Advocacy is an
activity by an
individual
An individual is that which exists as a distinct entity. Individuality (or self-hood) is the state or quality of being an individual; particularly (in the case of humans) of being a person unique from other people and possessing one's own Maslow ...
or
group
A group is a number of persons or things that are located, gathered, or classed together.
Groups of people
* Cultural group, a group whose members share the same cultural identity
* Ethnic group, a group whose members share the same ethnic ide ...
that aims to influence
decisions within political, economic, and social institutions. Advocacy includes activities and publications to influence public policy, laws and budgets by using facts, their relationships, the media, and messaging to educate government officials and the public. Advocacy can include many activities that a person or organization undertakes, including
media campaign
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.
Broadcast media transmit information e ...
s,
public speaking
Public speaking, also called oratory or oration, has traditionally meant the act of speaking face to face to a live audience. Today it includes any form of speaking (formally and informally) to an audience, including pre-recorded speech deliver ...
, commissioning and publishing research.
Lobbying
In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agency, regulatory agencie ...
(often by
lobby groups
Advocacy groups, also known as interest groups, special interest groups, lobbying groups or pressure groups use various forms of advocacy in order to influence public opinion and ultimately policy. They play an important role in the develop ...
) is a form of advocacy where a direct approach is made to
legislator
A legislator (also known as a deputy or lawmaker) is a person who writes and passes laws, especially someone who is a member of a legislature. Legislators are often elected by the people of the state. Legislatures may be supra-national (for ex ...
s on a specific issue or specific piece of legislation. Research has started to address how advocacy groups in the United States
[ and Canada] are using social media to facilitate civic engagement and collective action.
Forms
There are several forms of advocacy, each representing a different approach in a way to initiate changes in the society. One of the most popular forms is social justice
Social justice is justice in terms of the distribution of wealth, opportunities, and privileges within a society. In Western and Asian cultures, the concept of social justice has often referred to the process of ensuring that individuals fu ...
advocacy. Cohen, de la Vega, and Watson (2001) state that this definition does not encompass the notions of power relations, people's participation, and a vision of a just society as promoted by social justice advocates. For them, advocacy represents the series of actions taken and issues highlighted to change the “what is” into a “what should be”, considering that this “what should be” is a more decent and a more just society Those actions, which vary with the political, economic and social environment in which they are conducted, have several points in common. For instance, they:
* Question the way policy is administered
* Participate in the agenda-setting as they raise significant issues
* Target political systems "because those systems are not responding to people's needs"
* Are inclusive and engaging
* Propose policy solutions
* Open up space for public argumentation
Other forms of advocacy include:
* Budget advocacy: another aspect of advocacy that ensures proactive engagement of Civil Society Organizations with the government budget to make the government more accountable to the people and promote transparency. Budget advocacy also enables citizens and social action groups to compel the government to be more alert to the needs and aspirations of people in general and the deprived sections of the community.
* Bureaucratic advocacy: people considered "experts" have more chance to succeed at presenting their issues to decision-makers. They use bureaucratic advocacy to influence the agenda, although at a slower pace.
* Express versus issue advocacy: These two types of advocacy when grouped together usually refers to a debate in the United States whether a group is expressly making their desire known that voters should cast ballots in a particular way, or whether a group has a long-term issue that isn't campaign and election season specific.
* Health advocacy
Health advocacy or health activism encompasses direct service to the individual or family as well as activities that promote health and access to health care in communities and the larger public. Advocates support and promote the rights of the pa ...
: supports and promotes patients' health care rights as well as enhance community health and policy initiatives that focus on the availability, safety and quality of care.
* Ideological advocacy: in this approach, groups fight, sometimes during protests, to advance their ideas in the decision-making circles.
* Interest-group advocacy: lobbying is the main tool used by interest groups doing mass advocacy. It is a form of action that does not always succeed at influencing political decision-makers as it requires resources and organization to be effective.
* Legislative advocacy: the "reliance on the state or federal legislative process" as part of a strategy to create change.
* Mass advocacy: any type of action taken by large groups (petitions, demonstrations, etc.)
* Media advocacy: "the strategic use of the mass media as a resource to advance a social or public policy initiative" (Jernigan and Wright, 1996). In Canada, for example, the Manitoba Public Insurance campaigns illustrate how media advocacy was used to fight alcohol and tobacco-related health issues. We can also consider the role of health advocacy and the media in “the enactment of municipal smoking bylaws in Canada between 1970 and 1995.”
* Special education advocacy: advocacy with a "specific focus on the educational rights of students with disabilities."
