staff for the military's football teams. General Stanley Scott of
Fort Belvoir Fort Belvoir is a United States Army installation and a census-designated place (CDP) in Fairfax County, Virginia, United States. It was developed on the site of the former Belvoir plantation, seat of the prominent Fairfax family for whom Fai ...
,
Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...
, obtained Davis's services in 1953 as football coach for his post's football squad. At the time, military football was taken very seriously; the teams were well-stocked with drafted college stars, and often scrimmaged
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
(NFL) teams. Davis coached Fort Belvoir, just south of Washington, D.C., to a record of eight wins, two losses, and one tie (8–2–1), missing a chance to play in the
Poinsettia Bowl The Poinsettia Bowl was a post-season NCAA-sanctioned Football Bowl Subdivision college football bowl game played in San Diego, California, United States from 2005 to 2016. The game was originally played from 1952 to 1955 between military service ...
in San Diego because of a final-game loss to the nearby
Quantico Marine Base Marine Corps Base Quantico (commonly abbreviated MCB Quantico) is a United States Marine Corps installation located near Triangle, Virginia, covering nearly of southern Prince William County, Virginia, northern Stafford County, and southeaste ...
. As a private first class, he was often coaching players of a higher rank, including officers. Near the end of 1952, he was called to testify before a congressional committee investigating whether athletes were being coddled in the military. Although most of Davis's team was sent to
Korea Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic o ...
, he remained at Fort Belvoir until his discharge in 1954. While coaching in the army, Davis sold scouting information about his players to NFL teams. One NFL executive who contacted Davis was
Pete Rozelle Alvin Ray "Pete" Rozelle (; March 1, 1926 – December 6, 1996) was an American businessman and executive. Rozelle served as the commissioner of the National Football League (NFL) for nearly thirty years, from January 1960 until his retirement i ...
of the Los Angeles Rams, but as Rozelle had been allocated no money, Davis gave him no information.


Scouting and return to college coaching

After his military service, Davis married his
fiancée An engagement or betrothal is the period of time between the declaration of acceptance of a marriage proposal and the marriage itself (which is typically but not always commenced with a wedding). During this period, a couple is said to be ''fi ...
, Carol Sagal, in a Brooklyn synagogue; the couple established a first home in Atlantic Beach, near Al Davis's parents. Davis worked for a year as a freelance scout for the Baltimore Colts of the NFL. He had considerable knowledge of the players he had had on his roster or coached against, and advised the Colts which players to offer contracts to or
draft Draft, The Draft, or Draught may refer to: Watercraft dimensions * Draft (hull), the distance from waterline to keel of a vessel * Draft (sail), degree of curvature in a sail * Air draft, distance from waterline to the highest point on a vesse ...
as they returned to civilian life. Davis cultivated the Colts' head coach,
Weeb Ewbank Wilbur Charles "Weeb" Ewbank (May 6, 1907 – November 17, 1998) was an American professional football coach. He led the Baltimore Colts to consecutive NFL championships in 1958 and 1959 and the New York Jets to victory in Super Bowl III in Janu ...
, hoping Ewbank's connections would lead to a coaching job for Davis, and these efforts paid off in January 1955, when Davis was hired by
The Citadel The Citadel, The Military College of South Carolina, commonly known simply as The Citadel, is a public senior military college in Charleston, South Carolina. Established in 1842, it is one of six senior military colleges in the United States. ...
in
South Carolina )'' Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = " Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = ...
as an assistant to first-year head coach John Sauer. In contrast to the glory won by its alumni in war, the South Carolina military academy's football team had lost every game the previous season, and previous head coach John McMillan was dismissed after two seasons. Davis stated, in his interview, that he would be able to persuade small-town boys from the Northeast to attend The Citadel, which often had difficulty in recruiting star players because of its regimented lifestyle. He was successful in his recruiting, though not all remained past the first training camp, at
Parris Island Parris is both a given name and surname. Notable people with the name include: Given name * Parris Afton Bonds, American novelist * Parris Campbell (born 1997), American football player * Parris Duffus (born 1970), retired American ice hockey go ...
Marine base. During games, Davis was stationed in the
press box The press box is a special section of a sports stadium or arena that is set up for the media to report about a given event. It is typically located in the section of the stadium holding the luxury box and can be either enclosed or open to the e ...
, calling plays which were generally run by Sauer without modification. The Citadel unexpectedly began the season by winning five of its first six games, though it lost the next three to end the season 5–4. Davis received much credit for his role in The Citadel's success, though losing Sauer's regard through too-aggressive self-promotion. The 1956 season was less successful, as the team finished 3–5–1. Sauer resigned at the end of the season; Davis unsuccessfully sought the head coaching position and then resigned; Ribowsky records that there were allegations of payments and other benefits to players in violation of
NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...
rules; he also states that Davis pressured professors to change grades to keep student-athletes eligible to play football. By the time he left The Citadel, Davis had already arranged his next job, at the
University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = Nonsectarian—historically Methodist , established = , accreditation = WSCUC , type = Private research university , academic_affiliations = , endowment = $8.1 ...
(USC) in Los Angeles. Davis was an effective recruiter as a USC assistant coach, bringing one prospect, Angelo Coia to the
Los Angeles Coliseum The Los Angeles Memorial Coliseum (also known as the L.A. Coliseum) is a multi-purpose stadium in the Exposition Park neighborhood of Los Angeles, California. Conceived as a hallmark of civic pride, the Coliseum was commissioned in 1921 as a me ...
at night, and as the lights were slowly turned off, asked the student to imagine himself playing there before 100,000 people. Coia played for USC and later worked for the Raider front office. When Davis arrived, USC was on NCAA probation for allowing alumni to surreptitiously give money to players, and had not been permitted to play in a bowl game after the 1956 season; these sanctions hampered Davis's first two seasons at USC, 1957 and 1958, during which the team posted a combined 5-14-1 record. The head coach, Don Clark, came to rely heavily on Davis. Clark and Davis hoped that 1959 would bring a conference championship and the chance to play in the Rose Bowl, but in April 1959 USC was sanctioned by the NCAA again, this time for inducing recruits signed by other schools into breaking their letters of intent. Not allowed to play on television, USC won its first eight games before losing to
UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California ...
and Notre Dame. Despite the defeats, the team was Pacific Coast Conference champions, but because of the sanctions could not play in the Rose Bowl. Clark resigned after the season; although Davis put in for the position, it went to another assistant, John McKay, who did not keep Davis on his staff.


