Adam Neumann
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Adam Neumann ( he, אדם נוימן; born April 25, 1979) is an
Israeli-American , native_name_lang = , image = , caption = , population = 110,000–150,000 , popplace = New York metropolitan area, Los Angeles metropolitan area, Miami metropolitan area, and other large metropolitan ar ...
billionaire A billionaire is a person with a net worth of at least one billion (1,000,000,000, i.e., a thousand million) units of a given currency, usually of a major currency such as the United States dollar, euro, or pound sterling. The American busin ...
businessman and investor. In 2010, he co-founded
WeWork WeWork Inc. is a provider of coworking spaces, including physical and virtual shared spaces, headquartered in New York City. As of December 31, 2021, the company operated of space, including in the United States and Canada, in 756 locatio ...
with
Miguel McKelvey Miguel McKelvey (born 1974) is an American businessman, and the co-founder and former chief culture officer of WeWork. Early life McKelvey grew up in a "five-mother collective" in Eugene, Oregon. His family started and ran a weekly newspaper call ...
, where he served as CEO from 2010 to 2019. In 2019, he co-founded a
family office A family office is a privately held company that handles investment management and wealth management for a wealthy family, generally one with at least $50-$100 million in investable assets, with the goal being to effectively grow and transfer ...
dubbed 166 2nd Financial Services with his wife,
Rebekah Neumann Rebekah Victoria Neumann (née Paltrow; born February 26, 1978) is an American businesswoman. Until September 22, 2019, she served as chief brand and impact officer at WeWork, a company founded by her husband, Adam Neumann, and oversaw its educat ...
, to manage their personal wealth, investing over a billion dollars in real estate and venture startups. Following mounting pressure from investors based on disclosures made in a public offering filing, Neumann resigned as CEO of WeWork and gave up majority voting control . ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'' estimated his net worth to be around US$1.4 billion .