Different contexts in which advocacy is used:
* In a legal/law context: An "advocate
An advocate is a professional in the field of law. Different countries' legal systems use the term with somewhat differing meanings. The broad equivalent in many English law–based jurisdictions could be a barrister or a solicitor. However, ...
" is the title of a specific person who is authorized/appointed in some way to speak on behalf of a person in a legal process.
* In a political context: An "advocacy group
Advocacy groups, also known as interest groups, special interest groups, lobbying groups or pressure groups use various forms of advocacy in order to influence public opinion and ultimately policy. They play an important role in the developm ...
" is an organized collection of people who seek to influence political decisions and policy, without seeking election to public office.
* In a social care context: Both terms (and more specific ones such as "independent advocacy") are used in the UK in the context of a network of interconnected organisations and projects which seek to benefit people who are in difficulty (primarily in the context of disability and mental health).
* In the context of inclusion: Citizen Advocacy organisations Citizen Advocacy organisations (Citizen Advocacy programs/programmes) seek to cause benefit by reconnecting people who have become isolated from the ordinary community. Their practice was defined in two key documents: CAPEJohn O'Brien and Wolf Wolfe ...
(or programmes) seek to cause benefit by reconnecting people who have become isolated. Their practice was defined in two key documents: CAPE, and Learning from Citizen Advocacy Programs.
Tactics
Margaret E. Keck
Margaret Keck (born January 12, 1949) is an American political scientist and Brazilianist, currently an Academy Professor and professor emeritus of political science at Johns Hopkins University. Keck studies the Politics of Brazil, environmental ...
and Kathryn Sikkink Kathryn Sikkink (born 1955) is an author, human rights academic, and scholar of international relations working primarily through the theoretical strain of constructivism. She is currently at professor at Harvard Kennedy School.
Academic career
Ka ...
have observed four types of advocacy tactics:
# Information politics: quickly and credibly generating politically usable information and moving it to where it will have the most impact.
# Symbolic politics: calling upon symbols, actions, or stories that make sense of a situation for an audience that is frequently far away.
# Leverage politics: calling upon powerful actors to affect a situation where weaker members of a network are unlikely to have influence.
# Accountability politics: efforts to hold powerful actors to their previously stated policies or principles.
These tactics have been also observed within advocacy organizations outside the USA.
Use of the Internet
Groups involved in advocacy work have been using the Internet
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
to accomplish organizational goals. It has been argued that the Internet helps to increase the speed, reach and effectiveness of advocacy-related communication as well as mobilization efforts, suggesting that social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
are beneficial to the advocacy community.
Other examples
Advocacy activities may include conducting an exit poll or the filing of an amicus brief
An ''amicus curiae'' (; ) is an individual or organization who is not a party to a legal case, but who is permitted to assist a court by offering information, expertise, or insight that has a bearing on the issues in the case. The decision on ...
.
Topics
People advocate for a large number and variety of topics. Some of these are clear-cut social issue
A social issue is a problem that affects many people within a society. It is a group of common problems in present-day society and ones that many people strive to solve. It is often the consequence of factors extending beyond an individual's cont ...
s that are universally agreed to be problematic and worth solving, such as human trafficking
Human trafficking is the trade of humans for the purpose of forced labour, sexual slavery, or commercial sexual exploitation for the trafficker or others. This may encompass providing a spouse in the context of forced marriage, or the extrac ...
. Others—such as abortion
Abortion is the termination of a pregnancy by removal or expulsion of an embryo or fetus. An abortion that occurs without intervention is known as a miscarriage or "spontaneous abortion"; these occur in approximately 30% to 40% of pregn ...
—are much more divisive and inspire strongly-held opinions on both sides. There may never be a consensus on this latter type of issues, but intense advocacy is likely to remain. In the United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, any issue of widespread debate and deeply-divided opinion can be referred to as a social issue. The Library of Congress
The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library is ...
has assembled an extensive list of social issues in the United States, ranging from vast ones like abortion to same-sex marriage
Same-sex marriage, also known as gay marriage, is the marriage of two people of the same Legal sex and gender, sex or gender. marriage between same-sex couples is legally performed and recognized in 33 countries, with the most recent being ...
to smaller ones like hacking and academic cheating
Cheating generally describes various actions designed to subvert rules in order to obtain unfair advantages. This includes acts of bribery, cronyism and nepotism in any situation where individuals are given preference using inappropriate cr ...
.
Topics that appear to involve advancing a certain positive ideal are often known as causes. A particular cause may be very expansive in nature — for instance, increasing liberty
Liberty is the ability to do as one pleases, or a right or immunity enjoyed by prescription or by grant (i.e. privilege). It is a synonym for the word freedom.
