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''After Earth'' is a 2013 American
post-apocalyptic Apocalyptic and post-apocalyptic fiction is a subgenre of speculative fiction in which the Earth's (or another planet's) civilization is collapsing or has collapsed. The apocalypse event may be climatic, such as runaway climate change; ast ...
action film Action film is a film genre in which the protagonist is thrust into a series of events that typically involve violence and physical feats. The genre tends to feature a mostly resourceful hero struggling against incredible odds, which include l ...
directed by M. Night Shyamalan, who co-wrote it with
Gary Whitta Gary Leslie Whitta (born 21 July 1972) is an English screenwriter, author, game designer, and video game journalist. He was editor-in-chief of both the UK and US editions of ''PC Gamer'' magazine and contributor to gaming magazine ''ACE''. Whit ...
. The film was loosely based on an original story idea by
Will Smith Willard Carroll Smith II (born September 25, 1968), also known by his stage name The Fresh Prince, is an American actor and rapper. He began his acting career starring as a fictionalized version of himself on the NBC sitcom '' The Fresh ...
about a father-and-son trip in the wilderness before it was eventually reworked into a sci-fi setting, taking place 1,000 years in the future where humans evacuated
Earth Earth is the third planet from the Sun and the only astronomical object known to harbor life. While large volumes of water can be found throughout the Solar System, only Earth sustains liquid surface water. About 71% of Earth's surfa ...
to another planet due to a massive environmental catastrophe. It is the second film after ''
The Pursuit of Happyness ''The Pursuit of Happyness'' is a 2006 American biographical drama film directed by Gabriele Muccino and starring Will Smith as Chris Gardner, a homeless salesman. Smith's son Jaden Smith co-stars, making his film debut as Gardner's son, Chri ...
'' that stars real-life father and son Will and
Jaden Smith Jaden Christopher Syre Smith (born July 8, 1998), also known mononymously as Jaden, is an American rapper, singer, and actor. He has received various accolades, including a Teen Choice Award, an MTV Movie Award, a BET Award and a Young Artis ...
; Will Smith also produced via his company
Overbrook Entertainment Overbrook Entertainment is an American production company based in Culver City, California. It was founded by partners Will Smith and James Lassiter in 1998, around the same time production for ''Wild Wild West'' (1999) was started. The name "Ov ...
, and the distribution was by
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...
. The film was co-produced by John Rusk, who was also the first assistant director on this film as well as on many of Shyamalan's other films. The film follows father and son, Cypher and Kitai Raige, who find themselves crash-landing on the abandoned Earth. When Cypher gets injured from the crash, Kitai must travel across the wild environment in search of a backup beacon to fire a distress signal, while having to fend himself from the highly evolved animals, as well as an extraterrestrial creature that detects its prey by smelling fear. The film was released in IMAX on May 31, 2013. Upon release, ''After Earth'' was panned by film critics, who targeted the story, visuals, performances of Will and Jaden Smith, and Shyamalan's direction. It made $243.8 million at the box office against a budget of $130 million.


Plot

In the future on a human-populated space colony, Nova Prime, the S'krell extraterrestrial race attempts to take it over with creatures called Ursas, which hunt by "sensing" fear. Peacekeeping organization The Ranger Corps defeat them with a fear-suppressing technique called "ghosting," but not before an Ursa kills Senshi, the daughter of Rangers' leader Cypher Raige. Kitai, Cypher's son, blames himself for Senshi's death. He trains to become a Ranger like Cypher, but is rejected when he applies. Kitai's mother Faia convinces Cypher to take Kitai on his last voyage before retirement. During flight, however, their spaceship is caught in an asteroid shower, causing them to crash-land on Earth, which the humans evacuated a thousand years ago due to an environmental cataclysm. The two manage to survive, but Cypher's legs are broken in the process, and the main beacon for firing a distress signal is damaged. Cypher instructs Kitai to locate the tail section of the ship, which broke off on entry to the atmosphere. Inside is the backup beacon, which they can use to signal Nova Prime. Cypher gives Kitai his weapon, a wrist communicator and six capsules of a fluid that enhances oxygen intake so he can breathe in Earth's low-oxygen atmosphere. Cypher warns him to avoid the highly evolved fauna and flora and be careful of violent thermal shifts. Kitai leaves to find the tail section, with Cypher guiding him through the communicator. Kitai confronts many of the hazards his father warned about, including attacks from baboon-like monkeys, a venomous leech, a thermal shift, and the damaging of two of his capsules. After a story from Cypher about how he conceived "ghosting" to kill the Ursas, Kitai reaches a cliffside waterfall and Cypher learns about the broken capsules. Knowing that the only way to make it with the two capsules would be to skydive, Cypher orders Kitai to abort the mission, but Kitai, believing that Cypher still sees him as a disappointment, goes against the order after a monologue of him blaming Cypher's absence at home for Senshi's death. Kitai is captured by a large condor and his communicator is damaged. In the bird's nest, Kitai tries and fails to defend her chicks against big cats before escaping to a river, where he drifts on a raft. After a sleep where he dreams of Senshi, he wakes up to a thermal shift that nearly freezes him to death. Kitai is rescued when the bird, who had lost her brood when the cats attacked, sacrifices herself for him because Kitai tried to protect her chicks. Kitai reaches the tail section and tries to activate the emergency beacon, but the atmosphere blocks the signal. Kitai learns that the ship's Ursa escaped and killed the rest of the crew. It attacks him, but Kitai is able to kill it using the "ghost" technique he learned from Cypher. Kitai climbs a volcano to fire the beacon, and he and Cypher get back to Nova Prime via a rescue team.


