AirTran Holdings, Inc.
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AirTran Holdings () was a Nevada corporation, based in
Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...
, United States, that operated as an
airline An airline is a company that provides civil aviation, air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or Airline alliance, alliances with other airlines for ...
holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
. Its primary asset was
AirTran Airways AirTran Airways was a low-cost U.S. airline that was originally headquartered in Orlando, Florida, and ceased operation following its acquisition by Southwest Airlines. AirTran Airways was established in 1993 as Conquest Sun Airlines by the ...
until
Southwest Airlines Southwest Airlines Co., typically referred to as Southwest, is one of the major airlines of the United States and the world's largest low-cost carrier. It is headquartered in Dallas, Texas, and has scheduled service to 121 destinations in the U ...
acquired AirTran on May 2, 2011.


History

After the large amount of negative publicity surrounding the Flight 592 disaster,
ValuJet Airlines ValuJet Airlines, later known as AirTran Airlines after joining forces with AirTran Airways, was an ultra low-cost U.S. airline, headquartered in unincorporated Clayton County, Georgia, that operated regularly scheduled domestic and internat ...
suffered serious financial problems. On July 10, 1997, ValuJet announced it would merge with the much smaller Airways Corporation, the owner of
Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...
based
AirTran Airways AirTran Airways was a low-cost U.S. airline that was originally headquartered in Orlando, Florida, and ceased operation following its acquisition by Southwest Airlines. AirTran Airways was established in 1993 as Conquest Sun Airlines by the ...
. In November 1997, AirTran Holdings announced it would move its headquarters to Airways' existing headquarters in Orlando from Atlanta; on November 17, 1997, Airways Corporation and ValuJet completed their merger and the name ValuJet was dropped. On January 11, 1999, Joseph Leonard was elected as the chairman, president and chief executive officer of the company. On August 15, 2001, AirTran stock began trading on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed c ...
.


