Adebola Williams (born 1986) is a
Nigerian media entrepreneur, journalist, political consultant, and motivational speaker. He is the Group CEO of RED , For Africa. He co-founded and runs
Red Africa, Africa's largest portfolio of youth media brands which include Red Media Africa, Statecraft Inc., The Future Awards Africa, and YNaija.
His career in media and television began at the
Nigerian Television Authority (NTA) with advocacy for youth, and, eventually good governance. Described as "the man with the golden touch" by Ghanaian President
Nana Akufo-Addo, he was profiled by ''Forbes'' as the man who helped elect a trifecta of presidents in Africa.
Early life
Williams was born on 7 March 1986 "to a wealthy family, but when he was 10, his family lost everything they had, so he had to struggle."
In his early teen years, Williams wanted to become an actor and was paid only 50 cents for his first acting role.
"He started working as an assistant with a counselor and a psychologist as a freelancer without any relevant qualification by which time he had chalked up 3 years worthy experience with the Nigerian Television Authority (NTA)."
Career
Williams and
Chude Jideonwo started
The Future Awards Africa
The Future Awards Africa (previously known as The Future Awards) are a set of awards given by The Future Project, a social enterprise communications firm affiliated to Red Africa. The awards are intended to celebrate young people between the ages ...
and went on to co-found Red Media Africa.
He co-founded EnoughisEnough (EiE), a Nigerian civic participation platform and a voice for young people in politics. He resigned as the board chairman to steer the rebranding of the current Nigerian president,
Muhammadu Buhari, optimising media engagement to change longstanding perceptions and sway the elections. A consequent success in Ghana helped the opposition candidate win the presidency on his third attempt, and Williams currently consults in other regions in the continent.
His 2017 cross-continental speaking tour included several conferences at ivy league schools Harvard, Columbia, and Oxford. He gave a speech at the 2017 Obama summit in Chicago.
His work in corporate marketing and communication in different decrypts from oil and gas to banking, technology to
fast-moving consumer goods
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, cand ...
has earned him and Red Media Africa several awards on the continent from SABRE Lapriga, Marketing Edge, Young Cannes and the C4F Marketing awards in Davos. He writes a monthly column on brands and communication in ''The Guardian'' (Nigeria).
Williams took part initialing massive collaboration art piece ''
Remember To Rise''.
He gave a speech at the
European Conservatives and Reformists
The European Conservatives and Reformists (ECR) is a soft Eurosceptic, anti- federalist political group of the European Parliament. The ECR is the parliamentary group of the European Conservatives and Reformists Party (ECR Party) European pol ...
(ECR) Africa Summit on Wednesday, 9 January 2019, at the
European Parliament on democracy and
good governance.
Recognition
*Mandela Washington Fellowship,
Young African Leaders Initiative
The Young African Leaders Initiative (YALI) is an initiative of the United States Department of State. It was begun in 2010 by President Barack Obama. YALI is a programme aimed at educating and networking young African leaders with activities inc ...
, a fellowship to study in the United States for six weeks
*2014: Co-winner with Chude Jideonwo, Young Business Leader of the Year, West Africa, CNBC Africa All Africa Business Leaders Awards 2014
*2017: Named The African Young Achiever by EMY Ghana
*2017: Named one of the 100 Most Influential People of African Descent under the
United Nations International Decade for People of African Descent
*2018: Archbishop Desmond Tutu Fellowship in South Africa
Personal life
He married Kehinde Daniels, the daughter of former Ogun State Governor Otunba Gbenga Daniels, on 7 August 2021.
References
{{DEFAULTSORT:Williams, Adebola
1987 births
Living people
Alumni of the London School of Journalism
Nigerian activists
Nigerian chief executives
Nigerian journalists