Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an

affinity marketing Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnershi ...

partnership. Based in

Virginia Beach Virginia Beach is an independent city located on the southeastern coast of the Commonwealth of Virginia in the United States. The population was 459,470 at the 2020 census. Although mostly suburban in character, it is the most populous city ...

Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...

, Affinity4 has raised nearly $100 million for charities and ministries such as

Feed the Children Feed the Children, established in 1979 and headquartered in Oklahoma City, Oklahoma, is a non-profit organization focused on alleviating childhood hunger. Its mission is "providing hope and resources for those without life's essentials." The organ ...

, Focus on the Family, and the

American Center for Law & Justice The American Center for Law & Justice (ACLJ) is a politically conservative, Christian-based legal organization in the United States. It is headquartered in Washington, D.C., and associated with Regent University School of Law in Virginia Beach, ...

History

The predecessor to Affinity4, LifeLine Communications, was founded in 1992, and utilized sales of long distance telephone service to raise funds for nonprofit organizations.

Name Change

In April 2005, LifeLine Communications announced that it was changing its name to Affinity4 to reflect the company's values: people can make a difference by donating a portion of every day purchases to charities, ministries, and nonprofit organizations. The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.

Services

Affinity4 launched its first product, long distance telephone service, followed closely by Affinity4 Internet Service, as well as other products like wireless service, roadside assistance programs, a savings program, and more. In June 2010, Affinity4's parent company, BN Media, purchased

Beliefnet Beliefnet is a lifestyle website featuring editorial content related to the topics of inspiration, spirituality, health, wellness, love and family, news, and entertainment. History Launched in 1999 by Steven Waldman and Robert Nylen, Beliefnet ...

from

NewsCorp News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in N ...

and maintains a separate advisory board from Affinity4. In September 2016, Patheos.com was added to the family of brands.

GiveBack Program

Pursuant to Affinity4's GiveBack Program, Affinity4 donates up to 10% of the proceeds it receives from customers that purchase Affinity4 products and services to each customer's designated

nonprofit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

Partner Organizations

Affinity4 partners with charities, ministries, and other

nonprofit organizations A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

Board of directors

• Stephen D. Halliday •

Jay Sekulow Jay Alan Sekulow (; born June 10, 1956) is an American lawyer, radio, television talk show host and politically conservative media personality. He has been chief counsel of the American Center for Law & Justice (ACLJ) since 1991. As a member of Pr ...

• John Kingston

References

{{Reflist

External links

Affinity4
Companies based in Virginia Beach, Virginia Financial services companies established in 1992 Charity fundraisers 1992 establishments in Virginia