Chargers assistant

Davis had met Los Angeles Rams coach
Sid Gillman Sidney Gillman (October 26, 1911 – January 3, 2003) was an American football player, coach and executive. Gillman's insistence on stretching the football field by throwing deep downfield passes, instead of short passes to running backs or w ...
in Atlantic City at a coaching clinic; the NFL coach had been impressed that Davis had sat in the front row, taken copious notes, and had asked many questions afterwards. Gillman was fired after the 1959 season, but was quickly hired by the
Los Angeles Chargers The Los Angeles Chargers are a professional American football team based in the Los Angeles metropolitan area. The Chargers compete in the National Football League (NFL) as a member of the American Football Conference (AFC) West division, and ...
of the startup American Football League (AFL) for their debut 1960 season. He hired Davis as backfield coach on a coaching staff which included future
hall of famer A hall, wall, or walk of fame is a list of individuals, achievements, or other entities, usually chosen by a group of electors, to mark their excellence or fame in their field. In some cases, these halls of fame consist of actual halls or muse ...
Chuck Noll Chuck is a masculine given name or a nickname for Charles or Charlie. It may refer to: People Arts and entertainment * Chuck Alaimo, American saxophonist, leader of the Chuck Alaimo Quartet * Chuck Barris (1929–2017), American TV producer * C ...
as well as future AFL head coach and NFL general manager
Jack Faulkner Jack Faulkner (April 4, 1926 – September 28, 2008) was an American football coach and administrator who most prominently served as head coach of the American Football League's Denver Broncos from 1962 to 1964. He also has been an integral par ...
. Gillman later stated that he hired Davis for his success both as a coach and as a recruiter, and because "Al had that knack of telling people what they wanted to hear. He was very persuasive." The AFL's rules were crafted to encourage wide-open, high-scoring football. In later years, much to Gillman's anger, Davis hinted that he had designed the Chargers' offense, or at least deserved partial credit. The team initially proved successful, winning the
AFL West The American Football Conference – Western Division or AFC West is one of the four divisions of the American Football Conference (AFC) in the National Football League (NFL). The division comprises the Denver Broncos, Kansas City Chiefs, Las ...
ern Division in 1960 and 1961, though losing each time in the
AFL Championship Game For its first nine seasons, 1960 through 1968, the American Football League determined its champion via a single playoff game between the winners of its two divisions (although ties in the standings in 1963 (Eastern) and 1968 (Western) necessitat ...
to the
Houston Oilers The Houston Oilers were a professional American football team that played in Houston from its founding in 1960 to 1996 before relocating to Memphis, and later Nashville, Tennessee becoming the Tennessee Titans. The Oilers began play in 1960 a ...
. Due to financial losses sustained by drawing small crowds to the huge
Los Angeles Coliseum The Los Angeles Memorial Coliseum (also known as the L.A. Coliseum) is a multi-purpose stadium in the Exposition Park neighborhood of Los Angeles, California. Conceived as a hallmark of civic pride, the Coliseum was commissioned in 1921 as a me ...
, the team moved to
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United State ...
in 1961. In 1962, however, the team won only four of fourteen games. One player whom Davis recommended to the Chargers, and then secured, was wide receiver
Lance Alworth Lance Dwight Alworth (born August 3, 1940), nicknamed “Bambi”, is an American former professional football player who was a wide receiver for the San Diego Chargers of the American Football League (AFL) and National Football League (NFL) an ...
of
Arkansas Arkansas ( ) is a landlocked state in the South Central United States. It is bordered by Missouri to the north, Tennessee and Mississippi to the east, Louisiana to the south, and Texas and Oklahoma to the west. Its name is from the O ...
, who was a first-round selection of NFL
San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member of the league's National ...
in the 1962 NFL Draft. Unwilling to give the 49ers a chance to sign him, Davis raced onto the field at the conclusion of Alworth's final college game and signed him to a contract under the goalpost as 49ers head coach
Red Hickey Howard Wayne "Red" Hickey (February 14, 1917 – March 30, 2006) was an American football player and coach. He played professionally in the National Football League (NFL) with the Pittsburgh Steelers in 1941 and the Cleveland / Los Angeles Rams ...
watched helplessly from the stands. Davis later stated, "I knew it wasn't safe to let Alworth go to the dressing room." In 1978, Davis was selected by Alworth to introduce him at his induction to the
Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional American football, located in Canton, Ohio. Opened on September 7, , the Hall of Fame enshrines exceptional figures in the sport of professional football, including players, coa ...
in Canton, Ohio.


First stint with the Raiders


Background and hiring

Early in the 1962 season, Davis spoke with Oakland Raiders owner F. Wayne Valley about their head coaching job. However, Davis was not then interested. After the team's disastrous 1962 season, in which it lost its first 13 games before defeating a Boston Patriots team demoralized from having just been eliminated from playoff contention, Valley sought to replace head coach Red Conkright. A number of names were rumored to be in contention for the Raiders head coaching job, from Green Bay Packers coach
Vince Lombardi Vincent Thomas Lombardi (June 11, 1913 – September 3, 1970) was an American football coach and executive in the National Football League (NFL). Lombardi is considered by many to be the greatest coach in football history, and he is recognized a ...
to
Lou Agase Lou Agase (August 2, 1924 – June 26, 2006) was an American gridiron football player and coach of Assyrian ancestry. Agase played tight end and offensive tackle for the Illinois Fighting Illini football team from 1944 to 1947. He was a membe ...
, former coach of the
Canadian Football League The Canadian Football League (CFL; french: Ligue canadienne de football—LCF) is a professional sports league in Canada. The CFL is the highest level of competition in Canadian football. The league consists of nine teams, each located in a ci ...
Toronto Argonauts The Toronto Argonauts (officially the Toronto Argonaut Football Club and colloquially known as the Argos) are a professional Canadian football team competing in the East Division of the Canadian Football League (CFL), based in Toronto, Ontario ...
. On January 1, 1963, Davis met with Valley and the other Raiders general partner, Ed McGah. According to witnesses present at the negotiations, Davis did not have a high opinion of Valley and McGah, indicating during their absence that they did not know the right questions to ask. They offered him a one-year contract as head coach. He declined, insisting on a multi-year deal as both head coach and general manager, with complete control over football operations. They settled on three years at a salary of $20,000 per annum. According to Davis biographer Ira Simmons, the date that Davis came to Oakland, January 18, 1963, "was probably one of the three or four most important dates in AFL history. Maybe NFL history too." Valley later stated, "we needed someone who wanted to win so badly, he would do anything. Everywhere I went, people told me what a son of a bitch Al Davis was, so I figured he must be doing something right." The Raiders team had been a late addition to the original AFL in 1960; the franchise had been awarded when the owners of the AFL Minnesota team had been induced to join the NFL instead. While it inherited the departed Minnesota team's draft picks, it had little else. The franchise, originally nicknamed the Señors (changed to Raiders after columnists raised objections) was not established until the other AFL teams had had the opportunity to sign players and coaches, a handicap which contributed to it being the only team to post a losing record in each of the AFL's first three seasons. The
University of California The University of California (UC) is a public land-grant research university system in the U.S. state of California. The system is composed of the campuses at Berkeley, Davis, Irvine, Los Angeles, Merced, Riverside, San Diego, San Franci ...
refused to let it play at Memorial Stadium in
Berkeley Berkeley most often refers to: *Berkeley, California, a city in the United States **University of California, Berkeley, a public university in Berkeley, California * George Berkeley (1685–1753), Anglo-Irish philosopher Berkeley may also refer ...
, and no other facility in the East Bay was suitable even for temporary use, forcing it to play its first two seasons at
Kezar Stadium Kezar Stadium is an outdoor athletics stadium in San Francisco, California, located adjacent to Kezar Pavilion in the southeastern corner of Golden Gate Park. It is the former home of the San Francisco 49ers and the Oakland Raiders (first AFL s ...
and
Candlestick Park Candlestick Park was an outdoor stadium on the West Coast of the United States, located in San Francisco's Bayview Heights area. The stadium was originally the home of Major League Baseball's San Francisco Giants, who played there from 1960 ...
, both located across the bay in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
. Valley and his group purchased the Raiders in 1961. Valley and his partners used the threat of leaving to induce city officials to construct
Frank Youell Field Frank Youell Field was a American football, football stadium on the West Coast of the United States, west coast of the United States, located in Oakland, California. It was the home of the Oakland Raiders of the American Football League for ...
, a temporary facility in downtown Oakland next to the
Nimitz Freeway Nimitz may refer to: People * Chester W. Nimitz (1885–1966), fleet admiral of the United States Navy * Chester Nimitz Jr. (1915–2002), an American officer and submarine commander * Jack Nimitz (1930–2009), American musician Named for Fl ...
which held about 15,000 people, the use of which was shared with high schools. Planning for a larger stadium — what became the
Oakland Coliseum Oakland Coliseum, currently branded as RingCentral Coliseum, is a stadium in Oakland, California. It is part of the Oakland–Alameda County Coliseum Complex, with the adjacent Oakland Arena, near Interstate 880. The Coliseum is the home b ...
— began, but there was no guarantee that it would ever be built.


