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Aerus LLC, formerly Electrolux Corp. USA, manufactures air and surface purifiers, water filtration and treatment systems, and
In 1924, Gustaf Sahlin came to America to set up Electrolux Corp USA to import and sell the new tank type vacuum cleaner in America. The machine was the revolutionary Lux Model V made by AB Electro-Lux of Sweden and invented by Axel Wenner-Gren.The World's Best Known Vacuum Cleaner - Electrolux Corporation 1988 People did not know what the new contraption was at first, but when showed how well it cleaned in their home, they were sold. In 1929, a shipment of Model XI cleaners sank, forcing Electrolux Corp. to build machines in the US. In 1931, the White Sewing Machine Company in Cleveland, OH was contracted to build the Model XII, however this was not a permanent move as Electrolux Corp. wanted its own factory. In 1933, Electrolux Corp. set up a new factory in Old Greenwich, Connecticut. With Electrolux Corp. in good shape and making its own products, AB Electrolux divested its stock to focus on refrigerator production and made itself a minority shareholder. From then on the two companies sold different products. The American products were never sold in Europe and the European products were never sold in America.1963 was the 30th anniversary of Electrolux at Old Greenwich - ''Electrolux Factory News'' June 1963
In 1937, the now American-owned Electrolux Corp. debuted the Electrolux Model XXX (Model 30). It was the first American-only Electrolux. The Model XXX was sold from 1937–1954, making it the longest-made vacuum and in that time span over 14 million were sold. A Model XXX is currently on display at the Smithsonian and it is considered one of the top hundred U.S. inventions of all time. During World War II, Electrolux Corp halted vacuum production to focus on the war effort. The company made electric motors and control systems for the Army and Navy.
In 1952, the company debuted the Electrolux Model LX, the first vacuum that would know when it is full and also the first vacuum to use a self-sealing bag. That same style bag is still in use on some of the new Aerus-Lux model canister vacuums today. This machine would lay the foundation for every other North American Electrolux vacuum produced.
In 1968, AB Electrolux sold its minority shares to 
Aerus currently makes and sells air purification systems and laundry care systems.
Official websiteElectrolux history Aerus - Lux History
{{Webarchive, url=https://web.archive.org/web/20140218113212/http://www.aerushome.com/about/ , date=2014-02-18 Companies based in Dallas Vacuum cleaner manufacturers Home appliance manufacturers of the United States
vacuum cleaner
A vacuum cleaner, also known simply as a vacuum or a hoover, is a device that causes suction in order to remove dirt from floors, upholstery, draperies, and other surfaces. It is generally electrically driven.
The dirt is collected by either a ...
s. It is headquartered in Bristol
Bristol () is a city, ceremonial county and unitary authority in England. Situated on the River Avon, it is bordered by the ceremonial counties of Gloucestershire to the north and Somerset to the south. Bristol is the most populous city in ...
, Virginia
Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...
and has over 500 independently owned franchises in the U.S. and Canada. Aerus is the successor to Electrolux USA, the iconic manufacturer of vacuum cleaners. However, the Electrolux name is now used in the U.S. by the Electrolux Group of Sweden, which until 2016 also manufactured Eureka vacuum cleaners.
Electrolux Corporation USA was founded in 1924 by Gustaf Sahlin, a Swedish businessman who emigrated to the United States. Its tank vacuum quickly became an industry standard, and was very popular for many decades.
In 1968, Consolidated Foods Corporation (now known as Sara Lee Corporation) acquired Electrolux.
In 1989, Electrolux Corp. USA created Purelux, the first residential under-the-sink water purification
Water purification is the process of removing undesirable chemicals, biological contaminants, suspended solids, and gases from water. The goal is to produce water that is fit for specific purposes. Most water is purified and disinfected for hu ...
system combining ultraviolet
Ultraviolet (UV) is a form of electromagnetic radiation with wavelength from 10 nm (with a corresponding frequency around 30 PHz) to 400 nm (750 THz), shorter than that of visible light, but longer than X-rays. UV radiation ...
