An advertising board, or A-board, is usually a term reserved for the advertising hoardings seen at
association football
Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...
matches, although there are other more general forms such as
billboards
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
and
posters
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text ...
.
Advertising boards first appeared around football stadiums in the 1970s, and are now commonplace in professional football grounds.
Advertising techniques
Advertising tools
Promotion and marketing communications
Terminology used in multiple sports
Association football terminology
Rugby league terminology
Rugby union terminology
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