African Fashion

African clothing is the traditional clothing worn by the peoples of Africa.

African clothing and fashion is a diverse topic that is able to provide a look into different African cultures. Clothing varies from brightly colored textiles, to abstractly embroidered robes, to colorful beaded bracelets and necklaces. Since Africa is such a large and diverse continent, traditional clothing differs throughout each country. For example, many countries in West Africa have a "distinct regional dress styles that are the products of long-standing textile crafts in weaving, dyeing, and printing", but these traditions are still able to coexist with western styles. A large contrast in African fashion is between rural and urban societies. Urban societies typically are exposed more to trade and the changing world, while it takes more time for new western trends to get to rural areas.

By region

In Northeastern Africa, particularly in Egypt, styles of traditional women's clothing have been influenced by Middle Eastern cultures; this can be exemplified by the simply embroidered ''jelabiya'' which are similarly worn in the Gulf states. The ''djellaba'' (worn in Northwest Africa) shares similar properties with the ''boubou'', the ''dashiki'', and the Senegalese kaftan. While in Nigeria, women wear head ties.

In Sahelian Africa, the dashiki, Senegalese kaftan, and the grand boubou are worn more prominently, though not exclusively (the Bògòlanfini, for instance, is worn in Mali). The dashiki is highly stylized and is rendered with an ornate V-shaped collar. In contrast the grand boubou is simpler, even more so than the djellaba, though the color designs reach impressive proportions, especially among the Tuareg, who are known for their dyed indigo robes.

In East Africa, the kanzu is the traditional dress worn by Swahili-speaking men. Women wear the kanga and the gomesi.

In Southern Africa, distinctive shirts are worn, like the long dresses they wear. For instance, South Africa is known for the Madiba shirt, whereas Zimbabwe is known for the safari shirt.

In the Horn of Africa, the attire varies by country. In Ethiopia, men wear the Ethiopian suit and women wear the habesha kemis. In Somalia, men wear the khamis with a small cap called a koofiyad. The Zuria, is a common traditional dress worn in Eritrea.

Fashion in South Africa

South Africa, with an estimate of more than 57 million people from countless backgrounds, ethnicities and religions, holds in it an immense cultural diversity that is expressed through the vast array of topics ranging from cuisine, music, languages to celebrations. Fashion, connecting closely with one's daily life, also plays a crucial role in the identification of South African's culture and people, merely as it does every elsewhere in the world. Each piece of clothing people choose to put on can be simply because it is in their reach, or used as an expression of style as well as political, religious beliefs and perspective in life. No matter how it was chosen, every single piece of clothing contains a long history in it.

Precolonial

One of the earliest vestiges of South African attire was traced back to around 2000 years ago when Middle Paleolithic population' descendants, the Khoisan, settled in Cape Peninsula in the south-western extremity of the African continent. These people were divided into 2 groups which were the San whose life depended heavily on hunting and gathering, and the Khoikoi who were pastoral herders. Without the contacts with foreigners, garments and cloth were unavailable for them to import. Instead, these early settlers altered available resources such as game and domestic animals' softened skin, and sometimes, plants and ostrich eggshell for attire making. In addition to these sources, the introduction of metal also gave them more choices for fashion. The arrival of the Khoisan people were followed shortly after by groups of Bantu-speaking people, who, through the Bantu expansion, ended up with conflict and occupied the land of the Khoisan people, forcing them into dispersion and absorption into the Bantu-speaking community. The settlement of Bantu-speaking people resulted in the formation of the Kingdom of Mapungubwe, from 900 to 1300 A.D., that flourished with trades from other foregin regions for gold and ivory in the exchange of clothes, glass bead and Chineses porcelain. Bantu-speaking's inhabitants in South Africa also lead to the derivation of nowadays main groups of people in South Africa which are the Nguni speaking people includes four smaller groups (Zulu, Xhosa, Swazi, Ndebele). The other groups of people in South Africa are the Sotho-Tswana peoples (Tswana, Pedi, and Sotho), while with the group of people in the north-eastern areas of present-day South Africa who are Venda, Lemba, and Tsonga. All of these groups of people, share the common home of South Africa, have for themselves distinctive languages and culture .

