The Adolph Coors Company was formerly a

holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

Golden, Colorado Golden is a List of municipalities in Colorado#Home rule municipality, home rule city that is the county seat of Jefferson County, Colorado, Jefferson County, Colorado, United States. The city population was 20,399 at the 2020 United States Censu ...

controlled by the heirs of founder

Adolph Coors Adolph Herman Joseph Coors Sr. (February 4, 1847 – June 5, 1929) was a German American brewer who founded the Adolph Coors Company in Golden, Colorado, in 1873. Early years Adolph Hermann Joseph Kuhrs was born in Barmen in Rhenish Pruss ...

. Its principal subsidiary was the

Coors Brewing Company The Coors Brewing Company started as an American brewery and beer company in Golden, Colorado. In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coors. The first Coors brew ...

. The brewery was founded in 1873. In 2005, Adolph Coors Co. merged with

Molson The Molson Brewery is a Canadian based brewery company based in Montreal which was established in 1786 by the Molson family. In 2005, Molson merged with the Adolph Coors Company to become Molson Coors. Molson Coors maintains some of its Can ...

, Inc. to become the

Molson Coors Brewing Company The Molson Coors Beverage Company is an American-Canadian multinational drink and brewing company incorporated under Delaware General Corporation Law and headquartered in Golden, Colorado and Montreal, Quebec. Molson Coors was formed in 2005 t ...

Business names

*Schueler & Coors, Golden Brewery (1873–1880) *Adolph Coors, Golden Brewery (1880–1913) *Adolph Coors Co., Golden Brewery (1909–1913) *Adolph Coors Brewing and Malting Company, Golden Brewery (1913–1915) *Adolph Coors Company (1933–2005)

Chairmen

Adolph Coors III Adolph Coors III (January 12, 1915 – February 9, 1960) was the grandson of Adolph Coors and heir to the Coors Brewing Company empire. Life and career Coors was born on January 12, 1915, the son of Alice May (née Kistler; 1885–1970) and Ado ...

Joseph Coors Joseph Coors, Sr. (November 12, 1917 – March 15, 2003), was the grandson of brewer Adolph Coors and president of Coors Brewing Company. Birth and education Coors was born in 1917 to Alice May Kistler (1885–1970) and Adolph Coors II. His sibl ...

* Douglas Roy Coors *

William Coors William Kistler Coors (August 11, 1916 – October 13, 2018) was an American brewery executive with the Coors Brewing Company. He was affiliated with the company for over 64 years, and was a board member from 1973 to 2003. He was a grandson of Ad ...

Pete Coors Peter Hanson Coors (born September 20, 1946) is an American businessman and politician. He formerly served as the chairman of the Molson Coors Brewing Company and chairman of MillerCoors. Coors was the Republican party nominee in the 2004 United ...

, 2002–2004

Sponsorship history

Coors was the main sponsor for the Coors Cycling Team (late 1980s to mid-1990s) and the sponsor for US cycling event the

Coors Classic The Coors International Bicycle Classic (1980–1988) was a stage race sponsored by the Coors Brewing Company. Coors was the race's second sponsor; the first, Celestial Seasonings, named the race after its premium tea Red Zinger, which began in 1 ...

, which ran from 1980 to 1988. Coors sponsored Premiership side

Chelsea Chelsea or Chelsey may refer to: Places Australia * Chelsea, Victoria Canada * Chelsea, Nova Scotia * Chelsea, Quebec United Kingdom * Chelsea, London, an area of London, bounded to the south by the River Thames ** Chelsea (UK Parliament consti ...

from 1994 to 1997. The last competitive game that the club wore shirts bearing Coors as sponsors was the

1997 FA Cup Final The 1997 FA Cup Final was the 116th final of the FA Cup. It took place on 17 May 1997 at Wembley Stadium and was contested by Chelsea and Middlesbrough, the North East club appearing in its first FA Cup Final. Chelsea won 2–0 to win the FA C ...

in which they beat

Middlesbrough Middlesbrough ( ) is a town on the southern bank of the River Tees in North Yorkshire, England. It is near the North York Moors national park. It is the namesake and main town of its local borough council area. Until the early 1800s, the a ...

2–0 to end their 26-year wait for a major trophy. Coors became the official beer sponsor of

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...

in 2008, following the departure of

Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (AB InBev), now the world's largest brewing company, which owns multiple glo ...

