ActiveCampaign is a
software as a service (SaaS) platform for small-to-mid-sized businesses and is based in
Chicago, Illinois. The company offers
email marketing,
marketing automation, sales automation, and
CRM functionality.
Overview
ActiveCampaign was founded by Jason VandeBoom in 2003.
It started as a consulting firm, and then as an
on-premises software provider. The company would later transition from on-premises software to a
software as a service business focused on marketing and sales automation.
ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.
In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.
In April, it raised $240 million in a Series C round led by
Tiger Global with participation from
Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners.
ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022.
ActiveCampaign is headquartered in Chicago with offices in
Indianapolis
Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...
,
Sydney, Australia
Sydney ( ) is the capital city of the States and territories of Australia, state of New South Wales, and the most populous city in both Australia and List of cities in Oceania by population, Oceania. Located on Australia's east coast, the metro ...
,
Dublin, Ireland
Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 cen ...
.
,
Brazil, and Costa Rica.
Software and services
ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing,
lead scoring and
web analytics, a CRM platform, and a live chat messaging platform called Conversations.
In 2023, it introduced
generative AI capabilities. ActiveCampaign integrates with over 900 applications, including
Salesforce,
WordPress,
Shopify,
PayPal,
Stripe
Stripe, striped, or stripes may refer to:
Decorations
* Stripe (pattern), a line or band that differs in colour or tone from an adjacent surface
* Racing stripe, a vehicle decoration
* Service stripe, a decoration of the U.S. military
Entertainme ...
,
Gmail,
Facebook, and
WooCommerce.
ActiveCampaign is a
unicorn company, as it is a privately-held startup valued at over $1 billion.
It has appeared on ''
Crain's Chicago Business'' 2018, 2019, and 2021 best places to work lists,
Inc.com
''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events y ...
's 2018 list of the best workplaces, ''
Chicago Tribunes 2018 list of top midsize workplaces. Quartz also named ActiveCampaign as a top workplace for remote employees in 2021 and 2022.
Acquisitions
* In May 2022, ActiveCampaign acquired both Postmark and DMARC Digests.
* In October 2023, ActiveCampaign acquired Onesend.
References
{{Reflist
External links
Official website
Companies based in Chicago
2003 establishments in Illinois
American companies established in 2003
Email marketing software
Digital marketing companies of the United States
Customer relationship management software companies
Cloud applications