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Air Canada Rouge, ''Rouge'' meaning "red" in
French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...
, is a subsidiary of
Air Canada Air Canada is the flag carrier and the largest airline of Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocea ...
. It is fully integrated into the Air Canada mainline and
Air Canada Express Air Canada Express is a brand name of regional feeder flights for Air Canada that are subcontracted to other airlines. As of March 2021, Jazz Aviation is the sole operator of Air Canada Express. They primarily connect smaller cities with Air Can ...
networks; flights are sold with AC flight numbers but are listed as "operated by Air Canada Rouge" (similar to regional flights operated under the Air Canada Express banner).


History

The airline was launched in December 2012 and began services on July 1, 2013. The first destination was
Athens, Greece Athens ( ; el, Αθήνα, Athína ; grc, Ἀθῆναι, Athênai (pl.) ) is both the capital city, capital and List of cities and towns in Greece, largest city of Greece. With a population close to four million, it is also the seventh List ...
, from Toronto and Montreal, as part of the Air Canada Leisure Group to compete more efficiently with
Air Transat Air Transat is a Canadian airline based in Montreal, Quebec. Founded in 1986, it is the country's third-largest airline behind Air Canada and WestJet, operating scheduled and charter flights serving 60 destinations in 25 countries. Air Transa ...
, Sunwing, and
WestJet WestJet Airlines Ltd. is a Canadian airline headquartered in Calgary, Alberta, near Calgary International Airport. It is the second-largest Canadian airline, behind Air Canada, operating an average of 777 flights and carrying more than 66,130 ...
in the leisure and vacation travel market, largely operating routes to
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...
, the Caribbean, and the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
. At the time of the launch, it had a fleet of four aircraft, two Airbus A319s and two Boeing 767s, transferred from the parent company. Its fleet expanded to 28 aircraft within 18 months and was expected to reach 16
Boeing 767 The Boeing 767 is an American wide-body aircraft developed and manufactured by Boeing Commercial Airplanes. The aircraft was launched as the 7X7 program on July 14, 1978, the prototype first flew on September 26, 1981, and it was certified on ...
s, 20
Airbus A319 The Airbus A319 is a member of the Airbus A320 family of short- to medium-range, narrow-body, commercial passenger twin-engine jet airliners manufactured by Airbus. The A319 carries 124 to 156 passengers and has a maximum range of . Final asse ...
s and five
Airbus A321 The Airbus A321 is a member of the Airbus A320 family of short to medium range, narrow-body, commercial passenger twin engine jet airliners; it carries 185 to 236 passengers. It has a stretched fuselage which was the first derivative of the ba ...
s by mid-2016. By early September 2016, the airline had expanded its
Boeing 767 The Boeing 767 is an American wide-body aircraft developed and manufactured by Boeing Commercial Airplanes. The aircraft was launched as the 7X7 program on July 14, 1978, the prototype first flew on September 26, 1981, and it was certified on ...
fleet to 19 aircraft. On March 24, 2014, Air Canada announced plans for Air Canada Rouge to expand into Western Canada beginning in Spring 2014, to serve predominantly leisure markets from Vancouver and Calgary to Los Angeles, San Francisco, Las Vegas, Phoenix, Palm Springs, Honolulu, Maui and Anchorage. A seasonal service from Vancouver to Osaka/Kansai started in May 2015. In December 2015 new routes were announced including
Toronto Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most pop ...
to
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at th ...
,
Fort Myers Fort Myers (or Ft. Myers) is a city in southwestern Florida and the county seat and commercial center of Lee County, Florida, United States. The Census Bureau's Population Estimates Program calculated that the city's population was 92,245 in ...
,
Charlottetown Charlottetown is the capital and largest city of the Canadian province of Prince Edward Island, and the county seat of Queens County. Named after Queen Charlotte, Charlottetown was an unincorporated town until it was incorporated as a city i ...
, and Deer Lake. Year-round routes include
Toronto Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most pop ...
and
Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...
to
Fort Lauderdale A fortification is a military construction or building designed for the defense of territories in warfare, and is also used to establish rule in a region during peacetime. The term is derived from Latin ''fortis'' ("strong") and ''facere'' ...
;
Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...
to
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at th ...
;
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. Th ...
to
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United States ...
and
Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley of ...
; and
Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, maki ...
to Phoenix. In May 2020, amidst the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
,
Air Canada Air Canada is the flag carrier and the largest airline of Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocea ...
announced the retirements of 79 aircraft among its mainline and Rouge fleets. This included
Boeing 767 The Boeing 767 is an American wide-body aircraft developed and manufactured by Boeing Commercial Airplanes. The aircraft was launched as the 7X7 program on July 14, 1978, the prototype first flew on September 26, 1981, and it was certified on ...
, Embraer 190, and
Airbus A319 The Airbus A319 is a member of the Airbus A320 family of short- to medium-range, narrow-body, commercial passenger twin-engine jet airliners manufactured by Airbus. The A319 carries 124 to 156 passengers and has a maximum range of . Final asse ...
aircraft. Air Canada Rouge was significantly affected, as the airline lost all 25 767s, and 2 A319s, leaving it with only 18 A320/ A321, and 20
Airbus A319 The Airbus A319 is a member of the Airbus A320 family of short- to medium-range, narrow-body, commercial passenger twin-engine jet airliners manufactured by Airbus. The A319 carries 124 to 156 passengers and has a maximum range of . Final asse ...
as their fleet. This means the airline will no longer be able to reach some of its destinations in Europe, such as
Budapest Budapest (, ; ) is the capital and most populous city of Hungary. It is the ninth-largest city in the European Union by population within city limits and the second-largest city on the Danube river; the city has an estimated population ...
or
Zagreb Zagreb ( , , , ) is the capital and largest city of Croatia. It is in the northwest of the country, along the Sava river, at the southern slopes of the Medvednica mountain. Zagreb stands near the international border between Croatia and Sl ...
. Plans are in the works to continue to fly to some European destinations that are in range of these narrowbody aircraft. As of February 2021, the airline removed most of its Central and Eastern European destinations from their schedule, e.g.
Warsaw Warsaw ( pl, Warszawa, ), officially the Capital City of Warsaw,, abbreviation: ''m.st. Warszawa'' is the capital and largest city of Poland. The metropolis stands on the River Vistula in east-central Poland, and its population is official ...
and
Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north ...
due to a lack of suitable aircraft. Air Canada Rouge service was suspended from 9 February 2021 to 7 September 2021 to adhere to new travel rules by the government aimed at reducing non-essential travel.


