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Activism (or Advocacy) consists of efforts to promote, impede, direct or intervene in
social Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from ...
,
political Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies ...
, economic or
environmental A biophysical environment is a biotic and abiotic surrounding of an organism or population, and consequently includes the factors that have an influence in their survival, development, and evolution. A biophysical environment can vary in scale f ...
reform with the desire to make changes in society toward a perceived greater good. Forms of activism range from
mandate Mandate most often refers to: * League of Nations mandates, quasi-colonial territories established under Article 22 of the Covenant of the League of Nations, 28 June 1919 * Mandate (politics), the power granted by an electorate Mandate may also ...
building in a community (including writing letters to newspapers),
petition A petition is a request to do something, most commonly addressed to a government official or public entity. Petitions to a deity are a form of prayer called supplication. In the colloquial sense, a petition is a document addressed to some offici ...
ing
elected officials An official is someone who holds an office (function or mandate, regardless whether it carries an actual working space with it) in an organization or government and participates in the exercise of authority, (either their own or that of their su ...
, running or contributing to a
political campaign A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referend ...
, preferential patronage (or boycott) of businesses, and demonstrative forms of activism like rallies, street marches, strikes,
sit-in A sit-in or sit-down is a form of direct action that involves one or more people occupying an area for a protest, often to promote political, social, or economic change. The protestors gather conspicuously in a space or building, refusing to mo ...
s, or
hunger strike A hunger strike is a method of non-violent resistance in which participants fast as an act of political protest, or to provoke a feeling of guilt in others, usually with the objective to achieve a specific goal, such as a policy change. Most ...
s. Activism may be performed on a day-to-day basis in a wide variety of ways, including through the creation of art (
artivism Artivism is a portmanteau word combining ''art'' and ''activism'', and is sometimes also referred to as ''Social Artivism''. The term artivism in US English takes roots, or branches, off of a 1997 gathering between Chicano artists from East Los An ...
), computer hacking ( hacktivism), or simply in how one chooses to spend their money ( economic activism). For example, the refusal to buy clothes or other merchandise from a company as a protest against the exploitation of workers by that company could be considered an expression of activism. However, the most highly visible and impactful activism often comes in the form of
collective action Collective action refers to action taken together by a group of people whose goal is to enhance their condition and achieve a common objective. It is a term that has formulations and theories in many areas of the social sciences including psych ...
, in which numerous individuals coordinate an act of protest together in order to make a bigger impact. Collective action that is purposeful, organized, and sustained over a period of time becomes known as a
social movement A social movement is a loosely organized effort by a large group of people to achieve a particular goal, typically a social or political one. This may be to carry out a social change, or to resist or undo one. It is a type of group action and may ...
. Historically, activists have used literature, including pamphlets, tracts, and books to disseminate or propagate their messages and attempt to persuade their readers of the
justice Justice, in its broadest sense, is the principle that people receive that which they deserve, with the interpretation of what then constitutes "deserving" being impacted upon by numerous fields, with many differing viewpoints and perspective ...
of their cause. Research has now begun to explore how contemporary activist groups use social media to facilitate
civic engagement Civic engagement or civic participation is any individual or group activity addressing issues of public concern. Civic engagement includes communities working together or individuals working alone in both political and non-political actions to ...
and collective action combining politics with technology. Left-wing and right-wing online activists often use different tactics. Hashtag activism and offline protest are more common on the left. Working strategically with partisan media, migrating to alternative platforms, and manipulation of
mainstream media In journalism, mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large mass news media that influence many people and both reflect and shape prevailing currents of thought.Chomsky, Noam, ''"What makes mai ...
are more common on the right. In addition, the perception of increased left-wing activism in science and academia may decrease conservative
trust Trust often refers to: * Trust (social science), confidence in or dependence on a person or quality It may also refer to: Business and law * Trust law, a body of law under which one person holds property for the benefit of another * Trust (bus ...
in science and motivate some forms of conservative activism, including on college campuses. Some scholars have also shown how the influence of very wealthy Americans is a form of activism.