Cast

*
Jaden Smith Jaden Christopher Syre Smith (born July 8, 1998), also known mononymously as Jaden, is an American rapper, singer, and actor. He has received various accolades, including a Teen Choice Award, an MTV Movie Award, a BET Award and a Young Artis ...
as Kitai Raige ** Sincere L. Bobb as 3-year-old Kitai ** Jaden Martin as 9-year-old Kitai *
Will Smith Willard Carroll Smith II (born September 25, 1968), also known by his stage name The Fresh Prince, is an American actor and rapper. He began his acting career starring as a fictionalized version of himself on the NBC sitcom '' The Fresh ...
as Cypher Raige *
Sophie Okonedo Sophie Okonedo (born 11 August 1968) is a British actress and narrator. The recipient of a Tony Award, she has been nominated for an Academy Award, three BAFTA Television Awards, a Golden Globe Award, and a Primetime Emmy Award. She began her f ...
as Faia Raige *
Zoë Kravitz Zoë Isabella Kravitz (born December 1, 1988) is an American actress, singer, and model. She made her acting debut in the romantic comedy film '' No Reservations'' (2007). Her breakthrough came with portraying Angel Salvadore in the superhero fi ...
as Senshi Raige *
Glenn Morshower Glenn Morshower is an American character actor. He is best known for playing Secret Service Agent Aaron Pierce in '' 24'' and Colonel (later General) Sharp Morshower in the ''Transformers'' film series. He has also appeared in many feature fil ...
as Commander Velan *
Kristofer Hivju Kristofer Hivju (; born 7 December 1978) is a Norwegian actor. He is best known for playing the roles of Tormund Giantsbane in the HBO fantasy series ''Game of Thrones'' and Connor Rhodes in ''The Fate of the Furious''. Early life Hivju was ...
as Security chief *
Sacha Dhawan Sacha Dhawan (; born 1 May 1984) is a British actor from Greater Manchester. He is best known for playing Akthar in the play '' The History Boys'' (2004–2006) and its film adaptation (2006), Paul Jatri in the BBC One comedy drama series '' Las ...
as Hesper Pilot * Chris Geere as Hesper Navigator *
Diego Klattenhoff Diego Klattenhoff is a Canadian actor known for his portrayals of Mike Faber in the Showtime series ''Homeland'' and as FBI Special Agent Donald Ressler in ''The Blacklist''. He has also appeared as Derek in '' Whistler'', Ivan in ''Men in Tre ...
as Veteran Ranger *
David Denman David Denman (born July 25, 1973) is an American actor. He made his film debut in '' The Replacements''. His other feature credits include ''Big Fish'', '' Fair Game'', ''The Nines'', '' Shutter'', ''Smart People'', '' Fanboys'', '' Let Go'', '' ...
as Private McQuarrie *
Lincoln Lewis Lincoln Clay Lewis (born 24 October 1987) is an Australian actor. He is best known for his roles in the movie '' Tomorrow, When the War Began'' and in the television series ''Home and Away'' and '' Slide''. Early life Lewis was born in Brisbane, ...
as Bo (Running Cadet) * Shiva Prabhukumar as Training Cadet *
Isabelle Fuhrman Isabelle Fuhrman (born February 25, 1997) is an American actress. She is known for her role as Esther in the horror film ''Orphan'' (2009) and its prequel '' Orphan: First Kill'' (2022). She also portrayed Clove in the dystopian adventure film ' ...
as Rayna (uncredited)


