Adobe MAX is an annual creativity conference held by Adobe Inc. The event helps Adobe to present the new developments of its suite of applications and to build a community of creative professionals.

History

The first MAX conference was held by

Macromedia Macromedia, Inc., was an American graphics, multimedia, and web development software company (1992–2005) headquartered in San Francisco, California, that made products such as Flash and Dreamweaver. It was purchased by its rival Adobe System ...

in November 2003 in

Salt Lake City Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the capital and most populous city of Utah, United States. It is the seat of Salt Lake County, the most populous county in Utah. With a population of 200,133 in 2020, th ...

Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to it ...

. It combined the elements of its previous DevCon conference for

web design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code a ...

ers and developers and UCON conference, which targeted software users. The MAX aimed to help developers and designers to learn about new products, showcased tecnological advances, and included a talent show and an award. Tech support labs, worksops, cyber cafes, and special events took place at the MAX. After Adobe's acquisition of Macromedia in 2005, the conference was rebranded as Adobe MAX and shifted focus from developers and coders to creatives. Adobe integrated sessions for

Photoshop Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS. It was originally created in 1988 by Thomas and John Knoll. Since then, the software has become the industry standard not only in raster ...

InDesign Adobe InDesign is a desktop publishing and page layout designing software application produced by Adobe Inc. and first released in 1999. It can be used to create works such as posters, flyers, brochures, magazines, newspapers, presentations, bo ...

, and other products. In 2013, the conference was finally rebadged as the creativity conference and moved away from being a developer event. Over the years, Adobe MAX took place in

New Orleans New Orleans ( , ,New Orleans

San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the eighth most populous city in the United State ...

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

, and Anaheim. In the 2010s, it was mostly held in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

. By 2017, the number of in-person attendees reached 12,000. Due to the coronavirus pandemic, in 2020 and 2021, Adobe MAX was an online-only event with free access to all content. In 2021, the virtual conference gathered 2.2 mil website visits, 21 mil video views, and 50 mil social interactions. In 2022, the event took place both online and physically in LA.

Events

Adobe MAX aims to teach creative professionals about Adobe products, and demonstrates the latest updates of its suite of applications, and the vision for future development. Traditionally, the major announcements are kept for the MAX. During the ''keynote presentations'', Adobe announces new products and features to be released on the day of the event or near future. At the ''Sneaks'' events, Adobe engineers show some of the features they work on for different Adobe products. Hundreds of sessions teach attendees basics or new tips and tricks of using Adobe suite in different creative industries. ''MAX Bash'' is a massive party containing a number of other entertainment events and a concert. Adobe MAX covers the topics of graphic design, illustration,

videography Videography is the process of capturing moving images on electronic media (e.g., videotape, direct to disk recording, or solid state storage) and even streaming media. The term includes methods of video production and post-production. It used ...

photography Photography is the art, application, and practice of creating durable images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is employe ...

, UI/ UX, 3D art, augmented reality,

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

, creativity and design, collaboration and productivity, and education. The 2021 Adobe Max offered 400 sessions, labs, workshops, and networking events, as well as community challenges.

Locations

* 2022: Los Angeles, CA * 2021: Online * 2020: Online * 2018–2019: Los Angeles, CA * 2017: Las Vegas, NV * 2016: San Diego, CA * 2009–2015: Los Angeles, CA * 2008: San Francisco, CA * 2007: Chicago, IL * 2006: Las Vegas, NV * 2005: Anaheim, CA (Macromedia/Adobe MAX) * 2004: New Orleans, LA (Macromedia MAX) * 2003: Salt Lake City, UT (Macromedia MAX)

References

External links

Adobe MAX
{{DEFAULTSORT:Adobe Max Adobe Inc. Computer-related awards Recurring events established in 2002

History

Events

Locations

See also

References

External links