Youngest coach in the AFL

Davis immediately began to try to build the Raiders into a championship team, both on the field and in the front office. Many Raiders players and front-office employees were dismissed. Since their first season, the Raiders had used hand-me-down black and gold uniforms from the University of the Pacific in Stockton. Davis had been impressed by the black uniforms of the football players at
West Point The United States Military Academy (USMA), also known Metonymy, metonymically as West Point or simply as Army, is a United States service academies, United States service academy in West Point, New York. It was originally established as a f ...
, which he felt made them look larger. Soon after he arrived, the Raiders adopted their now-iconic silver and black motif. The Raiders' offices were on an open mezzanine overlooking a downtown Oakland hotel lobby; Davis got Valley to move them to more private facilities. With no agreement between the AFL and NFL, drafted players often went to the higher bidder. Davis could not hope to outbid the NFL and drafted players with remaining college eligibility, hoping to sign them once they finished their careers. Thus, his hopes of success for 1963 rested on what trades he could make, and in signing players cut by other teams. Davis's methods of acquiring these players caused other teams' executives to regard him with respect and caution. He acquired All-AFL
guard Guard or guards may refer to: Professional occupations * Bodyguard, who protects an individual from personal assault * Crossing guard, who stops traffic so pedestrians can cross the street * Lifeguard, who rescues people from drowning * Prison ...
Bob Mischak from the New York Jets for Dan Ficca without telling Jets coach/general manager
Weeb Ewbank Wilbur Charles "Weeb" Ewbank (May 6, 1907 – November 17, 1998) was an American professional football coach. He led the Baltimore Colts to consecutive NFL championships in 1958 and 1959 and the New York Jets to victory in Super Bowl III in Janu ...
that Ficca would not be released from his military service until after the season began. Wide receiver Art Powell had played out his contract with New York and become a free agent, and had apparently been signed by the Buffalo Bills. Davis learned that the Powell contract had been made before the season ended, and thus constituted tampering. He signed Powell himself, and the Bills did not contest it. Gillman's Chargers teams had used high-powered offenses. Davis sought to increase their power. From the opening of
training camp A training camp is an organized period in which military personnel or athletes participate in a rigorous and focused schedule of training in order to learn or improve skills. Athletes typically utilise training camps to prepare for upcoming events, ...
, he sought to motivate his players, using techniques he had learned in the military. From the start, players saw phrases like "commitment to excellence" and, on schedules next to the time of games, "We go to war!" In the season opener, at Houston's
Jeppesen Stadium John O'Quinn Field at Corbin J. Robertson Stadium (often referred to as simply Robertson Stadium) was a multi-purpose stadium in Houston, located on the campus of the University of Houston. It was the home of the Houston Cougars football and wome ...
against the Oilers, the two-touchdown underdog Raiders won, 24–13, then came home to defeat the Bills 35–17. A home loss to the Patriots was next, followed by an East Coast road trip on which the Raiders lost all three games. To growing excitement in Oakland, the Raiders did not lose the rest of the season, finishing 10–4, a game behind the division champion Chargers, whom the Raiders defeated twice. Davis was voted AFL Coach of the Year. The 1963 Oakland Raiders were the only pro football team to improve its record by nine victories under the 14-game schedule. Though the team slipped to 5–7–2 in 1964, it rebounded to an 8–5–1 record in 1965.


AFL commissioner (1966)

