Adtile Technologies is an American company that develops and markets
motion-sensing technology. The company’s headquarter is in
San Diego
San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the List of United States cities by population, eigh ...
,
California
California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
. It is best known for its motion ads, which employs phone's sensors that supports motion as input to make advertisements interactive.
In October 2014, Adtile was selected to receive the 2014 North America
Frost & Sullivan
Frost & Sullivan is an American business consulting firm. It offers market research and analysis, growth strategy consulting, and corporate training. It has about 45 offices in the Americas, Africa, Asia and Europe; the principal office is in Sa ...
Award for Enabling Technology Leadership.
History
Nils Forsblom, a
Finnish-American
Finnish Americans ( fi, amerikansuomalaiset, ) comprise Americans with ancestral roots from Finland or Finnish people who immigrated to and reside in the United States. The Finnish-American population numbers a little bit more than 650,000. Man ...
technology entrepreneur founded Adtile Technologies in 2010. The company's first product was Photopoll, an application that allowed users to share photos, tell stories around those photos, and ask friends for opinions. In 2013, the company raised $2.7 million in funding from undisclosed angel investors. The funds were used to launch a new product called Adtile, which makes mobile advertisements interactive based on physical motion-inputs. In July 2014, the company announced a $4.5 million Series A funding round led by private venture capitalists. In March 2015, Adtile created Adtile VR, a technology that lets users experience virtual reality environments on smartphone's browser.
[
In October 2015, the company announced partnering with LG Uplus, which would use Adtile to power its entire mobile network and Wi-Fi stations. In April 2017, Adtile raised additional $2 million in funding which is an extension of the $4.5 million Series A raised back in 2014.
]
Technology and applications
The Adtile Motion Technology employs algorithms identify motion interactions to offer dynamic visual feedback and make ads interactive. The Adtile Motion Technology taps into a smartphone’s native micro-electro-mechanical systems
Microelectromechanical systems (MEMS), also written as micro-electro-mechanical systems (or microelectronic and microelectromechanical systems) and the related micromechatronics and microsystems constitute the technology of microscopic devices, ...
(MEMS) — namely the accelerometer
An accelerometer is a tool that measures proper acceleration. Proper acceleration is the acceleration (the rate of change of velocity) of a body in its own instantaneous rest frame; this is different from coordinate acceleration, which is accele ...
and gyroscope
A gyroscope (from Ancient Greek γῦρος ''gŷros'', "round" and σκοπέω ''skopéō'', "to look") is a device used for measuring or maintaining orientation and angular velocity. It is a spinning wheel or disc in which the axis of rota ...
.
Adtile VR creates a 3D rendering on a mobile device that moves as the user moves. Movements like tilting, pitching, rotating, or walking in any direction reflect changes on-screen allowing the user to interact with the virtual world.
The Adtile Motion Store is a cloud-based creative platform that allows designers to develop their own interactive sensor-enabled ads using Adtile-designed templates.
In November 2015, the company launched Air Pencil, a lightweight Web app that makes it possible to capture free-form motion with an iPhone. Adtile’s Air Pencil was inspired by Picasso’s electric light used in Gjon Mili’s photograph series featured in LIFE Magazine in 1949.
References
{{reflist
Technology companies based in San Diego
Privately held companies based in California
American companies established in 2010