Proposed AirTran Holding acquisition of Midwest Air Group

In December 2006, AirTran Holdings made public that in December 2005 it had approached the board of directors of
Midwest Air Group Midwest Air Group, Inc. (formerly listed AMEX:MEH) is an American airline holding company based in Oak Creek. Wisconsin Oak Creek, Wisconsin which owned Midwest Airlines which previously operated as Midwest Express Airlines. It was ultimately contr ...
—owner of
Midwest Airlines Midwest Airlines (formerly Midwest Express) was a U.S.-based airline headquartered in Oak Creek, Wisconsin, that operated from Milwaukee Mitchell International Airport between 1984 and 2010. For a short time, it also operated as a brand of ...
and
Skyway Airlines Skyway Airlines was an American ramp and aircraft ground handling services and catering company based in Oak Creek, Wisconsin. Until April 5, 2008, it operated as a regional airline and banner carrier exclusively for Midwest Express Airlines (whic ...
which operates as
Midwest Connect Midwest Connect was the brand name for the regional airline service of Midwest Airlines, rather than a certificated airline carrier. Skyway Airlines was the sole operator of Midwest Connect since its inception in 1989, until SkyWest Airlines be ...
—and had asked the board negotiate a sale of the company. That AirTran offer in 2005 was rebuffed by Midwest's board, which also rebuffed a second offer in late 2006. In December 2006, AirTran disclosed the rejection of both offers in hopes of bringing shareholder pressure on Midwest's board to reconsider, which the board recommended that shareholders reject. On December 13, 2006, AirTran announced that it had made an offer to acquire Midwest Airlines, another operator of the Boeing 717. The offer has since been rejected by the Midwest board. On January 11, 2007, AirTran sweetened its offer for Midwest to $13.25 a share from $11.25 a share, valued at
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
290 million, or a 24% premium over Midwest's trading price at the time, and AirTran took its renewed bid directly to Midwest shareholders, bypassing Midwest's board of directors; with an offer that expires on April 11, 2007. On April 2, 2007 AirTran raised its bid to $15 a share, in what CEO Joe Leonard called AirTran's final bid. In response to AirTran's overtures, Midwest Air Group has stated publicly that it believes that it can maximize shareholder value as a stand-alone company. Midwest Air Group has said that the latest AirTran proposal rejected by its board of directors significantly undervalued Midwest and did not reflect the long-term opportunity inherent in its strategic growth plan. The company also has reiterated that its strategic business plan will offer superior value to shareholders by capitalizing on current industry conditions while remaining true to Midwest's commitment to customer service excellence. On January 11, 2007, AirTran Holdings increased its bid for Midwest to $345 million in cash and stock, an 18% increase from their previous offer. On April 2, 2007, AirTran again raised its bid for Midwest to $389 million in cash and stock ($9 in cash and .5842 shares of AirTran stock totaling $15 a share). CEO Joe Leonard stated that this would be AirTran's final bid. In May 2007, an independent securities expert William McGinnis, CFA, published an analysis of board of directors responsibilities related to hostile takeover offers. He utilized the AirTran offers for Midwest Airlines as the basis for this case study which is availabl
here
AirTran was successful in having its slate of 3 board members elected to the Midwest Air Group's board of directors in the election on June 14, 2007 at the Midwest annual meeting. On August 12, 2007, it was announced that AirTran had lost the bid for Midwest. A private equity group, headed by
TPG Capital TPG Inc., previously known as Texas Pacific Group and TPG Capital, is an American investment company based in Fort Worth, Texas. The private equity firm is focused on leveraged buyouts and growth capital. TPG manages investment funds in growth c ...
and including
Northwest Airlines Northwest Airlines Corp. (NWA) was a major American airline founded in 1926 and absorbed into Delta Air Lines, Inc. by a merger. The merger, approved on October 29, 2008, made Delta the largest airline in the world until the American Airlines ...
, had purchased Midwest and will turn the airline into a privately funded company. On August 14, 2007, it was announced that AirTran had renewed their bid for Midwest at a price slightly above that of the
TPG Capital TPG Inc., previously known as Texas Pacific Group and TPG Capital, is an American investment company based in Fort Worth, Texas. The private equity firm is focused on leveraged buyouts and growth capital. TPG manages investment funds in growth c ...
offer, in theory at the request of Midwest shareholders.
Pequot Capital Management Pequot Capital Management was a multibillion-dollar hedge fund sponsor that closed in 2010. The firm's investment funds invested in a range of markets through a variety of strategies. The firm invested in public equities as well as private equi ...
, which owns 8.8% of Midwest, had been unhappy with the
TPG Capital TPG Inc., previously known as Texas Pacific Group and TPG Capital, is an American investment company based in Fort Worth, Texas. The private equity firm is focused on leveraged buyouts and growth capital. TPG manages investment funds in growth c ...
offer, as they felt that AirTran's cash and stock offer would result in greater gains because they felt AirTran's stock would rise in value once the acquisition of Midwest was completed. An executive at another unnamed investment group also expressed similar misgivings about the
TPG Capital TPG Inc., previously known as Texas Pacific Group and TPG Capital, is an American investment company based in Fort Worth, Texas. The private equity firm is focused on leveraged buyouts and growth capital. TPG manages investment funds in growth c ...
offer.
TPG Capital TPG Inc., previously known as Texas Pacific Group and TPG Capital, is an American investment company based in Fort Worth, Texas. The private equity firm is focused on leveraged buyouts and growth capital. TPG manages investment funds in growth c ...
's offer had been $16/share in cash, where AirTran's latest offer is $10 cash plus 0.6056 share of AirTran stock for each share of Midwest, which at the close of trading on August 13 made the value of AirTran's new offer approximately $16.25/share in cash and stock. However, Midwest announced TPG would increase its offer to $17 per share and a definitive agreement had been reached on August 16, 2007.


Acquisition by Southwest Airlines

On September 27, 2010,
Southwest Airlines Southwest Airlines Co., typically referred to as Southwest, is one of the major airlines of the United States and the world's largest low-cost carrier. It is headquartered in Dallas, Texas, and has scheduled service to 121 destinations in the U ...
announced it would acquire AirTran Holdings, along with its subsidiary AirTran Airways. The companies operated separately for a period of time until the absorption of the owned and leased aircraft within AirTran's fleet was completed. On May 2, 2011, AirTran Holdings was purchased by Southwest Airlines.bizjournals.com
/ref> As a result, AirTran Airways and AirTran Holdings both became fully owned subsidiaries of Southwest Airlines.


Former subsidiaries

*
AirTran Airways AirTran Airways was a low-cost U.S. airline that was originally headquartered in Orlando, Florida, and ceased operation following its acquisition by Southwest Airlines. AirTran Airways was established in 1993 as Conquest Sun Airlines by the ...
* Galena Corp - The servicing/support company of the Airline that was created on March 24, 1999.


References


External links


Official site

Holdings Historical SEC Filings
{{Airline holding companies of the United States Airline holding companies of the United States Companies based in Orlando, Florida AirTran Airways Companies formerly listed on the New York Stock Exchange 2011 disestablishments in Florida American companies disestablished in 2011 Holding companies disestablished in 2011