By the end of its sixth season in 1965, the American Football League had overcome its initial status of bare-bones survivor to become a significant rival to the NFL. With a television contract with
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
and major stadiums constructed or being built, the AFL could afford to compete on equal terms for players with the NFL. Not all AFL owners sought a merger — Jets owner
Sonny Werblin David Abraham "Sonny" Werblin (March 17, 1910 – November 21, 1991) was a prominent entertainment industry executive and sports impresario who was an owner of the New York Jets and chairman of Madison Square Garden, and who built and managed the ...
, for example, felt that with brand-new
Shea Stadium Shea Stadium (), formally known as William A. Shea Municipal Stadium, was a multi-purpose stadium in Flushing Meadows–Corona Park, Queens, New York City.
and the young star Joe Namath at quarterback, his team could compete on equal terms with the crosstown NFL
Giants A giant is a being of human appearance, sometimes of prodigious size and strength, common in folklore. Giant(s) or The Giant(s) may also refer to: Mythology and religion *Giants (Greek mythology) *Jötunn, a Germanic term often translated as 'gi ...
, then playing at
Yankee Stadium Yankee Stadium is a baseball stadium located in the Bronx, New York City. It is the home field of the New York Yankees of Major League Baseball, and New York City FC of Major League Soccer. Opened in April 2009, the stadium replaced the orig ...
in the South Bronx. However, most AFL owners wanted to be a part of the older, better-established NFL, whose owners feared continued escalation of player salaries. While the AFL owners liked the league's first commissioner,
Joe Foss Joseph Jacob Foss (April 17, 1915January 1, 2003) was a United States Marine Corps major and a leading Marine fighter ace in World War II. He received the Medal of Honor in recognition of his role in air combat during the Guadalcanal Campaign. In ...
, they had little confidence in his abilities at a time for struggle between the two leagues, and Foss resigned on April 7, 1966. Davis, 36, was voted in as commissioner the following day, and took the job with Valley's agreement, hired as a fighter who would win the war with the NFL. The owners, led by Chiefs owner
Lamar Hunt Lamar Hunt (August 2, 1932 – December 13, 2006) was an American businessman most notable for his promotion of American football, soccer, and tennis in the United States. He was the principal founder of the American Football League (AFL) and ...
, felt that Davis could put pressure on the NFL and force a favorable settlement. His biographer, Glenn Dickey, notes that Davis was deceived by the owners, "He thought he had been hired to win the war with the NFL. In fact, the owners only wanted to force a peace. They were quietly negotiating a merger while Davis was fighting a war." According to sportswriter Ken Rappoport in his history of the AFL, "Davis had a plan, and, considering the football genius the man would become, no one should have been surprised that it would work—brilliantly." Davis's target in the war was the NFL's quarterbacks, arranging for AFL teams to sign star players, such as
Roman Gabriel Roman Ildonzo Gabriel Jr. (born August 5, 1940) is a former American football quarterback who played in the National Football League (NFL). He was the second overall pick in the 1962 NFL Draft and played for the Los Angeles Rams for eleven seaso ...
of the Rams, who would be free agents after 1966 although that season had not yet begun. Gabriel, with his AFL contract to begin in 1967, received an immediate $100,000 bonus. The signing of 49ers quarterback
John Brodie John Riley Brodie (born August 14, 1935) is a former American football player, a quarterback for the San Francisco 49ers of the National Football League (NFL) for 17 seasons. He had a second career as a Senior PGA Tour professional golfer, and ...
was announced by Davis and the AFL. These transactions increased the financial pressure on the NFL's weaker franchises, which faced the prospect of losing their best players in a year, or greatly increasing their labor costs. A merger agreement was announced on June 8 and Davis was greatly displeased with the agreement on two fronts. It required the Jets and Raiders to pay indemnities to the Giants and 49ers for establishing teams within their exclusive territories, and it also put him out of a job: the merger agreement immediately abolished the post of AFL commissioner.
Pete Rozelle Alvin Ray "Pete" Rozelle (; March 1, 1926 – December 6, 1996) was an American businessman and executive. Rozelle served as the commissioner of the National Football League (NFL) for nearly thirty years, from January 1960 until his retirement i ...
would continue in his post as NFL commissioner under the merger agreement. Davis had hoped to be named commissioner if any merger was reached; the result increased what already had become a dislike of Rozelle. Davis resigned as commissioner on July 25, 1966. AFL owners wanted Davis to continue serving as AFL ''President.'' AFL owners had explicitly agreed that the office of AFL President would be subservient to that of the NFL Commissioner, and Davis flatly refused to consider serving as a subordinate to Rozelle. Eventually, Milt Woodard (who was assistant commissioner under Foss) agreed to serve as President of the AFL.


Back with the Raiders

After resigning as AFL commissioner, Davis formed a holding company, A.D. Football, Inc. and returned to his old club as one of three general partners, along with Wayne Valley and Ed McGah. He owned a 10% stake in the team, and was also named head of football operations. From this day onward, Davis was operating head of the franchise; Valley and McGah largely left the Raiders in Davis' hands. On the field, the team Davis had assembled and coached steadily improved. With John Rauch (Davis's hand-picked successor) as head coach, the Raiders won the 1967 AFL Championship, defeating the
Houston Oilers The Houston Oilers were a professional American football team that played in Houston from its founding in 1960 to 1996 before relocating to Memphis, and later Nashville, Tennessee becoming the Tennessee Titans. The Oilers began play in 1960 a ...
40–7. The win earned the team a trip to Super Bowl II, where they were beaten 33–14 by
Vince Lombardi Vincent Thomas Lombardi (June 11, 1913 – September 3, 1970) was an American football coach and executive in the National Football League (NFL). Lombardi is considered by many to be the greatest coach in football history, and he is recognized a ...
's Green Bay Packers. The following two years, the Raiders again won Western Division titles, only to lose the AFL Championship to the eventual Super Bowl winners—the New York Jets ( 1968) and
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The ...
( 1969). In 1969,
John Madden John Earl Madden (April 10, 1936 – December 28, 2021) was an American football coach and sports commentator in the National Football League (NFL). He served as the head coach of the Oakland Raiders from 1969 to 1978, who he led to eight pl ...
became the team's sixth head coach, and under him, the Raiders became one of the most successful franchises in the NFL, winning six division titles during the 1970s. In 1970, the AFL-NFL merger took place and the Raiders joined the Western Division of the American Football Conference in the newly merged NFL. The first post-merger season saw the Raiders win the AFC West with an 8–4–2 record and go all the way to the conference championship, where they lost to the Colts. Despite another 8–4–2 season in 1971, the Raiders failed to win the division or achieve a playoff berth.