Production

Will Smith Willard Carroll Smith II (born September 25, 1968), also known by his stage name The Fresh Prince, is an American actor and rapper. He began his acting career starring as a fictionalized version of himself on the NBC sitcom '' The Fresh ...
conceived this story when he was watching the television show called ''
I Shouldn't Be Alive ''I Shouldn't Be Alive'' is a documentary television series made by Darlow Smithson Productions, a UK-based production company, that featured accounts of individuals or groups caught in life-threatening scenarios away from civilization in natu ...
'' with his brother-in-law Caleeb Pinkett. It was originally not a science fiction story but about a father and son crashing their car in the mountains or some remote region, with the son having to go out and get rescue for his father. Smith then decided to change the setting to 1000 years in the future, which imposed a higher production budget. The film was also intended to be the first in a
trilogy A trilogy is a set of three works of art that are connected and can be seen either as a single work or as three individual works. They are commonly found in literature, film, and video games, and are less common in other art forms. Three-part wor ...
. Smith had his production company Overbrook contact
Gary Whitta Gary Leslie Whitta (born 21 July 1972) is an English screenwriter, author, game designer, and video game journalist. He was editor-in-chief of both the UK and US editions of ''PC Gamer'' magazine and contributor to gaming magazine ''ACE''. Whit ...
(who was then known for his script for ''
The Book of Eli ''The Book of Eli'' is a 2010 American post-apocalyptic neo-Western action film directed by the Hughes Brothers, written by Gary Whitta, and starring Denzel Washington, Gary Oldman, Mila Kunis, Ray Stevenson, and Jennifer Beals. The story r ...
'') with a simple
log line A log line or logline is a brief (usually one-sentence) summary of a television program, film, short film, or book that states the central conflict of the story, often providing both a synopsis of the story's plot, and an emotional "hook" to sti ...
for a film: a father and son crash landed on Earth 1000 years after it had been abandoned by humankind. Impressed with his idea and excited about the opportunity to work with him, Whitta fleshed out Smith's idea and pitched it to him, subsequently becoming the first employee on the project. A month after the release of ''
The Last Airbender ''The Last Airbender'' is a 2010 American action-adventure fantasy film written, co-produced and directed by M. Night Shyamalan, produced by Nickelodeon Movies and distributed by Paramount Pictures. Based on the first season of the Nickelodeo ...
'', Smith contacted M. Night Shyamalan on August 6, 2010, to wish him a "Happy Birthday" on his 40th birthday and also to persuade him to direct his film along with his son Jaden as the star. Smith and Shyamalan had planned to work on a film before but it never worked out. Impressed with the entire script, Shyamalan officially made this project—then entitled ''One Thousand A. E.''—his next directorial effort on October 20, 2010, and quietly shelved his own secret untitled project with
Bruce Willis Walter Bruce Willis (born March 19, 1955) is a retired American actor. He achieved fame with a leading role on the comedy-drama series ''Moonlighting'' (1985–1989) and appeared in over a hundred films, gaining recognition as an action hero a ...
,
Bradley Cooper Bradley Charles Cooper (born January 5, 1975) is an American actor and filmmaker. He is the recipient of various accolades, including a British Academy Film Award and two Grammy Awards, in addition to nominations for nine Academy Awards, si ...
, and Gwyneth Paltrow loosely attached. There was another starring role for an adult male, but sources indicated that Smith would not be taking it on. Sony Pictures Entertainment has a first-look deal with Overbrook, so it was expected to be the studio home for ''A. E.'' Shyamalan later suggested the film would feature other members of the Smith family, and that it would not be in 3D but he had "an idea for something kind of technically interesting". In December 2011,
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...
, a subsidiary of Sony, signed up both Will and Jaden Smith to co-star in the film with Shyamalan directing. Shyamalan, who also co-wrote the screenplay with
Gary Whitta Gary Leslie Whitta (born 21 July 1972) is an English screenwriter, author, game designer, and video game journalist. He was editor-in-chief of both the UK and US editions of ''PC Gamer'' magazine and contributor to gaming magazine ''ACE''. Whit ...
, also additionally co-produced the film with
James Lassiter James Lassiter is an American film producer, known for being co-founder of Overbrook Entertainment and longtime business partner of actor and rapper Will Smith. Career Lassiter attended University of Miami and Temple University and befriended Jef ...
, Ken Stovitz, Will Smith, and
Jada Pinkett Smith Jada Koren Pinkett Smith (; née Pinkett; born September 18, 1971) is an American actress and talk show host. She is co-host of the Facebook Watch talk show '' Red Table Talk'', for which she has received a Daytime Emmy Award. ''Time'' name ...
.
Doug Belgrad Doug Belgrad is an American film and television producer. He was previously an executive at Sony for nearly 27 years before founding 2.0 Entertainment, a film and television production and co-financing company based at Sony. He is known for supe ...
, president of Columbia Pictures, made the announcement and said, "Night is an outstanding filmmaker who has a tremendous vision for this science-fiction adventure story and we couldn't be more excited to be working again with Jaden after our experiences on ''
The Pursuit of Happyness ''The Pursuit of Happyness'' is a 2006 American biographical drama film directed by Gabriele Muccino and starring Will Smith as Chris Gardner, a homeless salesman. Smith's son Jaden Smith co-stars, making his film debut as Gardner's son, Chri ...
'' and ''
The Karate Kid ''The Karate Kid'' is a 1984 American martial arts drama film written by Robert Mark Kamen and directed by John G. Avildsen. It is the first installment in the ''Karate Kid'' franchise, and stars Ralph Macchio, Pat Morita, Elisabeth Shue an ...
''," and added "We're thrilled to have the two of them together on this project." Shyamalan also added, "The chance to make a scary, science-fiction film starring Jaden and Will is my dream project." Will Smith's decision to take on the starring adult male role required him to step aside in producing and starring in the Hurricane Katrina drama ''The American Can'', and offered the lead role to Denzel Washington instead. The shooting of the movie was also pushed back from September 2011 to January 2012. On July 25, 2011, Smith travelled to Costa Rica accompanied by an entourage of about 20 people, including Shyamalan, to scout for locations to shoot the film. They visited sites like the
Arenal Volcano Arenal Volcano ( es, Volcán Arenal) is an active andesitic stratovolcano in north-western Costa Rica around northwest of San José, in the province of Alajuela, canton of San Carlos, and district of La Fortuna. The Arenal volcano measures ...
, hot springs and a lake, and some beaches. In September 2012, Columbia committed to a June 7, 2013 release date. Shyamalan also scouted locations in Philadelphia. Fifty percent of the filming was to take place at the new Sun Center Studios in Delaware County (Chester Township). Other locations would be in Costa Rica, Utah and Northern California. Shyamalan also visited
Valley Forge Military Academy Valley Forge Military Academy and College (VFMAC) is a private boarding school (grades 7–12) and military junior college in Wayne, Pennsylvania. It follows in the traditional military school format with army traditions. Though military in ...
, the filming location of '' Taps'', for research of the film, then entitled ''After Earth'', as Jaden Smith would be playing a military cadet of the future. The screenplay by Whitta and Shyamalan was later polished by
Stephen Gaghan Stephen Gaghan (; born May 6, 1965) is an American screenwriter and director. He is noted for writing the screenplay for Steven Soderbergh's film '' Traffic'', based on a Channel 4 series, for which he won the Academy Award for Best Adapted S ...
and
Mark Boal Mark Boal (born January 23, 1973) is an American journalist, screenwriter, and film producer. Before he became a prominent figure of cinema, Boal worked as a journalist for such publications as ''Rolling Stone'', ''The Village Voice'', ''Salon' ...
. Jonathan Young, a psychologist and screenwriter, polished the mythic journey structure. As reported by Screen Rant in 2020, "Some scripts sidelined Will completely in favor of his son, Jaden, but Sony wanted him on the big screen as much as possible." Principal photography for ''After Earth'' began in February 2012. Much of the filming took place in Costa Rica, Humboldt County and Aston. ''After Earth'' also became the first film from Sony to be both shot and presented in the emerging 4K digital format. It was primarily shot with
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professiona ...
's
CineAlta CineAlta cameras are a series of professional digital movie cameras produced by Sony that replicate many of the same features of 35mm film motion picture cameras. Concept CineAlta is a brand name used by Sony to describe various products in ...
F65 camera, which was shipped in January 2012. However, a skydiving sequence required a smaller sized
Canon Cinema EOS The Canon Cinema EOS (Cinema Electro-Optical System) autofocus digital photographic and cinematographic SLR and mirrorless interchangeable lens camera system was introduced in late 2011 with the Canon EOS C300 and followed by the Canon EOS ...
C500 4K camera mounted on the helmet of a professional skydriver. The cinematographer
Peter Suschitzky Peter Suschitzky, A.S.C. (born 25 July 1941) is a British cinematographer and photographer. Among his most known works as director of photography are ''The Rocky Horror Picture Show'', ''The Empire Strikes Back,'' and '' Mars Attacks!'' and the l ...
who picked Sony F65 digital camera for the movie over other digital and film cameras, argued that benefits of film are lost when shown in theaters with digital projectors, as many are today. On April 19, 2013, Shyamalan then announced that the release date had been moved a week earlier to May 31, 2013 in North America and Korea, which put it against '' Now You See Me'' and ''
The Purge ''The Purge'' is an American anthology media franchise centered on a series of dystopian action horror films distributed by Universal Pictures and produced by Blumhouse Productions and Platinum Dunes, which are written and in some cases also ...
'', scheduled to open in the United States in the same week. A few days later, the U.S. release of ''The Purge'' was rescheduled for June 7, 2013, taking over the slot vacated by ''After Earth''. On May 3, 2013, it was revealed that Korean-American singer
Jay Park Jay Park (Korean name: Park Jae-beom (Hangul: 박재범; Hanja: 朴載範); born April 25, 1987) is an American rapper, singer-songwriter, record producer, dancer and entrepreneur of based in South Korea. He is a member of the Seattle-based b ...
would be participating on the official soundtrack of the film in
Korea Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic o ...
, with a song titled "I Like 2 Party". Then on May 5, 2013, another 30-second snippet of the song was then released with another teaser and trailer.