Colonial

Colonization starting from the mid seventeenth century undoubtedly changed South Africa in all aspects, and fashion together all those changes was influenced heavily by the arrival of new materials from Europe as well as the Eurocentric view about the body and clothing, perceiving that South African dressed like necked imposed changes on traditional fashion of these ideginous groups of people. Traditional clothing made with local materials were incorporated with new style and items from Europe. In the early nineteenth century, glass beads and plastic beads from Europe added new materials to the traditional collection of materials that South African indigenous people used to make beadworks. Around the late nineteenth century, Isishweshwe fabric was introduced to South Africa through importation from England and Germany. The cloth was made with indigo dye and later, with synthetic form of indigo dye with a range of colors ranging from blue and red to maroon and brown, associated with decorations from replicated and orderly organized geometric patterns. Isishweshwe slowly blended itself to the fashion world of South African people, appearing on clothing of working-class people, rural women and male soldiers. Though popular, because it was imported from other countries, was not recognized as what is unique for African fashion until 1982 when South African a company, Da Gama Textiles, began producing the cloths that helped to push its status to be considered as South Africa representative type of fabric. With the influence of colonizers, Western fashion came to rule over South Africa with educated class people preferred Edwardian top coats and hats. Working men also went with Western style that boost the demand for these products. Stores in these working areas carried out a wide variety of goods such as boots, coats, tweed jackets, waistcoats, shirts, braces, belts, hats, handkerchiefs, and pocket watches.

Apartheid period

During this era of classifying people by their ethnicities and races, the unique dresses of each South African indigenous community were used as one of the distinction tools. However, besides that, wearing traditional dress also acted as a way for South African coloured people to express their resistance and displeasure with the government ruled by a minority of white people. Traditional clothes were worn by leaders such as Nelson Mandela, who put on a Xhosa traditional garment, in 1962 in his trial for attempting to overthrow the government. The expression of his identity as a true South African person spoke for the aggression in resistance and asking for one's won control of one's country. With traditional dresses were worn as part of expressing one's identity, South African fashion in the aparthied period witnessed the continuing growth of influence from European fashion. The bridge between of pre-aparthied fashion when clothing in South Africa depended heavily on European fashion import and post-aparthied fashion when celebrating one's ethnicity was built by many South African designers who brought a touch of Africa to European style clothing. One noticeable example is Marianne Fassler who incorporated leopard-print with clothing in European style. She took inspiration from South African sources from clothing of indigenous groups of people to artists such as Barbara Tyrrell and Marlene Dumas.

Post-aparthied

After the aparthied period ended in 1994, South African traditional dresses continue to be the way to express pride in one's nation and identity as well as an enormous source of inspiration for famous fashion brands such as Sun Goddess, Stoned Cherrie and Strangelove. Pieces such as head wraps and A-line skirt inspired by Xhosa people from the nineteenth century were brought back on the runway. South African fashion is a coming together of different style, culture and response to social circumstances. It's a hybrid between African people themselves and foreigners they interacted with. For its diversity, no single style of dress is stated as national dress, but rather each group of people has a distinctive way to dress themselves.

Developing fashion industry

In recent years, as of 2016, There has been a boom in the development shops, clothing boutiques, hotels, as well as major restaurants in Accra, Ghana. As time passed there has been more recognition for the development of art through the creation of fashion in countries such as Kenya, Morocco, Nigeria, and South Africa. While there is a global disconnect between the western world and their interpretation of African fashion through the use of tribal patterns, many designers have risen and made an impact on the high-end fashion industry by putting a twist on their traditional African Garments. New designers are now trying to expand their entrepreneurial footprint and enlighten the world on the versatility of African fashion. More specifically Johannesburg's development in making an impact on the fashion industry has been more intentional. With the help of many designers, Johannesburg has built up a fashion district in the inner city that has made a name for itself globally. While new designers use this location as a stepping stone for their expansion, established fashion houses also play a role in the maturing of the district. Conversion of the established and developing fashion houses has built international respect for South Africa with the Fashion industry, making South Africa's Fashion Week a major destination in the worldwide fashion takeover at the beginning of each spring/summer and fall/winter season. Due to the city's plethora of established black-owned talent, Johannesburg has become one of the major fashion capitals for not only black creatives, but designers of all races.