.That company returned as an official partner in 2018. Coors was also a partner of the

NFL The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major ...

until

Bud Light Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in othe ...

replaced it in 2011. In addition to its official NASCAR sponsorship,

Coors Light Coors Light is a 4.2% (US) ABV light beer brewed in Golden, Colorado; Albany, Georgia; Elkton, Virginia; Fort Worth, Texas; Irwindale, California; and Milwaukee, Wisconsin. It was first produced in 1978 by the Coors Brewing Company. The Canadia ...

has regularly sponsored cars in the series. They sponsored

Melling Racing Melling Racing was a Championship-winning NASCAR Winston Cup Series race team owned by Harry Melling and his son Mark Melling. Harry Melling ran the team from its inception in 1982, to mid-1999. When Harry died after a heart attack in mid-1999, ...

Team SABCO The NASCAR operation of Chip Ganassi Racing was established in 1989 by Felix Sabates, a Cuban immigrant who was a self-made millionaire distributing products such as Teddy Ruxpin and Sega video game systems. The team was known as SABCO Racing, f ...

, and most recently

Chip Ganassi Racing Chip Ganassi Racing, LLC (CGR), also sometimes branded as Chip Ganassi Racing Teams, is an American auto racing organization with teams competing in the IndyCar Series, NTT IndyCar Series, International Motor Sports Association, IMSA WeatherTech ...

. Drivers to have Coors backing have included

Bill Elliott William Clyde Elliott (born October 8, 1955), also known as Awesome Bill from Dawsonville, Million Dollar Bill, or Wild Bill is an American former professional stock car racing driver. He competes full time in the Camping World Superstar Racing ...

, who won the Winston Million in 1985 and the 1988 Winston Cup Championship,

Robby Gordon Robert Wesley Gordon (born January 2, 1969) is an American auto racing driver. He has raced in NASCAR, CART, the IndyCar Series, the Trans-Am Series, IMSA, IROC and the Dakar Rally. He is active in top-tier off road motorsports such as BITD, NO ...

Sterling Marlin Sterling Burton Marlin (born June 30, 1957) is an American semi-retired, professional stock car racing driver. He currently competes part-time JEGS/CRA All-Stars Tour, driving the No. 114 for Sterling Marlin Racing. He formerly competed in the N ...

Kyle Petty Kyle Eugene Petty (born June 2, 1960) is an American former stock car racing driver, and current racing commentator. He is the son of racer Richard Petty, grandson of racer Lee Petty, and father of racer Adam Petty, who was killed in a crash dur ...

David Stremme David Andrew Stremme (born June 19, 1977) is an American professional stock car racing driver. Early career Stremme was born in South Bend, Indiana. His racing roots can be traced back to Midwestern short track racing, where he followed in the f ...

and Regan Smith. From 2008 to 2017, Coors was the title sponsor of the pole award in the NASCAR Sprint Cup and

Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...

. Coors stopped sponsoring a stock car in 2008. Coors holds the naming rights to

Coors Field Coors Field is a baseball stadium in downtown Denver, Colorado. It is the home field of Major League Baseball's Colorado Rockies. Opened in 1995, the park is located in Denver's Lower Downtown neighborhood, two blocks from Union Station. The sta ...

Denver, Colorado Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

, home of the

Colorado Rockies The Colorado Rockies are an American professional baseball team based in Denver. The Rockies compete in Major League Baseball (MLB) as a member club of the National League (NL) West division. The team plays its home baseball games at Coors Fie ...

baseball team.

Political influence

According to

Russ Bellant Russ Bellant (born 1949) is an American journalist, political activist, and author. He was an Associate of Political Research Associates. ''Old Nazis, the New Right, and the Republican Party'' is Bellant's most widely cited work. Chris Simpson wr ...

Coors family members have played a prominent role in American politics and public policy, supporting many

conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization i ...

causes. Such causes included providing a $250,000 grant in 1973 to found

The Heritage Foundation The Heritage Foundation (abbreviated to Heritage) is an American conservative think tank based in Washington, D.C. that is primarily geared toward public policy. The foundation took a leading role in the conservative movement during the presiden ...

, an influential conservative

think tank A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture. Most think tanks are non-governmenta ...

, and, via its parent company, the right-leaning think tank

American Enterprise Institute The American Enterprise Institute for Public Policy Research, known simply as the American Enterprise Institute (AEI), is a center-right Washington, D.C.–based think tank that researches government, politics, economics, and social welfare. ...

. Joseph Coors was also known to have supported the

Contras The Contras were the various U.S.-backed and funded right-wing rebel groups that were active from 1979 to 1990 in opposition to the Marxist Sandinista Junta of National Reconstruction Government in Nicaragua, which came to power in 1979 fol ...

’ effort in Nicaragua during Reagan's presidency. Chairman

ran unsuccessfully for the

United States Senate The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and pow ...

from

Colorado Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of t ...

2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight 6 ...

on the

Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...

ticket.

References

{{Reflist

External links