Marketing

The estimated worldwide marketing budget for ''After Earth'' was approximately $100 million in addition to the $130 million budget to produce the film.Brook Barnes
Will Smith and 'After Earth' Have Dismal Opening
''The New York Times'', June 2, 2013. Retrieved June 6, 2013.
Initial marketing began online with an internet marketing campaign on Facebook and
Google+ Google+ (pronounced and sometimes written as Google Plus; sometimes called G+) was a social network owned and operated by Google. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google p ...
, including a
teaser trailer A teaser (or more specifically teaser trailer) is a mini- trailer and a form of teaser campaign advertising that focuses on film and television programming. It is a videography pre-release move or television show advertisement. Short in length, te ...
. Alongside the Facebook marketing is a
Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...
site that lets people scroll through different images and paragraphs in a complex dynamic way. An image of Jaden's character "Kitai" in costume was released online on February 15, 2012. Later on in the same year, another theatrical teaser was released alongside a trailer for the competing
Joseph Kosinski Joseph Kosinski is an American film director best known for his computer graphics and computer-generated imagery (CGI) work, and for his work in action films. He made his big-screen directorial debut with the 2010 science fiction film ''Tron: L ...
film '' Oblivion''. On March 12, a modified version of ''After Earth''s theatrical teaser was released as the official trailer. The official trailer was broadcast as a TV Spot during late May 2013. The trailer featured the menu music of the video game '' Deus Ex: Human Revolution'', composed by Michael McCann. In a stark contrast to his previous films, Shyamalan's name was notably absent from several trailers, TV commercials, and marketing signage. Instead, Sony Pictures opted to feature Will and Jaden Smith prominently in the marketing campaign. Sony's worldwide marketing and distribution chairman, Jeff Blake, said that "Night is, without a doubt, a world-class filmmaker who we were thrilled to team up with on this project," but "Together, we decided to focus our campaign on both the action and both Will and Jaden given that 'After Earth' is an adventure story of a father and son." Alex Suskind of
Moviefone Moviefone is an American-based moving pictures listing and information service. Moviegoers can obtain local showtimes, cinema information, film reviews, and advance tickets, as well as TV content and a comprehensive search tool that allows users ...
pointed out to Shyamalan that ''After Earth'' was not being marketed on the strength of his name unlike his previous projects, to which he responded, "There's such a specific expectation that comes with a name. It's nice to have people watch the movie and then have them talk about the storyteller; it's a healthy balance." On April 24, XPRIZE, Sony and Overbrook launched the XPRIZE After Earth Challenge, a robotics competition to promote the May 31 release of ''After Earth''. The film
premiered A première, also spelled premiere, is the debut (first public presentation) of a play, film, dance, or musical composition. A work will often have many premières: a world première (the first time it is shown anywhere in the world), its first ...
on May 29 at Ziegfeld Theatre in New York City, with a wide variety of celebrities attending including
Bruce Willis Walter Bruce Willis (born March 19, 1955) is a retired American actor. He achieved fame with a leading role on the comedy-drama series ''Moonlighting'' (1985–1989) and appeared in over a hundred films, gaining recognition as an action hero a ...
, 50 Cent,
Spike Lee Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...
, and
Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Bieber is recognized for his genre-melding musicianship and has played an influential role in modern-day popular music. He was discovered by American record executive Scooter ...
. Canadian comedian
Russell Peters Russell Dominic Peters (born September 29, 1970) is a Canadian stand-up comedian, actor, and producer. He began performing in Toronto in 1989 and won a Gemini Award in 2008. In 2013, he was number three on ''Forbes'' list of the world's highe ...
who made fun of Shyamalan when accepting the
Razzie Award The Golden Raspberry Awards (also known as the Razzies and Razzie Awards) is a parody award show honoring the worst of cinematic under-achievements. Co-founded by UCLA film graduates and film industry veterans John J. B. Wilson and Mo Murphy, ...
on his behalf for ''
The Last Airbender ''The Last Airbender'' is a 2010 American action-adventure fantasy film written, co-produced and directed by M. Night Shyamalan, produced by Nickelodeon Movies and distributed by Paramount Pictures. Based on the first season of the Nickelodeo ...
'' also attended and even posed with Shyamalan.
Sony Electronics , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
hosted an exclusive 4K screening of ''After Earth'' at the Paramount Studios Theater on Friday May 31 during the 2013 Cine Gear Expo in Hollywood. The event was held for registered Cine Gear Expo attendees and Sony guests from 6:30-9:30 pm followed by a panel discussion with the filmmakers and production team. After guests filled the 500-plus-seat theater, a second screening was held on Saturday, June 1, 2013, in order to accommodate additional guests from 7:30 pm to 9:30 pm. On June 6, the European Space Agency (ESA) partnered with Sony Pictures International to support the release of the film, stating that it shares common themes in the film of concern for Earth's future and educating the next generation. ESA and Sony are holding the ''After Earth'' competition to win the opportunity to go to
Bordeaux Bordeaux ( , ; Gascon oc, Bordèu ; eu, Bordele; it, Bordò; es, Burdeos) is a port city on the river Garonne in the Gironde department, Southwestern France. It is the capital of the Nouvelle-Aquitaine region, as well as the prefect ...
, France, and have a 'space experience' in weightlessness on a 'parabolic' flight on Novespace's ZERO-G aircraft. The winner would have received paid travel expenses to and from Bordeaux and one night's accommodation for two people and would only be eligible to participate in the
reduced gravity aircraft A reduced-gravity aircraft is a type of fixed-wing aircraft that provides brief near-weightless environments for training astronauts, conducting research and making gravity-free movie shots. Versions of such airplanes were operated by the NAS ...
on October 25 following a medical exam.