Raiders ownership

In 1972, while managing general partner Valley was attending the 1972 Summer Olympics in Munich, Davis drafted a revised partnership agreement that made him the new managing general partner, with near-absolute control over team operations. McGah signed the agreement. Since two of the team's three general partners had voted in favor of the agreement, it was binding under California partnership law at the time. Valley sued to overturn the agreement once he returned to the country but was unsuccessful. Valley sold his interest in 1976 and from that point none of the other partners played any role in the team's operations, despite the fact that Davis did not acquire a majority interest in the Raiders until 2005, when he bought the shares held by McGah's family (McGah died in 1983). At the time of his death, Davis owned about 67% of the team. In addition to serving as owner, Davis effectively served as his own general manager until his death — longer than any football operations chief in the league at the time. When he died, he was one of three NFL owners who had the title or powers of general manager, the others being
Jerry Jones Jerral Wayne Jones (born October 13, 1942) is an American businessman who has been the owner, president, and general manager of the Dallas Cowboys of the National Football League (NFL) since February 1989. Early life Jones was born in Los Ange ...
of the
Dallas Cowboys The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divi ...
and Mike Brown of the Cincinnati Bengals. Davis was long recognized as one of the most hands-on owners in professional sports and reportedly had more authority over day-to-day operations than any other owner in the league. Davis was known throughout the league as a maverick and dressed the part. By the time he had taken complete control of the Raiders, he had assumed his classic image—slicked-back hair in a 1950s-style
ducktail The ducktail is a men's haircut style popular during the 1950s. It is also called the duck's tail, duck's ass, duck's arse, or simply D.A. and is also described as slicked back hair. The hair is pomaded (greased), combed back around the sides, a ...
, dark sunglasses, tracksuits and Brooklyn-tinged speech ("the Raiduhs"). With Davis in control, the Raiders became one of the most successful teams in all of professional sports. From 1967 to 1985, the team won 13 division championships, one AFL championship (1967), three Super Bowls ( XI, XV and XVIII) and made 15 playoff appearances. Though the Raiders have fallen on hard times in recent years, going 37–91 from 2003 to 2010, they are one of only five teams to play in the Super Bowl in four different decades, the others being the Pittsburgh Steelers, New England Patriots, New York Giants and
Denver Broncos The Denver Broncos are a professional American football franchise based in Denver. The Broncos compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The team is headquar ...
. In 1992, Davis was inducted into the
Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional American football, located in Canton, Ohio. Opened on September 7, , the Hall of Fame enshrines exceptional figures in the sport of professional football, including players, coa ...
as a Team and League Administrator and was presented by
John Madden John Earl Madden (April 10, 1936 – December 28, 2021) was an American football coach and sports commentator in the National Football League (NFL). He served as the head coach of the Oakland Raiders from 1969 to 1978, who he led to eight pl ...
. Davis was chosen by a record nine Pro Football Hall of Fame inductees to present them at the Canton, Ohio ceremony:
Lance Alworth Lance Dwight Alworth (born August 3, 1940), nicknamed “Bambi”, is an American former professional football player who was a wide receiver for the San Diego Chargers of the American Football League (AFL) and National Football League (NFL) an ...
,
Jim Otto James Edwin Otto (born January 5, 1938) is an American former professional football player who played as a center for the Oakland Raiders of the American Football League (AFL) and National Football League (NFL) for 15 seasons. He played colle ...
,
George Blanda George Frederick Blanda (September 17, 1927 – September 27, 2010) was an American football placekicker and quarterback who played professionally in the American Football League (AFL) and National Football League (NFL). Blanda played 26 seaso ...
, Willie Brown,
Gene Upshaw Eugene Thurman Upshaw Jr. (August 15, 1945 – August 20, 2008), also known as "Uptown Gene" and "Highway 63", was an American professional football player for the Oakland Raiders of the American Football League (AFL) and later the National Foot ...
,
Fred Biletnikoff Frederick S. Biletnikoff (born February 23, 1943) is a former American football player and coach. He was a wide receiver for the Oakland Raiders in the American Football League (AFL) and National Football League (NFL) for fourteen seasons and ...
,
Art Shell Arthur Lee Shell Jr. (born November 26, 1946) is an American former professional football player in the American Football League (AFL) and later in the National Football League (NFL), a Hall of Fame offensive tackle and a two-time former head co ...
,
Ted Hendricks Theodore Paul Hendricks (born November 1, 1947), nicknamed "the Mad Stork", is a former professional football player who played as an outside linebacker for 15 seasons with the Baltimore Colts, Green Bay Packers, and the Oakland/Los Angeles R ...
and Madden. In 2007, Davis sold a minority stake in the Raiders for $150 million and said that he would not retire until he won two more Super Bowls or died. Davis' generosity was legendary when it came to helping former players in need, although he routinely did so without fanfare. His philosophy was: once a Raider, always a Raider.


Legal battles

Davis was long considered one of the most controversial owners in the NFL and was involved in multiple lawsuits involving Los Angeles, Oakland,
Irwindale Irwindale is a city in the San Gabriel Valley, in Los Angeles County, California. The population was 1,422 at the 2010 census, down from 1,446 at the 2000 census. The ZIP Codes serving the area are 91010, which is shared with Duarte, 91702, w ...
and the NFL. In 1980, he attempted to move the Raiders to Los Angeles but was blocked by a court injunction. In response, Davis filed an antitrust lawsuit against the NFL and his team won the Super Bowl. In June 1982 a federal district court ruled in Davis' favor and the team relocated to Los Angeles for the 1982 NFL season. When the upstart
United States Football League The United States Football League (USFL) was a professional American football league that played for three seasons, 1983 through 1985. The league played a spring/summer schedule in each of its active seasons. The 1986 season was scheduled to be ...
filed its antitrust suit in 1986, Davis was the only NFL owner who sided with the USFL. In 1995, after being unable to secure a new stadium in the Los Angeles area and when a proposed move to
Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...
that involved Davis taking ownership of the
Sacramento Kings The Sacramento Kings are an American professional basketball team based in Sacramento, California. The Kings compete in the National Basketball Association (NBA) as a member of the Western Conference Pacific Division. The Kings are the oldest ...
fell apart, Davis moved the team back to Oakland then sued the NFL, claiming the league sabotaged the team's effort to build a stadium at
Hollywood Park Hollywood Park may refer to: Places United States * Hollywood Memorial Park Cemetery in Los Angeles, California * Hollywood Park, Chicago, a neighborhood in North Park, Chicago, Illinois * Hollywood Park, Inglewood, an entertainment complex and m ...
in Inglewood by not doing enough to help the team move from the antiquated Los Angeles Memorial Coliseum to a new stadium complete with
luxury suites The luxury box (or skybox) and club seating constitute the most exclusive class of seating in arenas and stadiums, and generate much higher revenues than regular seating. Club ticketholders often receive exclusive access to an indoor part of t ...
. The NFL won a verdict in 2001, but Los Angeles County Superior Court Judge Richard Hubbell ordered a new trial amid accusations that one juror was biased against the team and Davis and that another juror committed misconduct. A state appeals court later overturned that decision. The case was thrown out in 2007 when the
California Supreme Court The Supreme Court of California is the highest and final court of appeals in the courts of the U.S. state of California. It is headquartered in San Francisco at the Earl Warren Building, but it regularly holds sessions in Los Angeles and Sac ...
unanimously ruled that the verdict against the Raiders stood. This was the last of several lawsuits the Raiders had outstanding against the league and its stadium landlords. In the mid-1990s, Davis sued the NFL on behalf of the Raiders, claiming the Raiders had exclusive rights to the Los Angeles market, even though the Raiders were in Oakland. Davis and the Raiders lost the lawsuit. In 2007,
NFL Films NFL Productions, LLC, doing business as NFL Films, is the film and television production company of the National Football League. It produces commercials, television programs, feature films, and documentaries for and about the NFL, as well as ...
chose the feud between Davis and the NFL/Pete Rozelle as their number 1 greatest feud in NFL history on the
NFL Network NFL Network (occasionally abbreviated on-air as NFLN) is an American sports-oriented pay television network owned by the National Football League (NFL) and is part of NFL Media, which also includes NFL.com, NFL Films, NFL Mobile, NFL Now and NF ...
's Top Ten Feuds, citing almost a half-century of animosity between Davis and the league. Some believe that the root of Davis' animosity towards the NFL and his former co-owners in the AFL was the surreptitious way they pushed the AFL-NFL merger behind his back. The feud was most recently chronicled in ''Al Davis vs. the NFL'', a documentary on the feud between Davis and Rozelle first broadcast by
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
on February 4, 2021, as part of its '' 30 for 30'' series. The film's narrative structure uses reconstructions of Davis and Rozelle to "tell" its story, using
deepfake Deepfakes (a portmanteau of " deep learning" and "fake") are synthetic media in which a person in an existing image or video is replaced with someone else's likeness. While the act of creating fake content is not new, deepfakes leverage powerfu ...
technology and extensive content from the
NFL Films NFL Productions, LLC, doing business as NFL Films, is the film and television production company of the National Football League. It produces commercials, television programs, feature films, and documentaries for and about the NFL, as well as ...
archives.


