An adhesive label or sticky label is a small piece of
paper
Paper is a thin sheet material produced by mechanically or chemically processing cellulose fibres derived from wood, rags, grasses or other vegetable sources in water, draining the water through fine mesh leaving the fibre evenly distributed ...
designed to be affixed to any surface,
typically by the action of removing a layer of
adhesive
Adhesive, also known as glue, cement, mucilage, or paste, is any non-metallic substance applied to one or both surfaces of two separate items that binds them together and resists their separation.
The use of adhesives offers certain advant ...
on the front or back of the label. The term adhesive refers to a sticky substance, while something that is self-adhesive implies that it will stick without wetting or the application of glue to the product.
One of the most familiar types of adhesive labels is the postage stamp, which was developed in Britain in the 1840s
and became popular in the United States within the same decade. However, it was not until 1935, when
R. Stanton Avery
R. Stanton Avery (January 13, 1907 – December 12, 1997) was an American inventor, most known for creating self-adhesive labels (modern stickers). Using a $100 loan from his then-fiancé Dorothy Durfee, and combining used machine parts with a s ...
invented the machine to manufacture self-adhesive labels.
R. Stanton Avery, 90, Inventor and Producer of Self-Sticking Labels
Dec. 22, 1997, ''The New York Times'' Over time Avery's invention stimulated the development of eighteen original patents and revolutionized the way that manufacturers and brands advertised information on their products.
The machines Avery pioneered used a die-cutting process, allowing the paper to be cut into a repeated, specific shape, usually a rectangle or a square. In the 1960s, further innovations, increasing demand, and new kinds of adhesives were produced, and self-adhesive labels began to be manufactured on a large scale to a worldwide market. In the 1970s self-adhesive labels and stickers became mainstream products and were popularized in the form of car decals, bumper stickers, and collectable items.
There are three main classifications for label adhesives including: permanent, removable, and repositionable. Each variation has its own unique qualities and uses. The bond strength of each type of adhesive ranges from a strong bond which is permanent, to a flexible bond, which can be repositioned or removed entirely.
The growth, diversity, and popularity of self-adhesive labels have continued into the present day. Advancements in technology and demand for versatile products has led to more innovative materials being used to create more dynamic bonds which are specific to the environment they will be used in. Similarly, there are now a wide variety of materials that are used to create the face material, or front, of the labels. These products include polypropylene, polyester, vinyl, and mrPVC. Adhesive labels may now be produced individually, or in sheets, which case they are usually separated by perforations or rouletting, see postage stamp separation. Digital printing technology is also being used to improve this process. This innovative printing allows for customizable, print-on-demand products and has the capacity to lower costs for manufacturers worldwide. A recent article suggests that an increased consumer awareness paired with developments in technology will result in a strong future for adhesive labels.
The concept has since been extended into a variety of areas:
* On mail:airmail etiquette
An airmail etiquette, often shortened to just etiquette, is a label used to indicate that a letter is to be sent by airmail.
Etymology
The term "airmail etiquette" derived from the French word ' ("label, sticker"), from which is also derived t ...
s, charity label
A charity label is a label resembling a postage stamp, sold by charities to raise funds.Mackay, James. ''Philatelic Terms Illustrated'', 4th edition, Stanley Gibbons, London, 2003, p.25. They are generally intended to be used on mail, as a way ...
s, address labels, return address labels, postage meter
A postage meter or franking machine is a mechanical device used to create and apply physical evidence of postage (or franking) to mailed items. Postage meters are regulated by a country's postal authority. A postage meter imprints an amount of ...
labels, certain types of postal labels
* On other kinds of paper objects:revenue stamp
A revenue stamp, tax stamp, duty stamp or fiscal stamp is a (usually) adhesive label used to designate collected taxes or fees on documents, tobacco, alcoholic drinks, drugs and medicines, playing cards, hunting licenses, firearm registration, ...
s, savings stamp
A savings stamp is a stamp issued by a government or other body to enable small amounts of money to be saved over time to accumulate a larger capital sum. The funds accumulated may then be used to make a larger purchase such as taking out a savi ...
s, general markers, notices, or warnings
* Retail products: decorations, stickers, barcodes, price labels, car decals, bumper stickers, and collectible items
* Industrial appliances: direction labels, warning labels
* On food: Nutritional information, allergy warnings, expiration dates
* On medical devices: prescription drug bottles, warning labels, brand information
Almost every imaginable combination of paper products and adhesives have been used at some point to create adhesive labels; see postage stamp paper
Postage stamp paper is the foundation or substrate of the postage stamp to which the ink for the stamp's design is applied to one side and the adhesive is applied to the other. The paper is not only the foundation of the stamp but it has also bee ...
and postage stamp gum
In philately, gum is the substance applied to the back of a stamp to enable it to adhere to a letter or other mailed item. The term is generic, and applies both to traditional types such as gum arabic and to synthetic modern formulations. Gum is ...
for a more detailed discussion. See postage stamp separation
For postage stamps, separation is the means by which individual stamps are made easily detachable from each other.
Methods of separation include:
# perforation: cutting rows and columns of small holes
# rouletting: small horizontal and vert ...
.
See also
* Gutter (philately)
In philately, a gutter is the space left between postage stamps which allows them to be separated or perforated.Bennett, Russell and Watson, James; ''Philatelic Terms Illustrated'', Stanley Gibbons Publications, London (1978). When stamps are pri ...
* Label (philately) In philately, label or coupon or tab is a part of sheet of stamps separated from them with perforation (or narrow white margin in imperforate stamps). It cannot be used for postage because it does not have face value and any indication of a postal ...
Notes
External links
{{commons category, Adhesive labels
The history of self adhesive labels
''WorldLabel.com''
''Etiquette.co.uk''
Stationery
Philatelic terminology