(UV) light
Light or visible light is electromagnetic radiation that can be perceived by the human eye. Visible light is usually defined as having wavelengths in the range of 400–700 nanometres (nm), corresponding to frequencies of 750–420 te ...
and activated carbon filtration. Actor Lloyd Bridges
Lloyd Vernet Bridges Jr. (January 15, 1913 – March 10, 1998) was an American film, stage and television actor who starred in a number of television series and appeared in more than 150 feature films. He was the father of four children, includi ...
was the company's spokesperson.
In 2000, the North American rights to the Electrolux brand name were sold to Electrolux Group of Sweden, which since 1968 had been unaffiliated. The corporation that originally manufactured Electrolux vacuums has been known as Aerus since 2001.
Company history
Aerus LLC was formed in 1924 as Electrolux Corporation USA.
In 1924, Gustaf Sahlin came to America to set up Electrolux Corp USA to import and sell the new tank type vacuum cleaner in America. The machine was the revolutionary Lux Model V made by AB Electro-Lux of Sweden and invented by Axel Wenner-Gren.The World's Best Known Vacuum Cleaner - Electrolux Corporation 1988 People did not know what the new contraption was at first, but when showed how well it cleaned in their home, they were sold. In 1929, a shipment of Model XI cleaners sank, forcing Electrolux Corp. to build machines in the US. In 1931, the White Sewing Machine Company in Cleveland, OH was contracted to build the Model XII, however this was not a permanent move as Electrolux Corp. wanted its own factory. In 1933, Electrolux Corp. set up a new factory in Old Greenwich, Connecticut. With Electrolux Corp. in good shape and making its own products, AB Electrolux divested its stock to focus on refrigerator production and made itself a minority shareholder. From then on the two companies sold different products. The American products were never sold in Europe and the European products were never sold in America.1963 was the 30th anniversary of Electrolux at Old Greenwich - ''Electrolux Factory News'' June 1963
In 1937, the now American-owned Electrolux Corp. debuted the Electrolux Model XXX (Model 30). It was the first American-only Electrolux. The Model XXX was sold from 1937–1954, making it the longest-made vacuum and in that time span over 14 million were sold. A Model XXX is currently on display at the Smithsonian and it is considered one of the top hundred U.S. inventions of all time. During World War II, Electrolux Corp halted vacuum production to focus on the war effort. The company made electric motors and control systems for the Army and Navy.
In 1952, the company debuted the Electrolux Model LX, the first vacuum that would know when it is full and also the first vacuum to use a self-sealing bag. That same style bag is still in use on some of the new Aerus-Lux model canister vacuums today. This machine would lay the foundation for every other North American Electrolux vacuum produced.
In 1968, AB Electrolux sold its minority shares to Consolidated Foods
The Sara Lee Corporation was an American consumer-goods company based in Downers Grove, Illinois. It had operations in more than 40 countries and sold its products in over 180 countries. Its international operations were headquartered in Utrecht ...
, which then bought enough stock to make it the majority shareholder. That same time, Consolidated Foods also acquired Electrolux Canada Ltd. from AB Electrolux. Electrolux Corp USA and Electrolux Canada Ltd were independent companies and stayed that way until the mid 1980s. From the late 1960s to the late 1990s Electrolux Corp. was a subsidiary of Consolidated Foods. In 1970, Electrolux Corp. opened up its Bristol, VA manufacturing center which eventually replaced the much older Old Greenwich factory. As of 2014 it is still the main factory.
In 1998, Consolidated Foods (now Sara Lee) sold Electrolux Corp. to a firm owned by Joe Urso (who still owns the company). The company was then renamed Electrolux LLC. In 2000, the company sold certain name rights back to AB Electrolux which would go into effect in 2004. In 2001, the company began to transition into the new name: Aerus. In early 2004, the rights to the name "Electrolux" on products in North America ended. 2003 was the last year the company sold products that had the word "Electrolux" on them; however, Aerus LLC still holds certain rights to the Electrolux name and to the word "Lux." Electrolux LLC was formally renamed Aerus LLC.Aerus Brand Story - A Fresh Approach To A Familiar Idea - Aerus Electrolux News 2002
Aerus currently makes and sells air purification systems and laundry care systems.
References
External links
Official website
{{Webarchive, url=https://web.archive.org/web/20140218113212/http://www.aerushome.com/about/ , date=2014-02-18 Companies based in Dallas Vacuum cleaner manufacturers Home appliance manufacturers of the United States