Adiat Disu
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Adiat Sade Disu (born 1987) is an American, marketing communications executive in the fields of mass media, advertising, information technology, and consumer products. Her parents are
Nigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...
n and
Ghana Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in the west, Burkina Faso in the north, and To ...
ian. Adiat Disu founded a multi-media marketing and advertising agency called Adirée, offering cross-cultural campaigns, content, and commerce––
retail sales Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...
services, with headquarters in New York. Adirée founded the annual consumer-marketing & media platform AfricaFashionWeek.com with off-shoots in local cities (example: Africa Fashion Week New York during
New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...
in 2009. Adiat Disu also writes for ''Entrepreneur'' magazine.


Background and education

Adiat Disu studied at
Phillips Exeter Academy (not for oneself) la, Finis Origine Pendet (The End Depends Upon the Beginning) gr, Χάριτι Θεοῦ (By the Grace of God) , location = 20 Main Street , city = Exeter, New Hampshire , zipcode ...
in
Exeter, New Hampshire Exeter is a town in Rockingham County, New Hampshire, United States. The population was 16,049 at the 2020 census, up from 14,306 at the 2010 census. Exeter was the county seat until 1997, when county offices were moved to neighboring Brentwood. ...
before she was admitted to
Bentley University Bentley University is a private university focused on business, accountancy, and finance and located in Waltham, Massachusetts. Founded in 1917 as a school of accounting and finance in Boston's Back Bay neighborhood, Bentley moved to Waltham in ...
, in
Waltham, Massachusetts Waltham ( ) is a city in Middlesex County, Massachusetts, United States, and was an early center for the labor movement as well as a major contributor to the American Industrial Revolution. The original home of the Boston Manufacturing Company, th ...
. She graduated from Bentley University in 2008, with a Bachelor of Science in Information Technology, Marketing & Communications. Adiat Disu went on to
Tuck School of Business The Tuck School of Business (also known as Tuck, and formally known as the Amos Tuck School of Administration and Finance) is the graduate business school of Dartmouth College, a private research university in Hanover, New Hampshire. Founded in ...
at Dartmouth College where she received Executive Education in Digital Leadership and Management.


Career

In February 2009, straight out of university, Adiat Disu established an omni-medial, marketing and retail company with headquarters in New York and a satellite branch in
Lagos, Nigeria Lagos (Nigerian English: ; ) is the largest city in Nigeria and the second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national capital of Nigeria until December 1991 fo ...
. The group's client list includes corporate and social enterprises, government and non-for-profit agencies, individual lifestyle, and media brands such as:
Verisk Analytics Verisk Analytics, Inc. is an American multinational data analytics and risk assessment firm based in Jersey City, New Jersey, with customers in insurance, natural resources, financial services, government, and risk management sectors. The company ...
, that lasted four months in 2016 and another with
Hearst Magazines Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan, New York City. Hearst owns newspapers, magazines, televi ...
(developing and launching Heart Magazines' first media site in West Africa), beauty brand by
Kimora Lee Simmons Kimora Lee Simmons (née Perkins) is an American model, business woman, fashion designer, venture capitalist, entrepreneur, TV personality, philanthropist and author. Early life Kimora Lee Perkins was born in St. Louis, Missouri. Stephen M. ...
' ''Shinto Clinical'',Iman Cosmetics, Pikolinos Shoes,
USAID The United States Agency for International Development (USAID) is an independent agency of the U.S. federal government that is primarily responsible for administering civilian foreign aid and development assistance. With a budget of over $27 bi ...
(United States Agency of International Development), as well as celebrities like Korto Momolu and
Akon Aliaune Damala Badara Akon Thiam (; born April 16, 1973), known mononymously as Akon, is a Senegalese-American singer, record producer, and entrepreneur. He rose to prominence in 2004 following the release of " Locked Up" (featuring Styles P) ...
.


Honors and recognition

Adiat Disu and her work has been recognized in : *2011: ''CNN,'' Founder of media and marketing platform: Africa Fashion Week. *2011: ''Washington Post,'' Creatives Bringing Africa to the World. *2011:''Bullet Magazine'', Wrap It U

*2012: ''Black Enterprise,'' Everyday Hero. *2013: ''Huffington Post,'' Founder of Africa Fashion Week. *2013: ''Huffington Post
Africa Fashion Week
, produced b
Adirée
' *2013: ''Global Post,'' Adiree, Communications and Brand Strategy Firm. *2014: ''Forbes Magazine'',30 Under 30. *2014: ''Black Enterprise,'' Founder of Adiree, the Premier Communications and Branding firm, in New York for Africa's Global Leaders. *2015: The Africa Channel, ''Africa Channel'', Adirée, the Communications and Brand Strategy Company. *2016: ''Huffington Post'',Adiat Disu, Entrepreneur and Forbes 30 Under 30. *2017: ''Entrepreneur Magazine,'' Information Technology and Communications Executive.


See also

*
Bozoma Saint John Bozoma "Boz" Saint John ( née Arthur) is an American businessperson and marketing executive who was the chief marketing officer (CMO) at Netflix. Previously, she served as CMO at Endeavor, and chief brand officer (CBO) at Uber until June 2018 ...
*
Mo Abudu Mosunmola Abudu, also known as ''Mo Abudu'', (born 11 September 1964), is a Nigerian media mogul, philanthropist, and former human resources management consultant. She has been described by Forbes as "Africa's Most Successful Woman", and rated ...
*
Susan Oguya Susan Eve Oguya Kutalek, commonly known as Susan Oguya, is a businesswoman, designer and entrepreneur in Kenya. She is the co-founder and former chief operating officer of ''MFarm Kenya Limited'', an internet-based company that facilitates farmer ...
*
Tebogo Mashego Tebogo Anna Mashego is a South African entrepreneur and industrialist who is co-founder and chief executive officer of Projects Proprietary Limited, a metal fabrication design and manufacturing company. Early life Mashego was born in South Afric ...


References


External links


Profile
at ''Entrepreneur'' magazine's website. {{DEFAULTSORT:Disu, Adiat 1987 births Nigerian women in business Dartmouth College alumni Phillips Exeter Academy alumni Bentley University alumni Living people