AdMob is a mobile advertising subsidiary of Google, originally founded by Omar Hamoui. The name AdMob is a

portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsadvertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

on mobile". It was incorporated on April 10, 2006 while Hamoui was in business school at

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. The company is based in

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. In November 2009, it was acquired by

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

for $750 million. The acquisition was completed on May 27, 2010.

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had also expressed interest in purchasing the company the same year, but they were out-bid by Google. Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising options for many mobile platforms, including

Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...

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, webOS,

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Windows Phone Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design la ...

and all standard mobile web browsers. On May 16, 2013, Google announced a rebuild of the AdMob platform at their 2013 I/O using technology from their other platforms like AdSense with the goal of helping app developers to build their business.

Recognition

In 2009, AdMob was listed among The Top Ten mobiThinkers 2009. In 2010, AdMob received a Mobile Premier Award.

AdMob Mafia

The large acquisition price paid for AdMob, in fast appreciating Google stock, comparatively soon after incorporation (4 years), resulted in a generous distribution of the sales proceeds to its early hires. Many have since become prolific investors in technology startups, and are known in London as the AdMob Mafia, a reference to the well known

PayPal Mafia The "PayPal Mafia" is a group of former PayPal employees and founders who have since founded and/or developed additional technology companies such as Tesla, Inc., LinkedIn, Palantir Technologies, SpaceX, Affirm, Slide, Kiva, YouTube, Yelp, and ...

. In particular Chung Man Tam, Russell Buckley, Jules Maltz and Charles Yim have become very involved in investing and advising startups, with Russell Buckley taking a role advising the British Government on venture investment in the UK's technology ecosystem. AdMob VP of Engineering Kevin Scott went on to become CTO of Microsoft while Sr. Dir of Engineering Mark Schaaf became CTO of Instacart. CFO Cheryl Dalrymple moved on to become CFO of Confluent. Former AdMob team members, Jim Payne and Nafis Jamal, went on to found MoPub, which was acquired by Twitter on September 9, 2013.

Notes

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