Western clothing

European influence is commonly found in African fashion as well. For example, Ugandan men have started to wear "full length trousers and long-sleeved shirts". On the other hand, women have started to adapt influences from "19th-century Victorian dress". These styles include: "long sleeves and puffed shoulders, a full skirt, and commonly a colorful bow tied around the waist". This style of dress is called a busuti. Another popular trend is to pair a piece of modern western clothing, such as T-shirts with traditional wraps. Rural communities have also started to incorporate secondhand western clothing into their everyday style. For example, rural Zambian women have started to combine "secondhand clothing with a single two-yard length of chitengi that was used as a wrapper over the dress". With the globalization of western clothing influence from urban to rural areas, it has now become more common to find people wearing a variety of styles of clothes.

Secondhand clothing

There exist non-profit organizations in all western societies that sell used clothes to for-profit companies in Africa. These "white man's clothes" are quite common in some parts of the continent. This used clothing is called '' Mitumba'' in some areas and is surrounded by some controversy. Critics point to it as a threat to local clothing manufacturers and complain that it exploits consumers while others like average Nigerian citizen argue that this used clothing provides useful competition for often expensive and low quality local products.

Before charitable organizations started importing used clothes, cheap cotton clothing from Asia was the biggest import of cotton clothing to Africa. Soon, western charitable organizations began to send used clothing to African refugees and the poor. Countries in sub-Saharan Africa are one of the top destinations for the import of used clothing. Although used clothing was commonly sent for the lower class communities, it is now commonly found within other social classes in Africa. Secondhand clothing is found in everyday apparel for many people, regardless of their class difference. This is because there was always a variety of clothing and it was a good price. However, typically in Muslim regions, such as North Africa, do not partake in this trade due to religious reasons. Instead, Islamic African men wear a long flowing robe and women wear hijab along with a dress covering all skin.

Although these clothes are often donated by organizations in belief that people in rural and poor areas will be obtaining them first, the people who live in the cities get the clothing first. Since urban areas are full of fast and changing lifestyles, they are able to adapt to the change in cultures, such as change in tradition dress. These foreign clothes often are drastically different than what people are used to in more rural parts of Africa. People may believe that they are being insulted by being given something that they believe to be old, tattered and dirty. Generally, it seems that most countries have adapted to the use of secondhand clothing and have used it to their advantage.

Impacts

The second hand clothing industry has left both positive and negative impacts within African society. An impact that one would commonly not think of is the resale of imported western clothing. South Africa, among other nations, has created legislation of imported or donated goods in order to curb the resale of the donated items. Côte d'Ivoire, Nigeria, Kenya and Malawi had to completely ban the importation/donation of second hand clothes in order to try to control the resale. Another negative impact is that is commonly argued is that the importation of western clothing is leaving a negative impact on local clothing producers. However, the opposite side of the argument believes that the high importation creates new jobs for the people living in the port cities. These jobs include the sorting, washing, re-tailoring and transporting of the clothes to the markets. There is a report that revealed that "50,000 people are employed in jobs relating to secondhand clothing in one market in Kampala, Uganda".

Another impact that could be argued either negatively or positively, is that secondhand clothing has become more common to wear than classic African textiles. In Zambia, where it is known as salaula, secondhand clothing has basically become a new type of traditional clothing to them. Zambian cities are full of used clothing markets, which are extremely successful. Since Zambians have been wearing more western clothes traditional textiles and crafts have seemed to become scarce. While Senegal and Nigeria prefer to "follow long-standing regional style conventions, dressing with pride for purposes of displaying locally produced cloth in "African" styles". It can be argued that Zambia is losing a piece of its culture by wearing only western styles or even that people in Senegal and Nigeria are not open minded enough to try to incorporate western styles into their fashion. These differences in beliefs in used clothing help make African fashion a diverse topic.

See also

* African textiles
* National costume
* 1990s in African fashion
* 2000s in African fashion
* 2010s in African fashion

References

External links

Moda Fashion na Africa history

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