Adam Ferrier is an Australian psychologist, writer and creative strategist.

Education

Ferrier holds bachelor's degree in Commerce and Arts (Psychology) from

Murdoch University Murdoch University is a public university in Perth, Western Australia, with campuses also in Singapore and Dubai. It began operations as the state's second university on 25 July 1973, and accepted its first undergraduate students in 1975. Its n ...

, Postgraduate Diploma in Psychology from

Bond University Bond University is Australia's first private not-for-profit university and is located in Robina, a suburb in the City of Gold Coast, Queensland. Since its founding on 15 May 1989, Bond University has primarily been a teaching-focused higher ed ...

and Master of Psychology (clinical) from Western Sydney University. His masters thesis was on 'Identifying the underlying constructs of cool people' (Published on Figshare).

Career

Ferrier started work for Corrective Services NSW as a psychologist, before joining marketing consultancy Added Value, here he was a cool hunter and also published his thesis on cool. He then left to work at Saatchi & Saatchi. Ferrier then co-founded Naked Communications, APAC. Naked embraced a behavioural change model whilst building brands and was one of Australia's most successful agencies. After selling Naked Adam co-created THINKERBELL - where he practices 'measured magic' - bringing together marketing science and hard core creativity. Thinkerbell was named Mumbrella's Creative and PR and Full Service Agency of The Year.

Media career

Ferrier co- hosts a podcast called ''Black T-Shirts: XXL Creativity for Marketers'', and co-hosts Disrupt Radio's ''Enterprise Breakfast with Libbi Gore''. He is a regular panelist on TV shows ''Gruen'', ''The Project'', ''Sunrise #mastersofspin'', ''Celebrity Apprentice'', ''Australia's Next Top Model'', and ''Man Up''. He had a weekly segment on national radio station MMM, and ABC, where he campaigned against the evils of smoking . He has commentated and/or written for ''TIME'', ''The Australian'', ''Mumbrella, ''B&T'', ''Fast Company'', ''The Guardian'' and the ''Wall Street Journal''.

Selected publications

Ferrier has published two books on marketing: ''The Advertising Effect: How to Change Behaviour'' (Oxford, 2014) and ''Stop Listening to the Customer: Try Hearing Your Brand Instead'' (Wiley, 2020). He has also contributed to other books and has created a board games called ''The Analyst (a game)'', published by After8 Games.

Personal Life

Ferrier is married to Anna, and has two children.

References

{{DEFAULTSORT:Ferrier, Adam Living people Australian psychologists Australian podcasters Murdoch University alumni Bond University alumni Western Sydney University alumni Year of birth missing (living people)