Hymmi Lenita Aulikki Airisto (born 1 January 1937 in

Helsinki Helsinki ( or ; ; sv, Helsingfors, ) is the Capital city, capital, primate city, primate, and List of cities and towns in Finland, most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of U ...

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

) is a Finnish

business leader Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separat ...

, promoter of Finnish industrial and cultural

export An export in international trade is a good produced in one country that is sold into another country or a service provided in one country for a national or resident of another country. The seller of such goods or the service provider is an ...

s, TV

journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalism ...

and

author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...

Biography

Maiden of Finland

Airisto began her public career in 1954, when she became Maiden of Finland, nominated by the Disabled War Veterans' Association of Finland. Her duties involved raising funds for the rehabilitation of men, who had been severely wounded in the

Winter War The Winter War,, sv, Vinterkriget, rus, Зи́мняя война́, r=Zimnyaya voyna. The names Soviet–Finnish War 1939–1940 (russian: link=no, Сове́тско-финская война́ 1939–1940) and Soviet–Finland War 1 ...

and

Continuation War The Continuation War, also known as the Second Soviet-Finnish War, was a conflict fought by Finland and Nazi Germany against the Soviet Union from 1941 to 1944, as part of World War II.; sv, fortsättningskriget; german: Fortsetzungskrieg. A ...

in the late 1930s and early 1940s, to help them return to a normal life.

Education

Working as a fashion model gained Airisto the financial means for pursuing academic studies in Finland and abroad. She earned a Bachelor of Science, BSc degree from the Swedish-speaking

Hanken School of Economics Hanken School of Economics (Swedish: ''Svenska handelshögskolan,'' also known as Hanken) is a business school in Finland with two locations, Helsinki and Vaasa. Founded in 1909, it is the oldest business school in Finland, and one of the oldest i ...

in Helsinki, Finland, and studied TV journalism at the

BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...

and

ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...

studios in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, with

RTF RTF may refer to: Organisations * African Union Regional Task Force, the military operation of the RCI-LRA, 2011–2018. * Radiodiffusion-Télévision Française, a broadcaster in France, 1949–1964 * Russian Tennis Federation, the national gover ...

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

and with German TV channels in

Hamburg (male), (female) en, Hamburger(s), Hamburgian(s) , timezone1 = Central (CET) , utc_offset1 = +1 , timezone1_DST = Central (CEST) , utc_offset1_DST = +2 , postal ...

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...

and

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...

. Airisto also studied at

Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

. Her studies concluded with practical experience at various TV studios in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

, including an internship with the show of

Steve Allen Stephen Valentine Patrick William Allen (December 26, 1921 – October 30, 2000) was an American television personality, radio personality, musician, composer, actor, comedian, and writer. In 1954, he achieved national fame as the co-cre ...

. He also asked her to join him live on air to tell American TV viewers about Finland and Finns on the

NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...

channel.

Career

Airisto had a career as a TV journalist for over 30 years, and she has appeared on more than 300 prime time current affairs shows over the years. She has also produced, designed and carried out export promotions for both individual companies and the export industry in general all around the world, the first promotion campaigns aimed at the international media and customers taking place in the 1960s. Airisto has also given lectures based on her several books at universities, schools of economics and other academic educational institutions for many years.

Accolades

In 2008, Airisto's influence in Finland was verified by a survey commissioned from Taloustutkimus – she ranked among the ten most influential women in the country. Airisto has also been nominated as ''Woman of the Year'' and decorated with the Knight, First Class of the Order of the Lion of Finland.

Other

Airisto is a very public figure who often has been an opinion-maker in even very mundane things, such as style and etiquette. She is arguably best known to the public for having made wearing tennis socks with a suit socially unacceptable in Finland in the 1980s, a practice that up to then was a common practice for Finnish businessmen abroad. Later she has among other things criticized politicians, such as

Matti Vanhanen Matti Taneli Vanhanen (; born 4 November 1955) is a Finnish politician who served as Prime Minister of Finland from 2003 to 2010. He was also Chairman of the Centre Party and President of the European Council in 2006. In his earlier career, h ...

, for insufficient language skills.Lehti: Lenita Airisto haukkuu Vanhasen kielitaidon – http://www.mtv3.fi/viihde/uutiset/muut.shtml/833843/lehti-lenita-airisto-haukkuu-vanhasen-kielitaidon

References

Sources

Official Homepage
{{DEFAULTSORT:Airisto, Lenita 1937 births Living people Businesspeople from Helsinki Finnish female models 20th-century Finnish journalists Finnish writers Knights First Class of the Order of the Lion of Finland Finnish women in business Miss Universe 1954 contestants Finnish women journalists Beauty pageant hosts Models from Helsinki