Biography

Adam Neumann was born in Israel. His parents divorced when he was seven and he lived in 13 different homes by the time he was 22. He suffers from dyslexia and could not read or write until he was in third grade. In his teens, he lived on a
kibbutz A kibbutz ( he, קִבּוּץ / , lit. "gathering, clustering"; plural: kibbutzim / ) is an intentional community in Israel that was traditionally based on agriculture. The first kibbutz, established in 1909, was Degania. Today, farming h ...
in southern Israel. He served as an officer in the
Israeli Navy The Israeli Navy ( he, חיל הים הישראלי, ''Ḥeil HaYam HaYisraeli'' (English: The Israeli Sea Corps); ar, البحرية الإسرائيلية) is the naval warfare service arm of the Israel Defense Forces, operating primarily in ...
. He later attended the
Zicklin School of Business The Zicklin School of Business (commonly known as Zicklin) is the business school of Baruch College. It was established in 1919 and is named after financier and alumnus Lawrence Zicklin. Zicklin is the largest business school in the United Stat ...
at
Baruch College Baruch College (officially the Bernard M. Baruch College) is a public college in New York City. It is a constituent college of the City University of New York system. Named for financier and statesman Bernard M. Baruch, the college operates unde ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Neumann lives in the
Greenwich Village Greenwich Village ( , , ) is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street to the north, Broadway to the east, Houston Street to the south, and the Hudson River to the west. Greenwich Village ...
neighborhood of
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
with his wife,
Rebekah Neumann Rebekah Victoria Neumann (née Paltrow; born February 26, 1978) is an American businesswoman. Until September 22, 2019, she served as chief brand and impact officer at WeWork, a company founded by her husband, Adam Neumann, and oversaw its educat ...
, and their six children. Neumann's sister, Adi Neumann, is a model and former Miss Teen Israel. In 2018, Neumann gave a keynote speech at an event held by
UJA-Federation of New York UJA-Federation of New York ( United Jewish Appeal⁣ – ⁣Federation of Jewish Philanthropies of New York, Inc.) is the largest local philanthropy in the world. Headquartered in New York City, the organization raises and allocates funds annuall ...
where he spoke of observing
Shabbat Shabbat (, , or ; he, שַׁבָּת, Šabbāṯ, , ) or the Sabbath (), also called Shabbos (, ) by Ashkenazim, is Judaism's day of rest on the seventh day of the week—i.e., Saturday. On this day, religious Jews remember the biblical storie ...
with his family every week and the role Judaism has played in his personal and professional growth. ''The Wall Street Journal'' reported in 2019 that Neumann had aspirations to live forever, become the world's first trillionaire, expand WeWork to the planet
Mars Mars is the fourth planet from the Sun and the second-smallest planet in the Solar System, only being larger than Mercury (planet), Mercury. In the English language, Mars is named for the Mars (mythology), Roman god of war. Mars is a terr ...
, become Israel's prime minister, and become "president of the world". A September 2019 '' Vanity Fair'' article reported that Neumann made claims that he convinced
Rahm Emanuel Rahm Israel Emanuel (; born November 29, 1959) is an American politician and diplomat who is the current United States Ambassador to Japan. A member of the Democratic Party, he previously served two terms as the 55th Mayor of Chicago from 2011 ...
to run for the
presidency of the United States The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United Stat ...
, used
JPMorgan Chase JPMorgan Chase & Co. is an American multinational investment bank and financial services holding company headquartered in New York City and incorporated in Delaware. As of 2022, JPMorgan Chase is the largest bank in the United States, the ...
's CEO
Jamie Dimon James Dimon (; born March 13, 1956) is an American billionaire businessman and banker who has been the chairman and chief executive officer of JPMorgan Chase – the largest of the big four American banks – since 2005. Dimon was previously on ...
as his personal banker, convinced Saudi prince
Mohammed bin Salman Mohammed bin Salman Al Saud ( ar, محمد بن سلمان آل سعود, translit=Muḥammad bin Salmān Āl Su‘ūd; born 31 August 1985), colloquially known by his initials MBS or MbS, is Crown Prince and Prime Minister of Saudi Arabia. H ...
to improve the standing of women in Saudi Arabia, and claimed to be working with
Jared Kushner Jared Corey Kushner (born January 10, 1981) is an American businessman and investor. He served as a senior advisor to 45th U.S. president Donald Trump, his father-in-law. Since leaving the White House, Kushner founded Affinity Partners, a pri ...
on the Trump administration's peace plan for the
Israeli–Palestinian conflict The Israeli–Palestinian conflict is one of the world's most enduring conflicts, beginning in the mid-20th century. Various attempts have been made to resolve the conflict as part of the Israeli–Palestinian peace process, alongside other ef ...
.