In modern politics, liberty is understood as the state of being free within society fr ...
or fixing a broken political system. For instance in 2008, U.S. presidential candidate Barack Obama
Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
utilized such a meaning when he said, "this was the moment when we tore down barriers that have divided us for too long; when we rallied people of all parties and ages to a common cause." Change.org
Change.org is a worldwide nonprofit petition website, based in California, US, operated by the San Francisco-based company of the same name, which has over 400 million users and offers the public the ability to promote the petitions they care abo ...
and Causes Causes, or causality, is the relationship between one event and another. It may also refer to:
* Causes (band), an indie band based in the Netherlands
* Causes (company)
Causes.com is a civic-technology app and website that enables users to orga ...
are two popular websites that allow people to organize around a common cause.
Topics upon which there is universal agreement that they need to be solved include, for example, human trafficking
Human trafficking is the trade of humans for the purpose of forced labour, sexual slavery, or commercial sexual exploitation for the trafficker or others. This may encompass providing a spouse in the context of forced marriage, or the extrac ...
, poverty
Poverty is the state of having few material possessions or little income. Poverty can have diverse social, economic, and political causes and effects. When evaluating poverty in ...
, water and sanitation
Sanitation refers to public health conditions related to clean drinking water and treatment and disposal of human excreta and sewage. Preventing human contact with feces is part of sanitation, as is hand washing with soap. Sanitation systems ...
as a human right
Human rights are moral principles or normsJames Nickel, with assistance from Thomas Pogge, M.B.E. Smith, and Leif Wenar, 13 December 2013, Stanford Encyclopedia of PhilosophyHuman Rights Retrieved 14 August 2014 for certain standards of hu ...
.
"Social issues" as referred to in the United States also include topics (also known as "causes") intended by their advocates to advance certain ideals (such as equality
Equality may refer to:
Society
* Political equality, in which all members of a society are of equal standing
** Consociationalism, in which an ethnically, religiously, or linguistically divided state functions by cooperation of each group's elite ...
) include: civil rights
Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life of ...
, LGBT rights
Rights affecting lesbian, gay, bisexual, and transgender (LGBT) people vary greatly by country or jurisdiction—encompassing everything from the legal recognition of same-sex marriage to the death penalty for homosexuality.
Notably, , 33 ...
, women's rights
Women's rights are the rights and entitlements claimed for women and girls worldwide. They formed the basis for the women's rights movement in the 19th century and the feminist movements during the 20th and 21st centuries. In some countries, ...
, environmentalism
Environmentalism or environmental rights is a broad philosophy, ideology, and social movement regarding concerns for environmental protection and improvement of the health of the environment, particularly as the measure for this health seek ...
, and veganism
Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. ...
.
Transnational advocacy
Advocates and advocacy groups represent a wide range of categories and support several issues as listed on worldadvocacy.com. The Advocacy Institute, a US-based global organization, is dedicated to strengthening the capacity of political, social, and economic justice advocates to influence and change public policy.
The phenomenon of globalization
Globalization, or globalisation (Commonwealth English; see spelling differences), is the process of interaction and integration among people, companies, and governments worldwide. The term ''globalization'' first appeared in the early 20t ...
draws a special attention to advocacy beyond countries’ borders. The core existence of networks such as World Advocacy or the Advocacy Institute demonstrates the increasing importance of transnational advocacy and international advocacy. Transnational advocacy networks are more likely to emerge around issues where external influence is necessary to ease the communication between internal groups and their own government. Groups of advocates willing to further their mission also tend to promote networks and to meet with their internal counterparts to exchange ideas.
Transnational advocacy is increasingly playing a role in advocacy for migrants rights, and migrant advocacy organizations have strategically called upon governments and international organizations for leverage.
Transnational advocates spend time with local interest groups in order to better understand their views and wishes.
See also
* Advocacy group
Advocacy groups, also known as interest groups, special interest groups, lobbying groups or pressure groups use various forms of advocacy in order to influence public opinion and ultimately policy. They play an important role in the developm ...
* Cause lawyer
* Disability advocacy
The disability rights movement is a global social movement that seeks to secure equal opportunities and equal rights for all people with disabilities.
It is made up of organizations of disability activists, also known as disability advocate ...
* Patient advocacy
Patient advocacy is a process in health care concerned with advocacy for patients, survivors, and caregivers. The patient advocate may be an individual or an organization, concerned with healthcare standards or with one specific group of disor ...
References
External links
{{wiktionary
College Board Advocacy & Policy Center
Public Affairs World
- news and information site on the subject of lobbying
Advocacy groups
Activism by type