Books

Several books were released as supplemental
tie-ins A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property. Tie-ins are authorized by the owners of the original prope ...
for the film: ''After Earth: Innocence'' by
Michael Jan Friedman Michael Jan Friedman (born March 7, 1955) is a New York City born American author of nearly sixty books of fiction and nonfiction, more than half of which are in licensed tie-in products of the '' Star Trek'' franchise. Ten of his titles have a ...
and Robert Greenberger, illustrated by Benito Lobel. ''Innocence'' is a prequel comic book to ''After Earth'' released by
Del Rey Books Del Rey Books is a branch of Ballantine Books, which is owned by Random House and, in turn, by Penguin Random House. It is a separate imprint established in 1977 under the editorship of author Lester del Rey and his wife Judy-Lynn del Rey. It ...
on November 14, 2012. ''After Earth: United Ranger Corps Survival Manual'' is an illustrated manual that describes the After Earth universe from the history of the United Ranger Corps written by Robert Greenberger. It was published through Insight Editions LLC and released on May 21, 2013. The book also follows humanity's exodus from Earth, and the ongoing battle against the Skrel. It contains the secrets of ghosting, the mastery of the cutlass, a schematic of the Ranger base, a complete guide to the highly evolved animals of Earth, and a handwritten journal entry from Cypher Raige. ''After Earth: A Perfect Beast'' ("The official prequel novel of the epic film ''After Earth''") by Michael Jan Friedman, Robert Greenberger, and Peter David is set nearly 600 years after humanity finds, and colonizes, the planet Nova Prime. The paperback book, published by Del Rey Books on April 30, 2013, is set about 300 years after the last Skrel attack and the Rangers are in danger of being disbanded. Then, the Skrel attack with a new weapon—a bioweapon. The book also contains supplemental stories set just over 400 years further into the future. Main focus is on the ''Raige'' family and their Ranger heritage. ''After Earth: Kitai's Journal'' written by Christine Peymani and illustrated by Jason A. Katzenstein is a
paperback A paperback (softcover, softback) book is one with a thick paper or paperboard cover, and often held together with glue rather than stitches or staples. In contrast, hardcover (hardback) books are bound with cardboard covered with cloth, ...
book with black-and-white illustrations for younger readers released by
HarperCollins HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News ...
on May 21, 2013. ''After Earth: The Official Movie Novelization'' by
Peter David Peter Allen David (born September 23, 1956), often abbreviated PAD, is an American writer of comic books, novels, television, films and video games.Buxton, Marc (March 29, 2014)"From 'Future Imperfect' to '2099': Peter David's Greatest Hits" Co ...
was released in paperback by publishing company
Del Rey Books Del Rey Books is a branch of Ballantine Books, which is owned by Random House and, in turn, by Penguin Random House. It is a separate imprint established in 1977 under the editorship of author Lester del Rey and his wife Judy-Lynn del Rey. It ...
on May 28, 2013. The book features an expanded story of the film as well as supplemental stories.


Box office

During its opening weekend, ''After Earth'' took in $27.5 million in box office receipts in the United States and Canada. Sony Pictures projected a launch of around $38 million, but the actual number was 17% lower than the lowest pre-release expectation of $33 million.Amy Kaufman
'Fast & Furious 6' to speed past 'After Earth' at the box office
''Los Angeles Times'', May 30, 2013. Retrieved June 6, 2013.
It finished in third place behind ''
Fast & Furious 6 ''Fast & Furious 6'' (titled on-screen as ''Furious 6'') is a 2013 American action film directed by Justin Lin and written by Chris Morgan. It is the sequel to '' Fast Five'' (2011) and is the sixth installment in the ''Fast & Furious'' franc ...
'', an
action film Action film is a film genre in which the protagonist is thrust into a series of events that typically involve violence and physical feats. The genre tends to feature a mostly resourceful hero struggling against incredible odds, which include l ...
, and '' Now You See Me'', a
caper film The heist film or caper film is a subgenre of crime film focused on the planning, execution, and aftermath of a significant robbery. One of the early defining heist films was ''The Asphalt Jungle'' (1950), which ''Film Genre 2000'' wrote "almo ...
. Taking into account the popularity of principal actor Will Smith, the disappointing finish led ''The Wall Street Journal'' to call it a "
flop In computing, floating point operations per second (FLOPS, flops or flop/s) is a measure of computer performance, useful in fields of scientific computations that require floating-point calculations. For such cases, it is a more accurate meas ...
".Ben Fritz
Will Smith's 'After Earth' Flops at Box Office
''The Wall Street Journal'', June 2, 2013. Retrieved June 3, 2013.
Ray Subers of
Box Office Mojo Box Office Mojo is an American website that tracks box-office revenue in a systematic, algorithmic way. The site was founded in 1998 by Brandon Gray, and was bought in 2008 by IMDb IMDb (an abbreviation of Internet Movie Database) is ...
noted the $27 million weekend placed it between 2 sci-fi flops of
2012 films 2012 in film is an overview of events, including the highest-grossing films, award ceremonies, critics' lists of the best films of 2012, festivals, a list of country-specific lists of films released, and notable deaths. Most notably, the two ol ...
with 200 million-plus budgets, '' Battleship'' ($25.5 million) and '' John Carter'' ($30.2 million), and also drew half of the co-stars' previous openings,
Will Smith Willard Carroll Smith II (born September 25, 1968), also known by his stage name The Fresh Prince, is an American actor and rapper. He began his acting career starring as a fictionalized version of himself on the NBC sitcom '' The Fresh ...
's ''
Men in Black 3 ''Men in Black 3'' (stylized as ''MIB³'') is a 2012 American science fiction action comedy film directed by Barry Sonnenfeld and starring Will Smith, Tommy Lee Jones, and Josh Brolin. It is the third installment in the ''Men in Black'' film se ...
'' ($54.6 million) and
Jaden Smith Jaden Christopher Syre Smith (born July 8, 1998), also known mononymously as Jaden, is an American rapper, singer, and actor. He has received various accolades, including a Teen Choice Award, an MTV Movie Award, a BET Award and a Young Artis ...
's ''
The Karate Kid ''The Karate Kid'' is a 1984 American martial arts drama film written by Robert Mark Kamen and directed by John G. Avildsen. It is the first installment in the ''Karate Kid'' franchise, and stars Ralph Macchio, Pat Morita, Elisabeth Shue an ...
'' ($55.7 million).Ray Subers
Weekend Report: 'Fast' Falls, Magicians Make Will Smith Disappear
Box Office Mojo, June 2, 2013. Retrieved June 3, 2013.
Scott Mendelson from ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' argued that Sony made a mistake of not using M. Night Shyamalan's name to market the film, writing, "His name on the marquee reflects that you're not going to get a conventional genre film, that there may be something else up its sleeve." Sony Pictures spokesman Steve Elzer said a weekend take of about $30 million in the United States and Canada would be a solid number for a movie that is not a branded sequel. Sony distribution chief Rory Bruer said "Certainly we would have liked to have done more, but this was always going to be a worldwide play." ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly larg ...
'' reported Sony insiders also estimated a potential loss at about $20 million if the film does not gross high overseas, though estimates of top executives at several other rival studios are much higher. The film ended up losing on about $30 million overseas and rival top executives were then proven right.Kim Masters
Will Smith's 'After Earth' Apocalypse: Who Loses Most
''The Hollywood Reporter'', June 5, 2013. Retrieved June 6, 2013.
On '' Jimmy Kimmel Live!'', Will Smith admitted he was also disappointed with the box office performance and joked "Here's how I think about it, Jimmy, let's be honest. Three is the new one. You know how many ones it takes to make a 3?" and "It's been almost, like, in over 2 decades since I had a movie that wasn't number one! ... That's over now, buddy! Thanks!" On the worldwide release the following week, ''After Earth'' took in an estimated $45.5 million in 60 overseas markets, narrowly beating ''Fast & Furious 6'' estimates of $45.3 million for the No. 1 spot at the international box office. Including the film's launch in South Korea, ''After Earth'' made an estimated total of $48.6 million at the international box office, bringing its worldwide gross to an estimated $95,192,000. Sources for Sony Pictures International Releasing said the overall launch was bigger than debuts in the same territories of ''Oblivion'' ($45.1 million), ''
The Last Airbender ''The Last Airbender'' is a 2010 American action-adventure fantasy film written, co-produced and directed by M. Night Shyamalan, produced by Nickelodeon Movies and distributed by Paramount Pictures. Based on the first season of the Nickelodeo ...
'' ($42.7 million) and Jaden Smith vehicle ''The Karate Kid'' ($32.3 million). Sony distribution chief Rory Bruer said that Sony was happy with the overseas opening and expects much of the film's ticket sales to come from international markets and "It definitely was the exciting start we were looking for internationally." The film's final numbers were $60.5 million in North America and $243.8 million worldwide.