Business career

Prior to founding WeWork, Neumann founded a children's clothing company, Krawlers. Neumann and
Miguel McKelvey Miguel McKelvey (born 1974) is an American businessman, and the co-founder and former chief culture officer of WeWork. Early life McKelvey grew up in a "five-mother collective" in Eugene, Oregon. His family started and ran a weekly newspaper call ...
began working together, having met through a mutual friend, on Green Desk in 2008, a shared-workspace business focusing on sustainability, the precursor to WeWork. The pair sold their interest in Green Desk and using the funds along with a $15 million investment from Brooklyn real estate developer
Joel Schreiber Joel Schreiber is a British-born American real estate developer, investor, and founder of Waterbridge Capital. Biography Schreiber was born to a Hasidic Jewish family in London. He moved to New York City and in 2000 - with the help of his famil ...
for a 33% interest in the company, they founded WeWork in 2010. Neumann stated that with WeWork, he intended to replicate the feeling of togetherness and belonging he felt in Israel and that he thought was lacking in the West. According to ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'', Neumann chartered a
Gulfstream G650 The Gulfstream G650 is a large business jet produced by Gulfstream Aerospace.
for a trip from the United States to Israel during the summer of 2018. Neumann and his friends spent much of the flight smoking marijuana during the flight. After landing in Israel, the flight crew found a cereal box stuffed with marijuana and reported it to the jet owner. Fearing a marijuana trafficking incident, the jet's owner ordered it to return to the US. Neumann and his friends had to book a separate flight back. On September 22, 2019, there were reports, from outlets such as ''The Wall Street Journal'', that various WeWork directors were planning on asking Neumann to step down as CEO, after "a tumultuous week in which his eccentric behavior and drug use came to light" before a planned IPO. ''The Wall Street Journal'' reported that he had taken $700 million out of WeWork before the IPO, among other details, and "undermined his position" at the company. Neumann also directed We Holdings LLC (a company managed by Neumann and McKelvey) to unwind the transaction of $5.9 million in stock that the company paid for in exchange for the "We" trademarks. On September 24, 2019, he resigned and Artie Minson and Sebastian Gunningham were named as successors. In October 2019, ''The Wall Street Journal'' reported that Neumann would receive close to $1.7 billion from stakeholder
SoftBank is a Japanese multinational conglomerate holding company headquartered in Minato, Tokyo which focuses on investment management. The Group primarily invests in companies operating in technology, energy, and financial sectors. It also runs the ...
for stepping down from WeWork's board and severing most of his ties to the company. Weeks later, minority shareholders filed a lawsuit against Neumann and other WeWork officials for breach of its fiduciary duties. On February 24, 2021, ''The Wall Street Journal'' reported that Neumann had received about $130 million of the $185 million in consulting fees agreed to be paid by SoftBank before SoftBank ceased making the remainder of the payments to him. On May 27, 2021, the Wall Street Journal reported the terms of a renegotiated severance package between Neumann and SoftBank, replacing that from October 2019. Among other terms, Neumann received $106 million in cash more than the $92.5 million in consulting fees previously received (in contrast to the $130 million figure reported by the WSJ on February 24, 2021, for previously received consulting fees from SoftBank), with about $50 million of that to pay for his legal fees. The renegotiated settlement package also "let him refinance $432 million in debt on favorable terms and allowed an entity Mr. Neumann controls to sell $578 million in WeWork stock." ''The Wall Street Journal'' also reported that Neumann received a new WeWork stock award of "roughly $245 million," but "if the price f WeWorkfalls below $10 er share Mr. Neumann is ineligible to receive the stock award." The May 2021, securities disclosure filings were made "as WeWork completes a merger with BowX Acquisition, a special-purpose acquisition company." In January 2021 Neumann retained top defamation lawyer Tom Clare to defend his reputation. On 5 March 2021, ''Forbes'' listed his net worth at US$750 million, having dropped off the ''Forbes'' billionaires list in 2020. As of March 2022, Neumann has shifted focus to property investing in Miami. In August, it was announced that
Andreessen Horowitz Andreessen Horowitz (also called a16z, legal name AH Capital Management, LLC) is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. Andreessen H ...
had invested in Neumann's new residential real-estate company, Flow. At the time of the announcement, the company said its expected launch was in 2023. Marc Andreessen, one of the founders of
Andreessen Horowitz Andreessen Horowitz (also called a16z, legal name AH Capital Management, LLC) is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. Andreessen H ...
, signaled in a memo that Flow may make efforts to create more equity in the housing market by helping renters eventually own the unit they are renting. Andreessen has long been outspoken about housing market inequity in the U.S. and his belief in the need to build more housing, but the announcement of his investment in Flow came less than two weeks after it was revealed that he strongly opposed a multifamily housing project in his neighborhood. In May 2022, Neumann was reported as being behind Flowcarbon, a start-up tokenizing
carbon credit A carbon credit is a generic term for any tradable certificate or permit representing the right to emit a set amount of carbon dioxide or the equivalent amount of a different greenhouse gas (tCO2e). Carbon credits and carbon markets are a compo ...
trading platform that runs on blockchain,that recently attracted $70 million of investment.


Investments

In 2018, Neumann became a partner of InterCure, an Israeli cannabis company led by Ehud Barak, former
Prime Minister of Israel The prime minister of Israel ( he, רֹאשׁ הַמֶּמְשָׁלָה, Rosh HaMemshala, Head of the Government, Hebrew acronym: he2, רה״מ; ar, رئيس الحكومة, ''Ra'īs al-Ḥukūma'') is the head of government and chief exec ...
and invested in EquityBee, a start-up for tech investors, and Selina, a hospitality company. In early 2020, Neumann invested US$10 million into multimodal shared mobility company GOTO Global, taking a 33% equity stake in the company.