Early moves

Davis introduced the Raiders' signature colors silver and black in 1963 in a unilateral move as head coach and general manager. In 1966 as AFL Commissioner, Davis initiated a bidding war with the NFL over players. But it was his return to Oakland in 1967 that allowed him to reach his true calling. That season Davis made a number of roster moves, including landing Buffalo Bills
quarterback The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
Daryle Lamonica Daryle Pasquale Lamonica (July 17, 1941 – April 21, 2022) was an American football quarterback who played in the American Football League (AFL) and the National Football League (NFL) for 12 seasons, primarily with the Oakland Raiders. He spent ...
, a backup for starter Jack Kemp on two AFL champion Bills teams. Another move at first thought to be desperate was the signing of former
Houston Oilers The Houston Oilers were a professional American football team that played in Houston from its founding in 1960 to 1996 before relocating to Memphis, and later Nashville, Tennessee becoming the Tennessee Titans. The Oilers began play in 1960 a ...
QB
George Blanda George Frederick Blanda (September 17, 1927 – September 27, 2010) was an American football placekicker and quarterback who played professionally in the American Football League (AFL) and National Football League (NFL). Blanda played 26 seaso ...
, who was already 39 but was still a very solid placekicker, and had played on the first AFL champion teams with Houston, as well as for the Chicago Bears and Baltimore Colts before that. Davis identified Blanda as a mentor for Lamonica as well as a solid special teams man despite his advanced age. That year, he also drafted
guard Guard or guards may refer to: Professional occupations * Bodyguard, who protects an individual from personal assault * Crossing guard, who stops traffic so pedestrians can cross the street * Lifeguard, who rescues people from drowning * Prison ...
Gene Upshaw Eugene Thurman Upshaw Jr. (August 15, 1945 – August 20, 2008), also known as "Uptown Gene" and "Highway 63", was an American professional football player for the Oakland Raiders of the American Football League (AFL) and later the National Foot ...
, who would become the cornerstone of the Oakland offensive line well into the 1980s. Lamonica propelled the Raiders to a 13–1 won-loss record in the 1967–68 season, and they coasted to the league championship with a 40–7 victory over Houston, although they were defeated easily by the Green Bay Packers in Super Bowl II. Oakland under Davis would go on to win the two remaining AFL Western Division titles before the 1970
AFL–NFL merger The AFL–NFL merger was the merger of the two major professional American football leagues in the United States at the time: the National Football League (NFL) and the American Football League (AFL). It paved the way for the combined league, w ...
. During the first years of the new league format Oakland was a dominant franchise, winning the
AFC West The American Football Conference – Western Division or AFC West is one of the four divisions of the American Football Conference (AFC) in the National Football League (NFL). The division comprises the Denver Broncos, Kansas City Chiefs, Las ...
Division every year except 1971, and was kept out of the Super Bowls between 1970 and 1975 only by phenomenal Baltimore Colts,
Miami Dolphins The Miami Dolphins are a professional American football team based in the Miami metropolitan area. They compete in the National Football League (NFL) as a member team of the league's American Football Conference (AFC) East division. The team p ...
and Pittsburgh Steelers teams. Indeed, during the nine-year span from 1967 through 1975, the Raiders were eliminated by the team that won the Super Bowl on seven occasions (Green Bay in Super Bowl II at the end of the 1967 season,
Super Bowl III Super Bowl III was an American football game played on January 12, 1969 at the Orange Bowl in Miami, Florida. It was the third AFL–NFL Championship Game in professional American football, and the first to officially bear the trademark name "Su ...
champion New York in the 1968 AFL Championship Game, Super Bowl IV champion Kansas City in the 1969 AFL Championship Game, Super Bowl V champion Baltimore in the 1970 AFC Championship, Super Bowl VIII champion Miami in the 1973 AFC Championship Game, and Super Bowl IX and X champion Pittsburgh in the 1974 and 1975 AFC Championship Games). Finally, in 1976, the Raiders won their first title in
Super Bowl XI Super Bowl XI was an American football game between the American Football Conference (AFC) champion Oakland Raiders and the National Football Conference (NFC) champion Minnesota Vikings to decide the National Football League (NFL) champion for i ...
under Davis's homegrown head coach
John Madden John Earl Madden (April 10, 1936 – December 28, 2021) was an American football coach and sports commentator in the National Football League (NFL). He served as the head coach of the Oakland Raiders from 1969 to 1978, who he led to eight pl ...
. From 1970 to 1981 Oakland was able to reach the AFC Championship Game seven out of eleven years, and won two Super Bowls. They also captured additional division titles in that span.