Reception


Critical response

On
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
, the film has an approval rating of 11% based on 211 reviews and an average rating of 3.90/10. The website's critical consensus reads, "''After Earth'' is a dull, ploddingly paced exercise in sentimental sci-fi—and the latest setback for director M. Night Shyamalan's once-promising career." On
Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...
, the film has a score of 33 out of 100 based on 41 critics, indicating "generally unfavorable reviews". Audiences polled by CinemaScore gave the film an average grade of "B" on an A+ to F scale.
Joe Morgenstern Joe Morgenstern (born October 3, 1932) is an American writer and retired film critic. He wrote for ''Newsweek'' from 1965 to 1983, and then for ''The Wall Street Journal'' from 1995 to 2022. He won the Pulitzer Prize for Criticism in 2005. Morgen ...
, film critic for ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'', opened his review by asking: "Is ''After Earth'' the worst movie ever made?" His answer was "Maybe not; there's always '' Battlefield Earth'' to remind us how low the bar can go."Joe Morgenstern
FILM REVIEW: Muddle-'Earth'
''The Wall Street Journal'', May 30, 2013. Retrieved May 31, 2013.
Like Morgenstern,
Manohla Dargis Manohla June Dargis () is an American film critic. She is one of the chief film critics for ''The New York Times''. She is a five-time finalist for the Pulitzer Prize for Criticism. Career Before being a film critic for ''The New York Times'', ...
of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' made note of the film's use of central themes in
Scientology Scientology is a set of beliefs and practices invented by American author L. Ron Hubbard, and an associated movement. It has been variously defined as a cult, a Scientology as a business, business, or a new religious movement. The most recent ...
before concluding the film was nothing more than a "big-screen vanity project".Manohla Dargis
MOVIE REVIEW: A Father-Son Outing Goes Terribly Wrong
''The New York Times'', May 30, 2013. Retrieved May 31, 2013.
''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'' reviewer Betsy Sharkey wondered how the elder Smith could have gone from the charismatic performance in the serious film ''
The Pursuit of Happyness ''The Pursuit of Happyness'' is a 2006 American biographical drama film directed by Gabriele Muccino and starring Will Smith as Chris Gardner, a homeless salesman. Smith's son Jaden Smith co-stars, making his film debut as Gardner's son, Chri ...
'', also co-starring his son, to the performance in ''After Earth''. She also saw compounding problems in the creative process leading to a lack of subtlety and nuance: "The script has no nuance, none. And when Shyamalan moves into the director's chair, the script problems are magnified."Betsy Sharkey
Review: 'After Earth' crashes on take-off
''Los Angeles Times'', May 30, 2013. Retrieved May 31, 2013.
Scott Foundas of ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'' opined that the film was further proof that Shyamalan had become a "director-for-hire", with "his disinterest palpable from first frame to last".
Peter Bradshaw Peter Bradshaw (born 19 June 1962) is a British writer and film critic. He has been chief film critic at ''The Guardian'' since 1999, and is a contributing editor at ''Esquire''. Early life and education Bradshaw was educated at Haberdasher ...
of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' gave the film one star out of five, calling it "another uncompromisingly terrible film ... featuring a triple-whammy of abysmal acting, directing and story" and saying that Jaden Smith "plays the role throughout with a face like a smacked bum" and "Kitai aden Smith's charactermust be like his dad: show no fear. Or any emotion. Or any acting talent of any sort."
Matt Zoller Seitz Matt Zoller Seitz (born December 26, 1968) is an American film and television critic, author and film-maker. Career Matt Zoller Seitz is editor-at-large at RogerEbert.com, and the television critic for '' New York'' magazine and Vulture.com, as ...
of RogerEbert.com awarded the film 3.5 stars out of 4 and commented that the movie is "a moral tale disguised as a sci-fi blockbuster. It's no classic, but it's a special movie: spectacular and wise." Jim Vejvoda of
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
awarded the film a 6.7 out of 10 and commented, "M. Night Shyamalan isn't quite back in top form here, but ''After Earth'' is certainly the best movie he's made in years." Charlie Jane Anders of
Io9 ''io9'' is part of Gizmodo media since 2015, and it began as blog launched in 2008 by Gawker Media. The site initially focused on the subjects of science fiction, fantasy, futurism, science, technology and related areas but over the years has ...
commented that "Having suffered through ''Last Airbender'', I can attest that this film is no ''Last Airbender''... ''After Earth'' stays grounded, and manages to tell a pretty decent story." The
special effects Special effects (often abbreviated as SFX, F/X or simply FX) are illusions or visual tricks used in the theatre, film, television, video game, amusement park and simulator industries to simulate the imagined events in a story or virtual wo ...
received a mixed response. Rene Rodriguez of ''
The Miami Herald The ''Miami Herald'' is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles west of Downtown Miami.Indiana Jones and the Kingdom of the Crystal Skull ''Indiana Jones and the Kingdom of the Crystal Skull'' is a 2008 American action-adventure film directed by Steven Spielberg and the fourth installment in the ''Indiana Jones'' series. Released and taking place 19 years after the previous ...
''". Charlie McCollum of the ''
San Jose Mercury News ''The Mercury News'' (formerly ''San Jose Mercury News'', often locally known as ''The Merc'') is a morning daily newspaper published in San Jose, California, in the San Francisco Bay Area. It is published by the Bay Area News Group, a subsidia ...
'' called them "surprisingly unconvincing, a step or two above the effects in those deliberately cheese ball sci-fi flicks the Syfy channel shows on Saturday night." Michael O'Sullivan of ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'' called the production design "blandly generic" and the special effects, props and costumes "cheap and slapdash-looking". However, Austin Kennedy of ''Film Geek Central'' said the special effects were "top-notch", John Depko and Susanne Perez of ''
Daily Pilot The ''Daily Pilot'' is a daily newspaper published by the ''Los Angeles Times'' to serve the communities of Sunset Beach, Huntington Beach, Fountain Valley, Newport Beach, Costa Mesa and Laguna Beach in Orange County, California. The ''Daily Pi ...
'' called them "impressive", Nathan Duke of ''
Patch Media Patch.com is an American local news and information platform, primarily owned by Hale Global. As of January 2022, Patch's more than 100 journalists operated some 1,259 hyperlocal news websites, which also have an information component, in 50 U.S ...
'' said they were "impressive enough", and Peter Feldman of ''The Citizen'' described them as "solid". American astronaut
Buzz Aldrin Buzz Aldrin (; born Edwin Eugene Aldrin Jr.; January 20, 1930) is an American former astronaut, engineer and fighter pilot. He made three spacewalks as pilot of the 1966 Gemini 12 mission. As the Lunar Module ''Eagle'' pilot on the 1969 A ...
said the movie is "quite action packed" and a "touching father/son story" but is not realistic because "there was a lot of noise. In space, you don't get that much noise," a quote that is highly cited in the news and misconstrued as him nitpicking or panning the film. Aldrin was impressed by the set design stating that "the scenes of the cities were really remarkable" but differed significantly from his experience on the moon, which he described as "'magnificent desolation' in contrast to the magnificent experience that humanity could move itself ahead to get to the moon."