Property

In 2012, Neumann partnered with Ken Horn of Alchemy Properties and
Joel Schreiber Joel Schreiber is a British-born American real estate developer, investor, and founder of Waterbridge Capital. Biography Schreiber was born to a Hasidic Jewish family in London. He moved to New York City and in 2000 - with the help of his famil ...
and purchased for US$68 million the top floors of the
Woolworth Building The Woolworth Building is an early skyscraper, early American skyscraper designed by architect Cass Gilbert located at 233 Broadway (Manhattan), Broadway in the Tribeca neighborhood of Manhattan in New York City. It was the tallest building in ...
, which they then converted into condominiums. As CEO, Neumann on multiple occasions purchased buildings and then leased the space back to WeWork. Observers noted this as a potential conflict of interest and one that would not be allowed if WeWork were a public company. During his tenure as CEO of WeWork, Neumann also purchased US$90 million worth of residences, including a estate in
Westchester County, New York Westchester County is located in the U.S. state of New York. It is the seventh most populous county in the State of New York and the most populous north of New York City. According to the 2020 United States Census, the county had a population o ...
, a condominium near Gramercy Park, two homes in
The Hamptons The Hamptons, part of the East End of Long Island, consist of the towns of Southampton and East Hampton, which together comprise the South Fork of Long Island, in Suffolk County, New York. The Hamptons are a popular seaside resort and one o ...
, and a US$21 million mansion in
Corte Madera, California Corte Madera (; Spanish for "Chop Wood") is an incorporated town in Marin County, California. Corte Madera is located south of San Rafael, at an elevation of 39 feet (12 m). The population was 10,222 at the 2020 census. The town was named afte ...
. Neumann has begun purchasing apartment buildings and, as of early 2022, owned some 4,000 apartments worth about US$1 billion, primarily located in the American South.


In popular culture

In the
Apple TV+ Apple TV is a digital media player and microconsole developed and marketed by Apple Inc. It is a small network appliance hardware that plays received media data such as video and audio to a television set or external display. Since its secon ...
series ''
WeCrashed ''WeCrashed'' is an American drama streaming television miniseries that premiered on Apple TV+ on March 18, 2022. The series stars Jared Leto and Anne Hathaway as Adam and Rebekah Neumann, the real-life married couple at the heart of WeWork, ...
'' (2022), Neumann is portrayed by Jared Leto.


Generation Hustle

The HBO docuseries ''
Generation Hustle A generation refers to all of the people Childbirth, born and Personhood, living at about the same time, regarded collectively. It can also be described as, "the average Era, period, generally considered to be about 20–⁠30 years, during whic ...
'', which profiles American scammers, produced an episode titled "Cult of WeWork" about the Neumann's leadership at WeWork. The characterization of the show as being about scammers caused the Neumanns to pursue legal action against HBO. As a result HBO changed their characterization and removed its
true crime True crime is a nonfiction literary, podcast, and film genre in which the author examines an actual crime and details the actions of real people associated with and affected by criminal events. The crimes most commonly include murder; about 40 pe ...
listing. According to ''
Deadline Hollywood ''Deadline Hollywood'', commonly known as ''Deadline'' and also referred to as ''Deadline.com'', is an online news site founded as the news blog ''Deadline Hollywood Daily'' by Nikki Finke in 2006. The site is updated several times a day, with ...
'', this was the only episode in the ten-part series where "the subject matter hasn't been charged or accused of breaking an actual law or, in many cases, served time."


See also

*
List of Israelis by net worth This is a ranking list of Israeli wealthy people. The following is based on the annual estimated wealth and assets assessment compiled and published by American business magazine ''Forbes''. The wealth of 30 people exceeds $1billion. ''Forbes'' ...
*
List of Jewish American businesspeople Advertising and public relations Aerospace * Henry Crown (1896–1990), founder of the Material Service Corporation (merged with General Dynamics) * Jesse Itzler (1968–), co-founder of Marquis Jet (now NetJets), a private jet card ...


References


External links

{{DEFAULTSORT:Neumann, Adam 1979 births Living people 20th-century American Jews Baruch College alumni American billionaires Israeli Ashkenazi Jews Israeli company founders People with dyslexia WeWork people 21st-century American Jews