Definitions of activism

The '' Online Etymology Dictionary'' records the English words "activism" and "activist" as in use in the political sense from the year 1920 or 1915 respectively. The history of the word ''activism'' traces back to earlier understandings of
collective behavior The expression collective behavior was first used by Franklin Henry Giddings and employed later by Robert Park and Ernest Burgess, Herbert Blumer, Ralph H. Turner and Lewis Killian, and Neil Smelser to refer to social processes and events w ...
and
social action In sociology, social action, also known as Weberian social action, is an act which takes into account the actions and reactions of individuals (or ' agents'). According to Max Weber, "Action is 'social' insofar as its subjective meaning takes ac ...
. As late as 1969 ''activism was'' defined as "the policy or practice of doing things with decision and energy", without regard to a political signification, whereas ''social action was'' defined as "organized action taken by a group to improve social conditions", without regard to normative status. Following the surge of so-called "new social movements" in the United States in the 1960s, a new understanding of activism emerged as a rational and acceptable democratic option of protest or appeal. However, the history of the existence of revolt through organized or unified protest in recorded history dates back to the
slave revolts A slave rebellion is an armed uprising by enslaved people, as a way of fighting for their freedom. Rebellions of enslaved people have occurred in nearly all societies that practice slavery or have practiced slavery in the past. A desire for freedo ...
of the 1st century BC(E) in the
Roman Empire The Roman Empire ( la, Imperium Romanum ; grc-gre, Βασιλεία τῶν Ῥωμαίων, Basileía tôn Rhōmaíōn) was the post-Republican period of ancient Rome. As a polity, it included large territorial holdings around the Mediterr ...
, where under the leadership of former gladiator Spartacus 6,000 slaves rebelled and were crucified from Capua to
Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...
in what became known as the
Third Servile War The Third Servile War, also called the Gladiator War and the War of Spartacus by Plutarch, was the last in a series of slave rebellions against the Roman Republic known as the Servile Wars. This third rebellion was the only one that directly ...
. In English history, the
Peasants' Revolt The Peasants' Revolt, also named Wat Tyler's Rebellion or the Great Rising, was a major uprising across large parts of England in 1381. The revolt had various causes, including the socio-economic and political tensions generated by the Black ...
erupted in response to the imposition of a
poll tax A poll tax, also known as head tax or capitation, is a tax levied as a fixed sum on every liable individual (typically every adult), without reference to income or resources. Head taxes were important sources of revenue for many governments fr ...
, and has been paralleled by other rebellions and revolutions in Hungary, Russia, and more recently, for example,
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
. In 1930 under the leadership of
Mahatma Gandhi Mohandas Karamchand Gandhi (; ; 2 October 1869 – 30 January 1948), popularly known as Mahatma Gandhi, was an Indian lawyer, anti-colonial nationalist Quote: "... marks Gandhi as a hybrid cosmopolitan figure who transformed ... anti- ...
thousands of protesting Indians participated in the Salt March, as a protest against the oppressive taxes of their government, resulting in the imprisonment of 60,000 people and eventually independence of their nation. In nations throughout Asia, Africa and South America, the prominence of activism organized by
social movement A social movement is a loosely organized effort by a large group of people to achieve a particular goal, typically a social or political one. This may be to carry out a social change, or to resist or undo one. It is a type of group action and may ...
s and especially under the leadership of civil activists or
social revolution Social revolutions are sudden changes in the structure and nature of society. These revolutions are usually recognized as having transformed society, economy, culture, philosophy, and technology along with but more than just the political syst ...
aries has pushed for increasing national self-reliance or, in some parts of the developing world, collectivist communist or socialist organization and affiliation. Activism has had major impacts on Western societies as well, particularly over the past century through social movements such as the
Labour movement The labour movement or labor movement consists of two main wings: the trade union movement (British English) or labor union movement (American English) on the one hand, and the political labour movement on the other. * The trade union movement ...
, the
women's rights movement Women's rights are the rights and entitlements claimed for women and girls worldwide. They formed the basis for the women's rights movement in the 19th century and the feminist movements during the 20th and 21st centuries. In some countries, ...
, and the
civil rights movement The civil rights movement was a nonviolent social and political movement and campaign from 1954 to 1968 in the United States to abolish legalized institutional Racial segregation in the United States, racial segregation, Racial discrimination ...
.


Types of activism

Activism has often been thought to address either human rights or environmental concerns, but