Education
Ferrier holds bachelor's degree in Commerce and Arts (Psychology) fromCareer
Ferrier started work for Corrective Services NSW as a psychologist, before joining marketing consultancy Added Value, here he was a cool hunter and also published his thesis on cool. He then left to work at Saatchi & Saatchi. Ferrier then co-founded Naked Communications, APAC. Naked embraced a behavioural change model whilst building brands and was one of Australia's most successful agencies. After selling Naked Adam co-created THINKERBELL - where he practices 'measured magic' - bringing together marketing science and hard core creativity. Thinkerbell was named Mumbrella's Creative and PR and Full Service Agency of The Year.Media career
Ferrier co- hosts a podcast called ''Black T-Shirts: XXL Creativity for Marketers'', and co-hosts Disrupt Radio's ''Enterprise Breakfast with Libbi Gore''. He is a regular panelist on TV shows ''Gruen'', ''The Project'', ''Sunrise #mastersofspin'', ''Celebrity Apprentice'', ''Australia's Next Top Model'', and ''Man Up''. He had a weekly segment on national radio station MMM, and ABC, where he campaigned against the evils of smoking . He has commentated and/or written for ''TIME'', ''The Australian'', ''Mumbrella, ''B&T'', ''Fast Company'', ''The Guardian'' and the ''Wall Street Journal''.Selected publications
Ferrier has published two books on marketing: ''The Advertising Effect: How to Change Behaviour'' (Oxford, 2014) and ''Stop Listening to the Customer: Try Hearing Your Brand Instead'' (Wiley, 2020). He has also contributed to other books and has created a board games called ''The Analyst (a game)'', published by After8 Games.Personal Life
Ferrier is married to Anna, and has two children.References
{{DEFAULTSORT:Ferrier, Adam Living people Australian psychologists Australian podcasters Murdoch University alumni Bond University alumni Western Sydney University alumni Year of birth missing (living people)