AdBrite, Inc. was an

online In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or ...

ad exchange An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as ...

, based in

San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

, which was founded by

Philip J. Kaplan Philip J. "Pud" Kaplan (born October 30, 1975) is an American entrepreneur and computer programmer who has founded several Internet companies. He created the Fucked Company website in May 2000 and wrote the corresponding book ''F'd Companies'' ...

and Gidon Wise in 2002. Founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an

advertising network An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's d ...

and then in 2008 as an ad exchange. AdBrite remained an independent ad exchange, reaching more than 160 million U.S. unique visitors each month and providing site-level transparency, display and video capabilities, and an open platform for data providers and real-time bidders. AdBrite was led by Hardeep Bindra, CEO, and Joaquin Delgado, CTO, who had worked at Yahoo!

Right Media Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange v ...

, another ad exchange. It was backed by

Sequoia Capital Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California, and specializes in seed stage, early stage, and growth stage investments in private companies across technology sectors. , Sequoia's total a ...

, and

DAG Ventures DAG Ventures is an American venture capital firm based in Palo Alto, California. DAG Ventures works with startups in providing early stage and growth stage funding. Since its founding in 2004, by Tom Goodrich and John Cadeddu, the firm has backed ...

Closing

In 2012, Hardeep Bindra joined AdBrite as its CEO and was tasked to sell the company or its assets. On January 28, 2013, AdBrite sent an email to all of its publishers and advertisers stating that it would cease operations as of February 1, 2013, after a deal to sell the company fell through. In addition, it laid off all 26 employees.AdBrite Shutting Down Ad Exchange On February 1
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Acquisition of IP Assets

On June 20, 2013 SiteScout announced via press release the acquisition of certain intellectual property assets developed by AdBrite in a deal whose details remain confidential.

References

Additional sources

''Washington Post'' article

Techcrunch article

''The New York Times'' article

''Los Angeles Times'' article

''Wall Street Journal” article''

CNN article

All Things D Article
{{DEFAULTSORT:Adbrite Online advertising services and affiliate networks Marketing companies established in 2002 2002 establishments in California

Closing

Acquisition of IP Assets

See also

References

Additional sources