Adina Miles Sash (born Esther Adina Miles) is an American Jewish activist and social media influencer. Sash gained notability within Orthodox Judaism for her stage character, FlatbushGirl, on

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

. Her comedic brand of activism focuses on the everyday lives of Orthodox Jewish women and challenging

Jewish Law ''Halakha'' (; he, הֲלָכָה, ), also Romanization of Hebrew, transliterated as ''halacha'', ''halakhah'', and ''halocho'' ( ), is the collective body of Judaism, Jewish religious laws which is derived from the Torah, written and Oral Tora ...

Early life and education

Sash was raised in

Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...

, New York. She holds a master's degree in Medieval literature from

Brooklyn College Brooklyn College is a public university in Brooklyn, Brooklyn, New York. It is part of the City University of New York system and enrolls about 15,000 undergraduate and 2,800 graduate students on a 35-acre campus. Being New York City's first publ ...

. According to Sash, her online activism was born from her having received misogynistic comments, from allegedly Orthodox Jews, during an attempt to start a marketing business.

Career

#FrumWomenHaveFaces!

In 2017, Sash launched a social media campaign #FrumWomenHaveFaces that went viral on social media which raised awareness of the practice of erasing women adopted by some Orthodox newspapers and magazines. Her campaign was covered in the ''

NY Daily News The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in Ta ...

'' and received the support of actress

Mayim Bialik Mayim Chaya Bialik ( ; born December 12, 1975) is an American actress, game show host, and author. From 1991 to 1995, she played the title character of the NBC sitcom ''Blossom (TV series), Blossom''. From 2010 to 2019, she played neuroscientist ...

. Sash's campaign tactics included purchasing a full-page ad in the '' Flatbush Jewish Journal'' thanking city councilman Chaim Deutsch for his service to the Jewish community, and when informed the paper would not allow her face to be shown or the word "girl" to be used in the title, Sash modified the ad so that an

emoji An emoji ( ; plural emoji or emojis) is a pictogram, logogram, ideogram or smiley embedded in text and used in electronic messages and web pages. The primary function of emoji is to fill in emotional cues otherwise missing from typed conversat ...

covered her face and her

moniker A nickname is a substitute for the proper name of a familiar person, place or thing. Commonly used to express affection, a form of endearment, and sometimes amusement, it can also be used to express defamation of character. As a concept, it is ...

was changed from 'Flatbush Girl' to 'Flatbush Boy'.

Politics

In 2018, Sash ran for district leader in the 45th New York State Assembly District. In 2019, Sash ran to replace the vacated seat of

New York City Council The New York City Council is the lawmaking body of New York City. It has 51 members from 51 council districts throughout the five Borough (New York City), boroughs. The council serves as a check against the Mayor of New York City, mayor in a may ...

man

Jumaane Williams Jumaane D. Williams ( ; born May 11, 1976) is an American activist and politician who has served as the New York City Public Advocate since 2019. He is a former member of the New York City Council from the 45th district, which includes East Fla ...

, but finished in fourth place out of 21 candidates with 696 votes (7.16% of votes cast) after all absentee ballots were counted.

Reception within the Orthodox Jewish community

Sash's reception within the Orthodox community has been mixed. Backlash to Sash's activism, centering on Orthodox norms of women's modesty, received significant media coverage. liberal Orthodox women's advocacy groups, including the

Jewish Orthodox Feminist Alliance The Jewish Orthodox Feminist Alliance (JOFA) is an Open Orthodox Jewish organization providing educational services on women's issues, with the aim of expanding "the spiritual, ritual, intellectual, and political opportunities for women within ...

(JOFA) and

Chochmat Nashim Chochmat Nashim (Hebrew: ) is an Israeli organisation that promotes women's rights in the Orthodox Jewish community in Israel and the United States. Their work aims to raise awareness of trends and policies within Orthodoxy that may harm women and ...

, publicly supported Sash's activism.

Tauriga Sciences

She currently serves as Chief Marketing Officer of Tauriga Sciences (), a publicly traded, diversified, life sciences company with a proprietary line of CBD infused products. Tauri-Gum is a subsidiary of Tauriga Sciences, with CBD and CBG infused chewing gum. Channeling her influencer status, Miles-Sash frequently promotes Tauri-Gum products and the related lifestyle via her Instagram account.

References

External links

* Adina Sash'
FlatbushGirl Instagram page
* Adina Sash'
YouTube channel
{{DEFAULTSORT:Sash, Adina Year of birth missing (living people) People from Flatbush, Brooklyn Comedians from Brooklyn Orthodox Jews and Judaism in New York City 21st-century American politicians Brooklyn College alumni American women activists Living people