Will Smith's response

In a 2015 interview with '' Esquire'', Smith called ''After Earth'' "the most painful failure in his career" and expressed regret over leading his son into the film. He also unfavorably compared the experience to ''
Wild Wild West ''Wild Wild West'' is a 1999 American steampunk Western film co-produced and directed by Barry Sonnenfeld and written by S. S. Wilson and Brent Maddock alongside Jeffrey Price and Peter S. Seaman, from a story penned by brothers Jim and John ...
'' (1999), which also underperformed expectations at the box office.


4K screening

Ryan Nakashima of
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. ne ...
was generally impressed with the film's 4K resolution picture quality, though the visual-effects shots that composed about a third of the movie were done in 2K resolution to save on cost and time. Nakashima commented "I could see details I've never noticed before—the actors' tiny skin imperfections, or Smith's salt-and-pepper whiskers. In a distant shot of Smith's son Jaden running down a riverbed, I was struck by how many small rocks were defined clearly from such a distance. Yet other shots that included computer-generated cityscapes or otherworldly creatures looked less sharp." The cinematographer
Peter Suschitzky Peter Suschitzky, A.S.C. (born 25 July 1941) is a British cinematographer and photographer. Among his most known works as director of photography are ''The Rocky Horror Picture Show'', ''The Empire Strikes Back,'' and '' Mars Attacks!'' and the l ...
was apologetic about that, saying "The movie is only half in true 4K. I'm sad about that. It still looks good." Scott Wilkinson of AVS was similarly impressed by the visual effects (though he did not enjoy the movie itself): "Even sitting too far away, the movie itself looked gorgeous—sharp as a tack with beautiful colors. The smallest details, such as Jaden Smith's character in the far distance, somehow looked clearer than I would have expected under normal circumstances; I got the distinct impression that the image could have been blown up by quite a bit and no detail would have been lost. The CGI animals did look a bit artificial, but that didn't bother me very much at all."


Controversies


Scientology hypothesis

Some critics were struck by what they saw as parallels in the movie's plot, dialogue and imagery with the
Scientology Scientology is a set of beliefs and practices invented by American author L. Ron Hubbard, and an associated movement. It has been variously defined as a cult, a Scientology as a business, business, or a new religious movement. The most recent ...
teachings of
L. Ron Hubbard Lafayette Ronald Hubbard (March 13, 1911 – January 24, 1986) was an American author, primarily of science fiction and fantasy stories, who is best known for having founded the Church of Scientology. In 1950, Hubbard authored '' Dianeti ...
, particularly those in '' Dianetics: The Modern Science of Mental Health'' and ''Dianetics: The Original Thesis''. Similarly,
Peter Travers Peter Joseph Travers (born ) is an American film critic, journalist, and television presenter. He reviews films for ABC News and previously served as a movie critic for ''People'' and ''Rolling Stone''. Travers also hosts the film interview prog ...
of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...
'' compared the film to the "flop" '' Battlefield Earth'', describing the film as "an unholy mess of platitudes and posturing" that wastes the talents and charm of Will Smith.Peter Travers
After Earth
''Rolling Stone'', May 30, 2013. Retrieved May 31, 2013.
Pointing out Smith's alleged ties to Scientology, including his funding of
New Village Leadership Academy New Village Leadership Academy (NVLA), also known as New Village Academy, was a private elementary school located in Calabasas, California, USA. Indian Hills High School previously used the campus, and in 2008 actor Will Smith funded New Villag ...
, a school that uses Study Tech as its teaching method, Matt Patches of ''
Vulture A vulture is a bird of prey that scavenges on carrion. There are 23 extant species of vulture (including Condors). Old World vultures include 16 living species native to Europe, Africa, and Asia; New World vultures are restricted to North and ...
'' declared the movie probably the clearest evidence of Smith's investment in Scientology, and detailed how he saw the film paralleling its teachings. ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly larg ...
'' published a guest-column review written by former Scientology member Marc Headley which pointed out similar parallels.
David S. Touretzky David S. Touretzky is a research professor in the Computer Science Department and the Center for the Neural Basis of Cognition at Carnegie Mellon University. He received a BA in Computer Science at Rutgers University in 1978, and earned a master's ...
, a research professor at
Carnegie Mellon Carnegie may refer to: People *Carnegie (surname), including a list of people with the name *Clan Carnegie, a lowland Scottish clan Institutions Named for Andrew Carnegie * Carnegie Building (Troy, New York), on the campus of Rensselaer Polyte ...
and a well-known expert on and critic of Scientology dismissed these perceived parallels: "I don't see any Scientology content at all in this movie." He told Rich Juzwiak of Gawker: Touretzky also addressed multiple points made by the Scientology hypothesis including the film's marketing materials prominently featuring a volcano: A parody website ''cheerupwillsmith.com'', which was created for the purpose of cheering up Will Smith with the perceived failure of ''After Earth'', gained some attention in the media. Flyers were also posted in
East Village, Manhattan The East Village is a neighborhood on the East Side of Lower Manhattan in New York City. It is roughly defined as the area east of the Bowery and Third Avenue, between 14th Street on the north and Houston Street on the south. The East Village ...
requesting Scientology members to see ''After Earth'' a minimum of three times and then upload a positive video for Will Smith on that website. The site has a video
mockumentary A mockumentary (a blend of ''mock'' and ''documentary''), fake documentary or docu-comedy is a type of film or television show depicting fictional events but presented as a documentary. These productions are often used to analyze or comment on c ...
of two
Sea Org The Sea Organization (also known as the Sea Org) is a Scientology organization, which the Church of Scientology describes as a " fraternal religious order, comprising the religion’s most dedicated members". All Scientology management organizatio ...
members, along their way to see ''After Earth'', recording video praises for Will Smith from strangers and cajoling them into signing a billion-year contract with the Church of Scientology. When they delivered the signatures to a local branch of the church near
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
, a church representative told them they were impersonating the church and threatened to call the police if they do not leave. The video and the site was created by Jason Selvig and Davram Stiefler of the comedy duo ''The Good Liars'' who had previously pretended to be
Time Warner Cable Time Warner Cable, Inc. (TWC) was an American cable television company. Before it was acquired by Charter Communications on May 18, 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, operat ...
representatives asking people how they can make service worse for customers. The Church of Scientology International branded the Scientology claims as "silly nonsense" and a myth launched by a handful of self-promoters. The church's director of public affairs, Karin Pouw, stated to ''TheImproper'' magazine that "The film and its story line contain themes common to many of the world's philosophies, not unique to Scientology." While Pouw did not dispute the similarities, she countered that overcoming fear has been a universal theme in stories for thousands of years as well central to countless film plots. She noted the same logic would seemingly make '' Star Wars: Episode I – The Phantom Menace'' a Scientology-themed movie, which includes the dialogue, "Fear is the path to the Dark Side. Fear leads to anger, anger leads to hate, hate leads to suffering." Later, domain registrar and web-hosting company
Go Daddy GoDaddy Inc. is an American publicly traded Internet domain registrar and web hosting company headquartered in Tempe, Arizona, and incorporated in Delaware. , GoDaddy has more than 21 million customers and over 6,600 employees worldwide. The co ...
took down ''cheerupwillsmith.com'' citing "Copyright Infringement, Trademark Infringement, and False Identity." Joe Kloc of ''The Daily Dot'' presumes the complaints came from the Church of Scientology.


