' ("I love to read" in French) is a French literary magazine aimed to children aged 7–10. Published by

Bayard Presse Bayard Presse is one of the oldest press and publishing companies of France, being founded in 1870. The company has various media outlets both in its native France and abroad. As of 2019, it reports approximately two thousand employees, two hundred ...

since 1977, it is easily identifiable by its red cover and its

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...

, a blue

colored pencil A colored pencil (American English), coloured pencil (Commonwealth English), pencil crayon, or coloured/colouring lead (Canadian English, Newfoundland English) is an art medium constructed of a narrow, pigmented core encased in a wooden cylindri ...

named ''""'' (a

play-on-words Word play or wordplay (also: play-on-words) is a literary technique and a form of wit in which words used become the main subject of the work, primarily for the purpose of intended effect or amusement. Examples of word play include puns, phonet ...

meaning both "looking well" and "good pencil lead"). Each issue contains:"J’aime lire"
on Culture Confiture # An illustrated novel; # Some pages of games and puzzles; # Comics (originally '' Tom-Tom and Nana''). The magazine has more than 2 million readers each month and is one of the best-selling titles in its category."J’aime lire Store"
on

Le Monde ''Le Monde'' (; ) is a French daily afternoon newspaper. It is the main publication of Le Monde Group and reported an average circulation of 323,039 copies per issue in 2009, about 40,000 of which were sold abroad. It has had its own website si ...

English language English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the ...

edition is published with the title ''Adventure Box'' since 1996.

References

External links

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Adventure Box
1977 establishments in France Children's magazines published in France French-language magazines Literary magazines published in France Monthly magazines published in France Magazines established in 1977 {{child-mag-stub