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Adrian Hanauer (born February 7, 1966) is an American businessman and majority owner of
Seattle Sounders FC Seattle Sounders Football Club is an American professional men's soccer club based in Seattle. The Sounders compete as a member of the Western Conference of Major League Soccer (MLS). The club was established on November 13, 2007, and began ...
of
Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...
. He is also one of the minority owners of the
Seattle Kraken The Seattle Kraken are a professional ice hockey team based in Seattle. The Kraken compete in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference and began play during the league's 2021–22 season. ...
of the
National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...
, and a former minority owner of Reign FC, a team in the
National Women's Soccer League The National Women's Soccer League (NWSL) is a professional women's soccer league at the top of the United States league system. It is owned by the teams and, until 2020, was under a management contract with the United States Soccer Federatio ...
now known as
OL Reign OL Reign is an American professional Women's association football, women's soccer team based in Seattle, Washington. Founded by Bill and Teresa Predmore in 2012 as Seattle Reign FC, it was one of eight inaugural members of the National Women's S ...
.


Business history

Hanauer's family owned the Pacific Coast Feather Company, a down pillow, feather bed, and high-end bedding products manufacturer that was founded in 1884 in Germany, and is now headquartered in Seattle. While Hanauer never held an executive position within the company, he began working at the company at 13. Hanauer founded Museum Quality Framing, which is a chain of custom
frame A frame is often a structural system that supports other components of a physical construction and/or steel frame that limits the construction's extent. Frame and FRAME may also refer to: Physical objects In building construction *Framing (con ...
stores in
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered o ...
,
Oregon Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...
, and
Idaho Idaho ( ) is a state in the Pacific Northwest region of the Western United States. To the north, it shares a small portion of the Canada–United States border with the province of British Columbia. It borders the states of Montana and Wyom ...
, in 1988. Hanauer used to own a chain of pizza stores called Mad Pizza. As an early investor in
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
and
aQuantive aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. ...
, an online based advertising company, Hanauer turned a substantial profit when the latter company went public in 2000 and again when
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
purchased the company in 2007. He became the managing partner for the USL
Seattle Sounders Seattle Sounders Football Club is an American professional men's association football, soccer club based in Seattle. The Sounders compete as a member of the Western Conference (MLS), Western Conference of Major League Soccer (MLS). The club w ...
in 2002 and began reducing the financial losses the team was taking, $1 million per year for the five years proceeding Hanauer's taking over the team, and reduced the losses to $350,000 per year. The team also attained success on the field under Hanauer's leadership, going 23-4-1 in his first season, the second best record in USL history, and made it to the league championship game three times, winning it twice. Hanauer also began working on getting a
Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...
team in Seattle. The league passed over Seattle in 2004, choosing instead to expand to better prepared
Salt Lake City Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the Capital (political), capital and List of cities and towns in Utah, most populous city of Utah, United States. It is the county seat, seat of Salt Lake County, Utah, Sal ...
. Hanauer invested $250,000 for a 15 percent stake in an English soccer team
Cambridge United FC Cambridge United Football Club is a professional association football club based in the city of Cambridge, England. They compete in EFL League one , the 3rd tier of the English football league system. The club is based at the Abbey Stadium on ...
in May 2007. Following the MLS All Star game in July 2007, Hanauer was introduced to Hollywood executive, director, and film producer
Joe Roth Joseph Emanuel Roth is an American film executive, producer and director. He co-founded Morgan Creek Productions in 1988 and was chairman of 20th Century Fox (1989–1993), Caravan Pictures (1993–1994), and Walt Disney Studios (1994–200 ...
by MLS commissioner
Don Garber Donald P. Garber (born October 9, 1957) is an American sports executive who has served as the Commissioner of Major League Soccer since 1999. Garber is also the CEO of Soccer United Marketing and a member of the United States Soccer Federation ...
. The two men hit it off and over the next few weeks, Roth made several visits to Seattle to take in a few Sounders games and get to know Hanauer better. By November, the two had brought in Microsoft co-founder
Paul Allen Paul Gardner Allen (January 21, 1953 – October 15, 2018) was an American business magnate, computer programmer, researcher, investor, and philanthropist. He co-founded Microsoft Corporation with childhood friend Bill Gates in 1975, which h ...
and comedian
Drew Carey Drew Allison Carey (born May 23, 1958) is an American comedian, actor and game show host. After serving in the U.S. Marine Corps and making a name for himself in stand-up comedy, he gained stardom in his own sitcom, ''The Drew Carey Show'', an ...
as investors and MLS had announced Seattle as the next expansion team. In 2005, Hanauer founded
business incubator Business incubator is an organization that helps startup companies and individual entrepreneurs to develop their businesses by providing a fullscale range of services starting with management training and office space and ending with venture ca ...
and
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
company Curious Office Partners. The company invests in small internet startup companies and offers them office space in Pioneer Square and invests between
US$ The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
10,000 and $250,000 in the startups. In 2018, he and his brother sold the Pacific Coast Feather Company.


Personal life

Hanauer's interest in
soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...
began at the age of 3, he saw his first
North American Soccer League The North American Soccer League may refer to: *North American Soccer League (1968–1984), a former Division I league *North American Soccer League (2011–2017) The North American Soccer League (NASL) was a professional men's soccer league b ...
Sounders game at the age of 8, and he was one of only two freshmen to make the soccer team for
Mercer Island High School Mercer Island High School (MIHS) is a state school, public secondary education in the United States, high school located in Mercer Island, Washington, United States, as part of the Mercer Island School District. As of the 2018–19 school year, ...
. While Hanauer did not make the team as a sophomore, he continued to play soccer, first on an intramural team while attending
University of Washington The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington. Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seattle a ...
and now on two teams in the Greater Seattle Soccer League.


References


External links

* {{DEFAULTSORT:Hanauer, Adrian Living people 1966 births University of Washington alumni Businesspeople from Seattle Major League Soccer executives OL Reign owners Seattle Sounders FC Mercer Island High School alumni