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Adam Parsons (born 15 July 1970 in London) is an English television and radio presenter. He is the Europe Correspondent for
Sky News Sky News is a British free-to-air television news channel and organisation. Sky News is distributed via an English-language radio news service, and through online channels. It is owned by Sky Group, a division of Comcast. John Ryley is the hea ...
.


Early life

Parsons attended
The Haberdashers' Aske's Boys' School Haberdashers' Boys' School (also known as Haberdashers', Habs, or Habs Boys), until September 2021 known as Haberdashers' Aske's Boys' School, is a public school for pupils age 4 to 18 in Elstree, Hertfordshire, England. The school is a mem ...
in
Elstree Elstree is a large village in the Hertsmere borough of Hertfordshire, England. It is about northwest of central London on the former A5 road, that follows the course of Watling Street. In 2011, its population was 5,110. It forms part of the ...
, and studied
Modern History The term modern period or modern era (sometimes also called modern history or modern times) is the period of history that succeeds the Middle Ages (which ended approximately 1500 AD). This terminology is a historical periodization that is applie ...
at
St Anne's College, Oxford St Anne's College is a constituent college of the University of Oxford in England. It was founded in 1879 and gained full college status in 1959. Originally a women's college, it has admitted men since 1979. It has some 450 undergraduate and 200 ...
. Parsons started his career at the ''
Watford Observer The ''Watford Observer'' is a weekly local newspaper, published by Newsquest. It serves the town of Watford in southwest Hertfordshire, as well as the surrounding area. The paper covers local news, politics and sport, including the town's larges ...
'' newspaper. Before joining the BBC in May 2001, he launched the sports section of the ''
Sunday Business ''Sunday Business'' was a national Sunday broadsheet financial newspaper published in the United Kingdom, which ran from 1996 to 2006, when it was turned into a magazine called '' The Business''. History The newspaper was founded by Tom Rubyth ...
'' newspaper, and was the paper's sports editor, becoming the youngest sports editor of a British national newspaper. He was previously motor racing correspondent of ''
The Sunday Times ''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, whi ...
'' and has written widely about
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
.


