, formerly named until 30 June 2009, is a private non-profit organization that distributes

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

ese

public service announcements A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, ...

on behalf of various sponsors, including both non-profit organizations and government agencies.

History

Ad Council Japan was established on 7 July 1971 in

Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of 2. ...

as "" by Keizo Saji, then chairman of

Suntory (commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. Its ...

, and had activities in the Kansai region. Then it was reorganised as the nationwide private organization named "" in 1974, and then renamed to the present name on 1 July 2009. AC Japan's headquarters are located in Chuo,

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...

since July 2011. It has branch offices in

Sapporo ( ain, サッ・ポロ・ペッ, Satporopet, lit=Dry, Great River) is a city in Japan. It is the largest city north of Tokyo and the largest city on Hokkaido, the northernmost main island of the country. It ranks as the fifth most populous city ...

Sendai is the capital Cities of Japan, city of Miyagi Prefecture, the largest city in the Tōhoku region. , the city had a population of 1,091,407 in 525,828 households, and is one of Japan's 20 Cities designated by government ordinance of Japan, desig ...

Nagoya is the largest city in the Chūbu region, the fourth-most populous city and third most populous urban area in Japan, with a population of 2.3million in 2020. Located on the Pacific coast in central Honshu, it is the capital and the most pop ...

, Osaka (formerly the AC Japan's headquarters since its establishment),

Hiroshima is the capital of Hiroshima Prefecture in Japan. , the city had an estimated population of 1,199,391. The gross domestic product (GDP) in Greater Hiroshima, Hiroshima Urban Employment Area, was US$61.3 billion as of 2010. Kazumi Matsui h ...

Fukuoka is the sixth-largest city in Japan, the second-largest port city after Yokohama, and the capital city of Fukuoka Prefecture, Japan. The city is built along the shores of Hakata Bay, and has been a center of international commerce since ancie ...

, and

Naha is the capital city of Okinawa Prefecture, the southernmost prefecture of Japan. As of 1 June 2019, the city has an estimated population of 317,405 and a population density of 7,939 persons per km2 (20,562 persons per sq. mi.). The total area i ...

. Like the US counterpart, the

Ad Council The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governme ...

(where the Ad Council Japan is modelled), Ad Council Japan generally does not produce public service advertisements itself; rather, it acts as a coordinator and distributor. Its advertising campaigns are divided into three; national campaign, regional campaign and aid campaign. The advertising campaigns are changed yearly in July, the month Ad Council Japan was founded. Ad Council Japan accepts requests from sponsor organizations for Japanese advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan and have Asian and Japanese national or regional relevance. Ad Council Japan then assigns each campaign to a volunteer advertising agency that produces the actual advertisements. Finally, Ad Council Japan distributes the finished advertisements to media outlets. Some advertising campaigns only appear on a certain medium, such as on printed media only. During the TV coverage of the

2011 Tōhoku earthquake and tsunami The occurred at 14:46 JST (05:46 UTC) on 11 March. The magnitude 9.0–9.1 (M) undersea megathrust earthquake had an epicenter in the Pacific Ocean, east of the Oshika Peninsula of the Tōhoku region, and lasted approximately six minutes ...

events, the vast majority of advertisers withdrew their advertising, resulting in a massive increase in filler

advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

s by AC Japan, many of which promoted traditional Japanese

virtue Virtue ( la, virtus) is moral excellence. A virtue is a trait or quality that is deemed to be morally good and thus is valued as a foundation of principle and good moral being. In other words, it is a behavior that shows high moral standard ...

s, such as mutual help ( giri, on, amae) and the importance of

greeting Greeting is an act of communication in which human beings intentionally make their presence known to each other, to show attention to, and to suggest a type of relationship (usually cordial) or social status (formal or informal) between indivi ...

s. This later became a popular meme in Japan.acジャパン
Nico Nico Douga

References

External links

Official website

Ad Council Japan (JP)
Public service announcement organizations Non-profit organizations based in Japan Organizations established in 1971 1971 establishments in Japan {{japan-org-stub

History

See also

References

External links

Official website