Alleged nepotism allegations

There was heavy criticism of
Jaden Smith Jaden Christopher Syre Smith (born July 8, 1998), also known mononymously as Jaden, is an American rapper, singer, and actor. He has received various accolades, including a Teen Choice Award, an MTV Movie Award, a BET Award and a Young Artis ...
's role in the film. Christopher Orr of ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
'' stated, "He is entirely lacking in the big-screen charisma that made his father one of Hollywood's major stars." Gary Wolcott of ''
Tri-City Herald The ''Tri-City Herald'' is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves southeastern Washington state, including the three cities of Kennewick, Pasco and Richland (which ...
'' commented that "the 15-year old Jaden doesn't appear to demonstrate much talent and has zero charisma." Alex Pappademas of
Grantland ''Grantland'' was a sports and pop-culture blog owned and operated by ESPN. The blog was started in 2011 by veteran writer and sports journalist Bill Simmons, who remained as editor-in-chief until May 2015. ''Grantland'' was named after famed e ...
referred to ''After Earth'' as a "parade-float tribute to nepotism." Mikhail Lecaros of GMA calls the movie "devoid of common sense and purpose (save for nepotism)." In response to the nepotism allegations, Gary Susman of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...
'' magazine argued, "In Hollywood, such nepotism is no sin; in fact, it's often a selling point." David S. Cohen of ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'' pointed out that "putting family members into projects is hardly new, yet it rarely inspires such vituperation. Abena Agyeman-Fisher of
NewsOne.com Urban One, Inc. (formerly Radio One) is a Silver Spring, Maryland-based American media conglomerate. Founded in 1980 by Cathy Hughes, the company primarily operates media properties targeting African Americans. It is the largest African-American- ...
suggested that the allegations were thinly veiled racism and an example of a
double standard A double standard is the application of different sets of principles for situations that are, in principle, the same. It is often used to describe treatment whereby one group is given more latitude than another. A double standard arises when two ...
being applied to black people. However Charlie Lyne of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' writes that nepotism has traditionally carried a stigma.


Awards and nominations


Cancelled franchise

In March 2018, it was revealed that ''After Earth'' was intended to be the first installment of a new franchise. Pitched to the studio by Will Smith, the intention was to launch a multimedia franchise titled ''1000 AE''. Plans were originally for ''After Earth'' to be followed by a sequel, a live action television series, an animated television series,
webisodes A webisode (portmanteau of "web" and "episode") is an episode of a series that is distributed as part of a web series or on streaming television. It is available as either for download or in streaming, as opposed to first airing on broadcast or c ...
, mobisodes, a
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
,
consumer products A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike a intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good, but t ...
, theme-park attractions,
documentaries A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in term ...
, comics, an educational program collaboration in partnership with
NASA The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the US federal government responsible for the civil List of government space agencies, space program ...
,
cologne Cologne ( ; german: Köln ; ksh, Kölle ) is the largest city of the German western state of North Rhine-Westphalia (NRW) and the fourth-most populous city of Germany with 1.1 million inhabitants in the city proper and 3.6 millio ...
and
perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...
lines, and a
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
platform Platform may refer to: Technology * Computing platform, a framework on which applications may be run * Platform game, a genre of video games * Car platform, a set of components shared by several vehicle models * Weapons platform, a system or ...
. Though Smith wanted ''1000 AE'' to be an immersive experience for the audience, the movie ultimately was poorly received and lost money at the box office. All plans for a continuation were abandoned.


References


External links

* * * * * {{DEFAULTSORT:After Earth 2010s adventure films 2013 science fiction action films American science fiction adventure films American science fiction action films Columbia Pictures films Films directed by M. Night Shyamalan Films produced by M. Night Shyamalan Films produced by Jada Pinkett Smith Films produced by Will Smith Films scored by James Newton Howard Films set in the 22nd century Films set on fictional planets Films shot in California Films shot in Costa Rica Films shot in Pennsylvania IMAX films American post-apocalyptic films Overbrook Entertainment films Films about dysfunctional families Films with screenplays by M. Night Shyamalan Films with screenplays by Will Smith Films about wormholes Blinding Edge Pictures films Films about father–son relationships Golden Raspberry Award winning films 2010s English-language films 2010s American films