Destinations

Air Canada Rouge serves leisure destinations in the Caribbean,
Central America Central America ( es, América Central or ) is a subregion of the Americas. Its boundaries are defined as bordering the United States to the north, Colombia to the south, the Caribbean Sea to the east, and the Pacific Ocean to the west. ...
,
Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...
predominantly, and the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
with all former routes to
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...
and
South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere at the northern tip of the continent. It can also be described as the souther ...
being cancelled after the retirement of the
Boeing 767-300ER The Boeing 767 is an American wide-body aircraft developed and manufactured by Boeing Commercial Airplanes. The aircraft was launched as the 7X7 program on July 14, 1978, the prototype first flew on September 26, 1981, and it was certified o ...
s.


Fleet


Current fleet

As of July 2022, the Air Canada Rouge fleet consists of an all-Airbus registered aircraft:


Former fleet

*
Boeing 767-300ER The Boeing 767 is an American wide-body aircraft developed and manufactured by Boeing Commercial Airplanes. The aircraft was launched as the 7X7 program on July 14, 1978, the prototype first flew on September 26, 1981, and it was certified o ...


Service concept


Seating

The Air Canada Rouge Airbus A319 has 16 more seats than a regular Air Canada Airbus A319Aircraft Summary
seatguru.com. Retrieved July 27, 2015.
with 136 seats, the first four rows being for Rouge Plus and Premium Rouge passengers. The former Air Canada Rouge Boeing 767-300ER carried 71 more passengers than most regular Air Canada Boeing 767-300ER aircraft, with 282 seats. Of these 223 were economy, 35 Rouge Plus and 24 Premium Rouge. The 29-inch seat pitch on their A320 series aircraft is one of the smallest in North America, resulting in less leg room than on most other comparable aircraft.


Entertainment

Air Canada Rouge is equipped with a wireless streaming entertainment system, called Player, that passengers can use directly on their personal devices, such as
Apple iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
and
Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...
devices, as well as laptops. All Air Canada Rouge aircraft are equipped with Wi-Fi provided by
Intelsat Intelsat S.A. (formerly INTEL-SAT, INTELSAT, Intelsat) is a multinational satellite services provider with corporate headquarters in Luxembourg and administrative headquarters in Tysons Corner, Virginia, United States. Originally formed as ...
(formerly Gogo Wi-Fi). In November 2022, Air Canada announced that Wi-Fi would be offered complimentary to customers flying in the Premium Rouge cabin.


On-board services

The baggage policy is the same as Air Canada's. Flights to and from Europe have complimentary food and drink service with for-purchase alcoholic drinks. A buy-on-board food offering in line with the mainline service exists for all other flights.flyrouge.com
retrieved 15 February 2018


References


External links

* {{Airlines of Canada Air Canada Canadian companies established in 2012 Airlines established in 2012 Low-cost carriers Canadian brands Star Alliance affiliate members