Advertising inventory or media inventory is the space available in the
media
Media may refer to:
Communication
* Media (communication), tools used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Broadcast media, communications delivered over mass el ...
,
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
, and
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
industries to advertisers on newspapers, magazines, and digital platforms.
History
Traditionally advertising inventory was sold during
upfront
''UpFront'' is a current affairs discussion, debate and analysis programme on Al Jazeera English. The show premiered on 4 September 2015 shortly after Al Jazeera moved into their new Washington D.C. hub. The show has a politics focus although othe ...
events in the third week of May.
However, advertising space is increasingly being transacted
algorithm
In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algorithms are used as specificat ...
ically, such as
real-time bidding
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per- impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression a ...
.
Categories
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.
* Premium guaranteed
* Audience targeted
* Remnant
* Sponsorships
References
{{reflist
External links
SEO For Lawyers
Advertising