Trading Stabler

In the 1980 offseason, star quarterback Ken Stabler attempted to renegotiate his contract with the Raiders. A veteran “gunslinger”, Stabler had won the Raiders' only title until then and had been a mainstay since his 1968 signing with the team as a protégé of Lamonica. Davis angered much of the Raider community by dealing him to the Oilers for quarterback
Dan Pastorini Dante Anthony Pastorini (born May 26, 1949) is a former American football quarterback who played in the National Football League (NFL) for 13 seasons, primarily with the Houston Oilers. He played college football at Santa Clara University and wa ...
, a trade many regarded as selfishly seeking revenge while strengthening the team's top AFC rival. Pastorini was injured in week 5, and the starting role fell to his backup,
Jim Plunkett James William Plunkett (born December 5, 1947) is a former American football quarterback who played in the National Football League (NFL) for sixteen seasons. He achieved his greatest professional success during his final eight seasons with the ...
. The former Heisman Trophy winning but little achieved professional led the Raiders to a first-place tie with San Diego for the best AFC West record and the wild card spot for their first playoff appearance since 1977. The Raiders defeated Stabler and the
Oilers Oiler may refer to: Ships * Replenishment oiler * Tanker (ship) Sports * Cape Breton Oilers, a former American Hockey League team * City Oilers, Ugandan basketball team * Edmonton Oilers, a National Hockey League team based in Edmonton, Alberta, ...
27–7 in the AFC wild card game and subsequently became the third second-place team to play in the Super Bowl, joining the 1969 Kansas City Chiefs and the 1975 Dallas Cowboys. They defeated the
Philadelphia Eagles The Philadelphia Eagles are a professional American football team based in Philadelphia. The Eagles compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team play ...
27–10 in Super Bowl XV, enabling them to become the very first wild-card team to ever win the Super Bowl. Davis had been a preseason goat in Oakland for the Stabler deal. The Raiders won the AFC semifinal game over the Browns 14–12 at Cleveland in one of the most exciting games, with a key interception of a Brian Sipe pass sealing victory in the freezing cold by Lake Erie. Then they defeated
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United State ...
34–27 on the road on their march to victory in Super Bowl XV in
New Orleans New Orleans ( , ,New Orleans
.


Marcus Allen benching

Marcus Allen Marcus LeMarr Allen (born March 26, 1960) is an American former football running back who played in the National Football League (NFL) for 16 seasons, primarily with the Los Angeles Raiders. Considered one of the greatest goal line and short- ...
, the most valuable player in the Raiders'
Super Bowl XVIII Super Bowl XVIII was an American football game played on January 22, 1984, at Tampa Stadium between the National Football Conference (NFC) champion and defending Super Bowl XVII champion Washington Redskins and the American Football Conference ( ...
victory, was ordered benched by Davis for two years following a contract dispute. Davis only commented, "He was a cancer on the team." Allen said that Davis "told me he was going to get me." He added that "I think he's tried to ruin the later part of my career. He's trying to stop me from going to the Hall of Fame. They don't want me to play." Davis called Allen's charges "fraudulent", and then-Raiders coach
Art Shell Arthur Lee Shell Jr. (born November 26, 1946) is an American former professional football player in the American Football League (AFL) and later in the National Football League (NFL), a Hall of Fame offensive tackle and a two-time former head co ...
said only he decided who plays. The Raiders released Allen in 1992, and he played the last five years of his 16-year,
Hall of Fame A hall, wall, or walk of fame is a list of individuals, achievements, or other entities, usually chosen by a group of electors, to mark their excellence or Wiktionary:fame, fame in their field. In some cases, these halls of fame consist of actu ...
career with the
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) West division. The ...
.


Davis deals Gruden

On February 18, 2002, Davis dealt his head coach Jon Gruden to the
Tampa Bay Buccaneers The Tampa Bay Buccaneers are a professional American football team based in Tampa, Florida. The Buccaneers compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) South division. The cl ...
in exchange for Tampa Bay's 2002 and 2003 first-round draft picks, 2002 and 2004 second-round draft picks, and $8 million in cash. His replacement, Bill Callahan, led Oakland to an 11–5 record and their third consecutive division championship. The Raiders reached Super Bowl XXXVII, where they faced Gruden, who led Tampa Bay to its first Super Bowl berth. The Buccaneers won in a 48–21 blowout, in a matchup that was termed the "Gruden Bowl". Seventeen years later, Gruden returned to the Raiders as head coach in 2018 after seven years with the Buccaneers and nine years with
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
, though he would be fired in 2021 as a result of emails leaked of Gruden making racist and sexist comments.


Losing years

Although it was not apparent at the time, the Raiders' loss in the Super Bowl would be Davis' last hurrah. The Raiders would never have another winning season under his ownership, suffering consecutive losing seasons from 2003 to 2010—the longest drought in franchise history. This included double-digit loss record seasons in seven consecutive years from 2003 to 2009. The team cycled through multiple head coaches. Their 2007 first overall draft pick, quarterback
JaMarcus Russell JaMarcus Trenell Russell (born August 9, 1985) is a former American football quarterback who played in the National Football League (NFL) for three seasons with the Oakland Raiders. Highly successful at LSU, where he was MVP of the 2007 Sugar ...
, was called "the biggest draft flop in NFL history" by FoxSports.com. Davis was largely blamed, and his motto of "Just win, baby!" was mocked by many. Russell was released by the Raiders in May 2010 and never played another down in the NFL. The 2011 Raiders' record was 2–2 at Davis' death. The day after his death, the Raiders defeated the Houston Texans 25–20 on a final play interception by
safety Safety is the state of being "safe", the condition of being protected from harm or other danger. Safety can also refer to the control of recognized hazards in order to achieve an acceptable level of risk. Meanings There are two slightly dif ...
Michael Huff Michael Wayne Huff, II (born March 6, 1983) is a former American football safety. He last played for the Denver Broncos of the National Football League (NFL). He played college football for the University of Texas, and was recognized as a conse ...
in the end zone. The Raiders finished the season with a record of 8–8 and missed the playoffs, after starting the season 7–4.


Civil rights and diversity

Davis breached several civil rights and diversity barriers during his career with the Raiders. In 1963, the Raiders were scheduled to play a preseason game in Mobile, Alabama. In protest of Alabama's segregation laws, Davis refused to allow the game to be played there and demanded the game be moved to Oakland. He also refused to allow the players to travel to cities to play games where the black and white players would have to stay in separate hotels. Davis was the first NFL owner to hire an African American head coach,
Art Shell Arthur Lee Shell Jr. (born November 26, 1946) is an American former professional football player in the American Football League (AFL) and later in the National Football League (NFL), a Hall of Fame offensive tackle and a two-time former head co ...
, and a female chief executive, Amy Trask. He also hired
Tom Flores Thomas Raymond Flores (born March 21, 1937) is a former American football coach and quarterback. After his retirement as a coach, he was a radio announcer for more than twenty years. Flores won a total of four Super Bowls in his playing and c ...
, the second Latino head coach in the league.


