''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a

broadsheet A broadsheet is the largest newspaper format and is characterized by long Vertical and horizontal, vertical pages, typically of . Other common newspaper formats include the smaller Berliner (format), Berliner and Tabloid (newspaper format), ta ...

newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''.

History

''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its name to ''Ad Age''.

Recognition

''Ad Age'', which ''The New York Times'' in 2014 called "the largest publication in the ad trade field" published in 1999 a list of the top 100 players in advertising history. Among these were Alvin Achenbaum, Bill Backer, Marion Harper Jr., Mary Wells Lawrence,

ACNielsen The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for ...

, David Ogilvy, and

J. Walter Thompson J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merge ...

. In 1980,

Henderson Advertising The Greenville, South Carolina-based Henderson Agency was founded in 1946 by James M. Henderson, who put in considerable effort to recruit "smart creatives." In 1974, the work it did in 1967 for Fantastik was still considered noteworthy. By 198 ...

, founded 1946 by

James M. Henderson James Marvin Henderson (March 28, 1921 – October 31, 1995) was the founder of the Henderson Agency. Henderson founded the eponymous agency in 1946. The agency was described by ''The New York Times'' as "one of the bigger agencies in the South ...

Greenville, South Carolina Greenville (; locally ) is a city in and the seat of Greenville County, South Carolina, United States. With a population of 70,720 at the 2020 census, it is the sixth-largest city in the state. Greenville is located approximately halfway be ...

, became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".

Controversy

Thirty years after Ad Age's "''Guns must go!''" headline, on an editorial in response to the 1968 assassination of Robert F. Kennedy, the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response." There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."

References

External links

Advertising Age brand page on Crain Communications website
{{Crain Communications Business magazines published in the United States Weekly magazines published in the United States Magazines about advertising Magazines established in 1930 Magazines published in Detroit