aisle411 Inc. is a
St. Louis based company that has developed a
consumer service called aisle411, which allows customers to use their phones to find products in stores. Founded in 2008 by
Nathan Pettyjohn (Founder) and
Matthew Kulig (Co-Founder), aisle411 entered the market in August 2009 with a mobile service that allowed consumers to search retail stores for product locations inside stores using their
mobile phones.
History
In August 2009, aisle411 launched its original product location service in the
St. Louis and
Springfield, MO areas, servicing
Ace Hardware
Ace Hardware Corporation is an American hardware retailers' cooperative based in Oak Brook, Illinois, United States. It is the world's largest hardware retail cooperative, and the largest non-grocery American retail cooperative.
Founded in 1924 ...
and
Price Cutter stores . In 2010, aisle411 launched its mobile smartphone service with
Shop 'n Save
Shop ’n Save was a grocery store chain in the Greater St. Louis market with 36 stores at its peak. The company, headquartered in Kirkwood, Missouri, was a wholly owned subsidiary of SuperValu, based in Eden Prairie, Minnesota.
SuperValu also ...
, a grocery chain owned by
Supervalu and
Schnucks grocery stores in the St. Louis, MO area. In September 2011,
WinCo Foods
WinCo Foods, Inc. is a privately held, majority employee-owned American supermarket chain based in Boise, Idaho, with retail stores in Arizona, California, Idaho, Montana, Nevada, Oklahoma, Oregon, Texas, Utah, and Washington. It was founded in ...
partnered with aisle411 to deploy its technology to all its 79 stores. In December 2011,
Hy-Vee
Hy-Vee, Inc. () is an employee-owned chain of supermarkets in the Midwestern and Southern United States, with more than 280 locations in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin, and soon Indiana, Kentucky, ...
, a grocery chain of 235 store locations launched the aisle411 platform within their mobile
iPhone and
Android
Android may refer to:
Science and technology
* Android (robot), a humanoid robot or synthetic organism designed to imitate a human
* Android (operating system), Google's mobile operating system
** Bugdroid, a Google mascot sometimes referred to ...
applications allowing shoppers to map products, lists, and weekly ads. In September 2012,
Walgreens launched the aisle411 platform in its iPhone and Android mobile applications, making Walgreens in-store inventory searchable and mappable in over 7,800 locations.
In September 2012, aisle411 acquired the technology assets o
WiLocate adding indoor mobile device positioning technology to its service offering.
In September 2013, aisle411 raised $6.3 million in its first round of financing - led by St. Louis-based Cultivation Capital - to help the company scale, meet demand and expand retail partnerships.
Billiken Angels Network Billiken Angels Network (BAN) is an organization of angel investors based in St. Louis, Missouri, that provides equity capital for growing companies, from seed stage to later stages of growth, in any industry, including high technology, medical and ...
has also invested in aisle411.
Services
aisle411 allows consumers with
Smart Phones to pull up a map pinpointing the aisle and location of the object of their desire in a particular store. The aisle411 platform is made available for licensing to retailers, and 3rd parties through an API and Map SDK. Shoppers can also use the app to scan
barcodes to read product reviews and find out about in-store
discounts
Discounting is a financial mechanism in which a debtor obtains the right to delay payments to a creditor, for a defined period of time, in exchange for a charge or fee.See "Time Value", "Discount", "Discount Yield", "Compound Interest", "Efficie ...
and promotions. aisle411 went live in the
iTunes Store around Thanksgiving.
References
External links
Official websit
www.aisle411.com
Promotion and marketing communications
Marketing companies established in 2008
Software companies established in 2008
Companies based in St. Louis
2009 establishments in Missouri
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