Broadcasting career

Parsons was a sports correspondent for
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broadca ...
, appearing regularly on
BBC One BBC One is a British free-to-air public broadcast television network owned and operated by the BBC. It is the corporation's flagship network and is known for broadcasting mainstream programming, which includes BBC News television bulletins, p ...
,
BBC Radio BBC Radio is an operational business division and service of the British Broadcasting Corporation (which has operated in the United Kingdom under the terms of a royal charter since 1927). The service provides national radio stations covering th ...
and
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broadca ...
, the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
's 24-hour rolling news channel. He co-presented ''
Your News ''Your News'' is a weekly BBC News television programme made from user-generated content sent into the BBC by viewers and the public. Broadcast The programme was broadcast every weekend on the BBC News at 3:30pm and 10:30pm on Saturday and Sunday. ...
'', shown on the
BBC News Channel BBC News (also known as the BBC News Channel) is a British free-to-air public broadcast television news channel for BBC News. It was launched as BBC News 24 on 9 November 1997 at 5:30 pm as part of the BBC's foray into digital domestic telev ...
at the weekends. His other work for the BBC included a special report for ''
Panorama A panorama (formed from Greek πᾶν "all" + ὅραμα "view") is any wide-angle view or representation of a physical space, whether in painting, drawing, photography, film, seismic images, or 3D modeling. The word was originally coined in ...
'', the current affairs programme, and he was also a familiar voice across BBC Radio. Whilst the 2012 Olympic bid process was taking place, Parsons worked as the BBC's Olympic bid specialist. He was nominated for the ''Sports News Reporter'' award at the
Royal Television Society The Royal Television Society (RTS) is a British-based educational charity for the discussion, and analysis of television in all its forms, past, present, and future. It is the oldest television society in the world. It currently has fourteen r ...
Sports Awards in 2003, though the award eventually went to
Channel 4 News ''Channel 4 News'' is the main news programme on British television broadcaster Channel 4. It is produced by ITN, and has been in operation since Channel 4's launch in November 1982. Current productions ''Channel 4 News'' ''Channel 4 News'' ...
'
Sue Turton Sue Turton (born c.1966) is a British television journalist. Career Sue Turton began her national television career as a reporter in the features department at Sky News. She went on to freelance for LWT and MTV before getting a correspondent's ...
. During his time at the BBC, Parsons reported on every major sporting event, including the
FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament ha ...
, the
Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a var ...
,
Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...
,
Ashes Cricket ''Ashes Cricket'' is a 2017 video game created by Big Ant Studios, and released worldwide on PlayStation 4, Xbox One, and Windows. It was the first Big Ant cricket game to be officially licensed to modern teams and players after the Don Bradman ...
and
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
's triumph in the
2003 Rugby World Cup The 2003 Rugby World Cup was the fifth Rugby World Cup. Originally planned to be hosted by India, all games were shifted to Australia following a contractual dispute over ground signage rights between the Indian Rugby Union and Rugby World Cup ...
. After spells with the
British Olympic Association The British Olympic Association (BOA) is the National Olympic Committee for the United Kingdom. It is responsible for organising and overseeing the participation of athletes from the Great Britain and Northern Ireland Olympic Team, at both ...
and
Travelodge Travelodge (formerly TraveLodge) refers to several hotel chains around the world. Current operations include: the United States, Canada, the United Kingdom, Spain, Ireland, New Zealand, Australia and several countries in Asia. However, many of t ...
, Parsons returned to the BBC in 2011 as a presenter on the
BBC News Channel BBC News (also known as the BBC News Channel) is a British free-to-air public broadcast television news channel for BBC News. It was launched as BBC News 24 on 9 November 1997 at 5:30 pm as part of the BBC's foray into digital domestic telev ...
and on
BBC World News BBC World News is an international English-language pay television network, operated under the ''BBC Global News Limited'' division of the BBC, which is a public corporation of the UK government's Department for Digital, Culture, Media and S ...
. He has presented programmes on
Radio 5 Live BBC Radio 5 Live is a British national radio station owned and operated by the BBC that broadcasts mainly news, sport, discussion, interviews and phone-ins. It is the principal BBC radio station covering sport in the United Kingdom, broadcast ...
and also presented the business news on the BBC News Channel. On 7 October 2012, he presented
BBC Breakfast ''BBC Breakfast'' is the BBC television Breakfast television, breakfast news programme. Produced by BBC News, the programme is broadcast on BBC One and the BBC News (TV channel), BBC News channel. The simulcast is presented live, originally from ...
with
Sally Nugent Sally Nugent (born 5 August 1971) is an English journalist, newsreader and television presenter. Since October 2021, she has presented '' BBC Breakfast'' along with Dan Walker, Naga Munchetty, Charlie Stayt and Jon Kay Early life and educat ...
. From July 2013 until August 2016, he was the main presenter of the daily Radio 5 Live programme
Wake Up to Money ''Wake Up to Money'' is an early morning financial radio programme on BBC Radio 5 Live. It is broadcast from 05:00 to 06:00 each weekday. History The programme was established when Radio 5 Live began broadcasting in March 1994. It has been pr ...
. He also presented the business and finance news on 5 Live's Breakfast programme. He moved to the BBC's
Newsnight ''Newsnight'' (or ''BBC Newsnight'') is BBC Two's news and current affairs programme, providing in-depth investigation and analysis of the stories behind the day's headlines. The programme is broadcast on weekdays at 22:30. and is also availa ...
programme in 2016. In January 2017, he moved to
Sky News Sky News is a British free-to-air television news channel and organisation. Sky News is distributed via an English-language radio news service, and through online channels. It is owned by Sky Group, a division of Comcast. John Ryley is the hea ...
to take over as the network's business correspondent. He reports on business and economic stories in the UK and abroad. He also reports on major news stories, including the
Grenfell Tower fire On 14 June 2017, a high-rise fire broke out in the 24-storey Grenfell Tower block of flats in North Kensington, West London, at 00:54 BST and burned for 60 hours. 72 people died, two later in hospital, with more than 70 injured and 223 escapin ...
, the
Manchester Arena bombing On 22 May 2017, an Islamist extremist suicide bomber detonated a shrapnel-laden homemade bomb as people were leaving the Manchester Arena following a concert by American pop singer Ariana Grande. Twenty-three people were killed, including ...
and the Catalan independence campaign. In August 2019, he switched roles to become Sky's Europe correspondent.


Other positions

Parsons left the BBC in 2009 to take over as the Director of Communications and Public Affairs at the
British Olympic Association The British Olympic Association (BOA) is the National Olympic Committee for the United Kingdom. It is responsible for organising and overseeing the participation of athletes from the Great Britain and Northern Ireland Olympic Team, at both ...
. During this period, he served as Team GB's press attaché at the
2010 Winter Olympics )'' , nations = 82 , athletes = 2,626 , events = 86 in 7 sports (15 disciplines) , opening = February 12, 2010 , closing = February 28, 2010 , opened_by = Governor General Michaëlle Jean , cauldron = Catriona Le May DoanNancy GreeneWayne Gretz ...
in
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...
. He later had a spell as Director of Communications for
Travelodge Travelodge (formerly TraveLodge) refers to several hotel chains around the world. Current operations include: the United States, Canada, the United Kingdom, Spain, Ireland, New Zealand, Australia and several countries in Asia. However, many of t ...
, one of Britain's biggest hotel companies.Adam Parsons leaves BOA to join Travelodge
Inside the Games, 1 June 2010Travelodge Appoints Adam Parsons From British Olympic as Comms Director
Travelodge, 1 June 2010


Writing

Parsons has written two books on Motor Racing - ''F1: Through the Eyes of Damon Hill'', and ''Five Days of a Grand Prix''.


References


External links


Adam Parsons Question and Answers
TV Newsroom
''Wake Up to Money''
* {{DEFAULTSORT:Parsons, Adam Alumni of St Anne's College, Oxford British business and financial journalists British sports broadcasters BBC newsreaders and journalists Sky News newsreaders and journalists People educated at Haberdashers' Boys' School 1970 births Living people