Head coaching record


Death

Davis died, aged 82, in his suite at the Hilton Hotel Oakland Airport at 2:45 a.m. PDT on October 8, 2011, in
Oakland, California Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast of the United States, West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third ...
. Nine days later, a private service and funeral was held for Davis, who was interred at Chapel of the Chimes. In the days following the funeral,
The Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newsp ...
obtained information pertaining to Davis' death. The
death certificate A death certificate is either a legal document issued by a medical practitioner which states when a person died, or a document issued by a government civil registration office, that declares the date, location and cause of a person's death, as ...
, issued by
Alameda County Alameda County ( ) is a county located in the U.S. state of California. As of the 2020 census, the population was 1,682,353, making it the 7th-most populous county in the state and 21st most populous nationally. The county seat is Oakland. Alam ...
, disclosed Davis had died from "an abnormal heart rhythm,
congestive heart failure Heart failure (HF), also known as congestive heart failure (CHF), is a syndrome, a group of signs and symptoms caused by an impairment of the heart's blood pumping function. Symptoms typically include shortness of breath, excessive fatigue, ...
and a heart muscle disease". Davis had previously undergone heart surgery in 1996. Davis was also afflicted with skin cancer and had undergone throat surgery in the days preceding his death. There was an outpouring of support and grief in the wake of Davis' death.
John Madden John Earl Madden (April 10, 1936 – December 28, 2021) was an American football coach and sports commentator in the National Football League (NFL). He served as the head coach of the Oakland Raiders from 1969 to 1978, who he led to eight pl ...
, who had remained close to Davis since their first meeting in 1966, lamented, "You don't replace a guy like that. No way. No damn way. You look at the things he's done that no one ever did before, being a scout, assistant coach, head coach, general manager, commissioner and owner." The Sunday following his death, the Oakland Raiders adorned their helmets with a sticker which read "Al" in Davis' memory. A league-wide
moment of silence A moment of silence (also referred to as a minute's silence or a one-minute silence) is a period of silent contemplation, prayer, reflection, or meditation. Similar to flying a flag at half-mast, a moment of silence is often a gesture of ...
was also observed. Despite the widespread remembrance of his accomplishments, Davis' position as a controversial figure lives on as part of his legacy. Sportswriter
Rick Reilly Richard Paul Reilly (born February 3, 1958) is an American sportswriter. Long known for being the "back page" columnist for ''Sports Illustrated'', Reilly moved to ESPN on June 1, 2008, where he was a featured columnist for ESPN.com and wrote t ...
was particularly adamant that the questionable personnel decisions Davis made later in his career and his arrogant, brash personality should not be forgotten amidst sportswriters' praise of him as an innovative owner. Davis was survived by his wife, Carol, and their only child,
Mark Mark may refer to: Currency * Bosnia and Herzegovina convertible mark, the currency of Bosnia and Herzegovina * East German mark, the currency of the German Democratic Republic * Estonian mark, the currency of Estonia between 1918 and 1927 * F ...
, a graduate of
California State University, Chico California State University, Chico, or commonly, Chico State, is a public university in Chico, California. Founded in 1887, it is the second oldest campus in the California State University system. As of the fall 2020 semester, the university h ...
. Mark assumed his father's old title of managing general partner of the Raiders and with his mother owns the majority of the team. Both Mark and Carol represent the Raiders in owners' meetings. Carol suffered a serious heart attack in 1979 and was hospitalized for three weeks but was able to make a complete recovery. Al Davis' mother Rose had lived to age 103. She died in 2001, having outlived her husband Lou by 40 years.


The "11th man"

The day after Davis' death, the Raiders played the Houston Texans. Oakland was leading the game, 25–20, late in the fourth quarter. On the final play of the game, Raider free safety
Michael Huff Michael Wayne Huff, II (born March 6, 1983) is a former American football safety. He last played for the Denver Broncos of the National Football League (NFL). He played college football for the University of Texas, and was recognized as a conse ...
intercepted Texan quarterback
Matt Schaub Matthew Schaub (born June 25, 1981) is a former American football quarterback who played for 17 seasons in the National Football League (NFL). He played college football for the Virginia Cavaliers, and was drafted by the Atlanta Falcons in the th ...
in the end zone to preserve the victory. The Raiders had only 10 defensive players on the field for the play. The play was referred to as the "Divine Interception" with media speculating that Davis was the 11th player on the field in spirit. Raiders coach
Hue Jackson Hue Jackson (born October 22, 1965) is an American football coach who is the head football coach at Grambling State University. An offensive assistant at both the collegiate and professional levels, he held coordinator positions in the Nation ...
said Al Davis "had his hand on that ball." Jackson was highly emotional in victory, as well as Davis's son
Mark Davis Mark Davis may refer to: Entertainers *Mark Davis (talk show host), American radio talk show host * Mark Jonathan Davis (born 1965), American actor/singer and creator of Richard Cheese *Mark Davis, American bassist and founding member for the band ...
. Jackson said, "One thing coach
avis Avis is Latin for bird and may refer to: Aviation *Auster Avis, a 1940s four-seat light aircraft developed from the Auster Autocrat (abandoned project) *Avro Avis, a two-seat biplane *Scottish Aeroplane Syndicate Avis, an early aircraft built by ...
always taught me was he said: 'Hue, don't believe in plays. Believe in players and eventually the players will make plays for you.' And that's what I did. I could just hear him saying that to me the whole time. Believe in your players and not the plays." "We know he's looking down on us right now," Hue said. "This win is for him. I appreciate everything he's done for this organization. He's never gone in our eyes. We'll never let him go. He's with us."


The Al Davis Memorial Torch

After Davis' death, Mark Davis and the Raiders created the Al Davis Memorial Torch. There are currently two such torches: the original torch is a gas-operated torch that was brought out on game days at the
Oakland Coliseum Oakland Coliseum, currently branded as RingCentral Coliseum, is a stadium in Oakland, California. It is part of the Oakland–Alameda County Coliseum Complex, with the adjacent Oakland Arena, near Interstate 880. The Coliseum is the home b ...
, and was lit by a former Raiders player or coach prior to each Raider home game. That individual would then also sign the back or one of the side panels of the torch. When the team relocated to
Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
in 2020, the torch from the Coliseum was moved to and placed in front of the team's new headquarters in Henderson, Nevada, with the player-signed side and back panels being put on display at Allegiant Stadium, where an tall torch (that rises above the main concourse) was built. The Allegiant Stadium Al Davis Memorial Torch is the largest 3D printed object in the world.


Accolades

In 2003, Davis was inducted into the
Southern California Jewish Sports Hall of Fame The Southern California Jewish Sports Hall of Fame, in Beverly Hills, California, is a hall of fame dedicated to honoring American Jewish athletes, other sports personalities, and teams from Southern California who have distinguished themselves ...
.


See also

*
History of the Oakland Raiders History (derived ) is the systematic study and the documentation of the human activity. The time period of event before the invention of writing systems is considered prehistory. "History" is an umbrella term comprising past events as well ...
*
History of the Los Angeles Raiders History (derived ) is the systematic study and the documentation of the human activity. The time period of event before the invention of writing systems is considered prehistory. "History" is an umbrella term comprising past events as well ...


Notes


References


Bibliography

* * * * * * * *


External links


Las Vegas Raiders biography

How the Influence of Al Davis Shaped the Modern NFL
by
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twi ...
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